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Online Outreach - Do It CHEAP, EASY & EFFECTIVE

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Lawrence Grodeska
Lawrence Grodeska

The document provides tips for online outreach and using social media effectively and cheaply. It recommends starting with a survey of your audience and research, standardizing your brand's look and feel, and sending consistent useful information through a mailing list and enewsletter. The document also suggests having a social media strategy that identifies roles and content, integrating online assets, being authentic and passionate, and using analytics to understand traffic and success. It presents the vision of collaborating regionally to improve and standardize an existing recycling database application to maximize reach.

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Online Outreach: Do It CHEAP, EASY & EFFECTIVE
Your Content… Everywhere!
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Online Outreach Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers to Entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Start ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mailing List & eNewsletter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Social Media: General Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
Social Media: BIG 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Web Analytics (Google) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
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The Vision ,[object Object],[object Object],[object Object],[object Object],[object Object]
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  1. http://www.dexigner.com/design_news/sdsc-image-of-the-internet-universe-on-display-at-moma.html