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Effectively Use Social Media  in Your Job Search Presented by: Loren King Shields
About the Presenter Loren King Shields   15 years in Human Capital Space <ul><li>Founder and Principal  - T.A.T.E. Consult...
Social Media Blah, Blah, Blah Learn the Landscape I have  experience ,  and a  resume , and  I’m not a Kid . So Why Should...
Job Search / Career Change  Social Media Process Find Your Target Determine which Social Media resources are important, an...
So Where Do I Start? Learn the Landscape
Now I Care… So Where Do I Start? Learn the Landscape <ul><li>LinkedIn: Top Resource for Professionals </li></ul><ul><li>Fa...
Setup & Maintain Profiles on Relevant Social Media Resources  Brand    Management R - Who do the contacts in your professi...
Setup & Maintain Profiles on Relevant Social Media Resources  Brand    Management R - What does the target company’s cultu...
Setup & Maintain Profiles on Relevant Social Media Resources  Brand    Management R - What’s going on in the market and in...
Setup & Maintain Profiles on Relevant Social Media Resources  Brand    Management R - What  locations does your target con...
Setup & Maintain Profiles on Relevant Social Media Resources  Brand    Management R - What do target companies have to say...
Manage and Monitor Relevant  Social Media Resources Minimize Time   Maximize Reach SCENE This is a placeholder text. This ...
Identify  Relevant  Jobs  1 Setup Search Agents  via  Indeed  and  Review Agents Daily  to Find Potential Jobs Locate /  C...
Mgrs / Influencers Join Groups “ Fan” Pages “ Friend” Follow Feeds Distribute   Relevant Content  thru  Social Media Netwo...
About the Presenter Loren King Shields   Connect with Me <ul><li>linkedin.com/in/lorenkingshields </li></ul><ul><li>facebo...
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Using Social Media in Your Job Search

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Transcript of "Using Social Media in Your Job Search"

  1. 1. Effectively Use Social Media in Your Job Search Presented by: Loren King Shields
  2. 2. About the Presenter Loren King Shields 15 years in Human Capital Space <ul><li>Founder and Principal - T.A.T.E. Consulting Services </li></ul><ul><li>Director of Recruiting & Fulfillment - GPalmer Assoc </li></ul><ul><li>Specializes in creating innovative solutions that merge Technology, Marketing and Operations to increase Market Share while growing top-line Revenue and bottom-line Profitability </li></ul><ul><li>Advisor to industry leaders including Monster, CareerBuilder, Google, LinkedIn and Facebook </li></ul>
  3. 3. Social Media Blah, Blah, Blah Learn the Landscape I have experience , and a resume , and I’m not a Kid . So Why Should I Care? Click Here to See Why!
  4. 4. Job Search / Career Change Social Media Process Find Your Target Determine which Social Media resources are important, and learn how to use them Manage and Monitor relevant resources using tools that will minimize time and maximize reach Establish Your Expertise BEFORE Applying for Job Setup and Maintain Profiles on relevant social media resources Identify relevant Jobs Establish Surveillance IMPRESS then APPLY Plant Your Flag Learn the Landscape Establish Surveillance
  5. 5. So Where Do I Start? Learn the Landscape
  6. 6. Now I Care… So Where Do I Start? Learn the Landscape <ul><li>LinkedIn: Top Resource for Professionals </li></ul><ul><li>Facebook: Most Frequently Visited Site </li></ul><ul><li>Twitter: Direct Messaging with decision makers </li></ul><ul><li>Foursquare: Know Where they are and Why </li></ul><ul><li>YouTube: Opportunity to message differently </li></ul>
  7. 7. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - Who do the contacts in your professional network know? R - How can you benefit by knowing them? R - What jobs are available in your market / at target companies? UVP - Access to the real decision makers in the hiring process. UVP - Insight into career history and path of current employees. 1 2 3 4 5 6 AI - Profile focus on major achievements (NOT online resume). 7 AI - Recommendations are critical / Get new ones a regular basis 8 AI - “Connect” with Hiring Managers and Key Influencers. Plant Your Flag
  8. 8. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - What does the target company’s culture look and feel like? R - What projects and initiatives are ongoing / technologies used? R - What jobs / opportunities are available? UVP - Info on what the real decision makers care about. UVP - Chance to identify interpersonal areas of commonality. 1 2 3 4 5 6 AI - “Like” Influencers and Pages / Groups of target companies 7 AI - Identify and “Attend” relevant target company Events. 8 AI - Keep your Page professional / mainstream while job hunting. Plant Your Flag
  9. 9. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - What’s going on in the market and inside target companies? R - What’s the industry buzz about relevant technologies? R - What jobs are available in the market and at target companies? UVP - Insight on what the real decision makers care about. UVP - Info Companies consider important enough to share. 1 2 3 4 5 6 AI - Retweet relevant messages from targets. 7 AI - Keep your Tweets mainstream while job hunting. 8 AI - “Follow” the Accounts of target companies and contacts. Plant Your Flag
  10. 10. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - What locations does your target contact / company frequent? R - What industry events does target contact / company frequent? R - What career / job fairs are happening in the market? UVP - Insight into where decision makers are and what they do. UVP - Opportunities to meet influencers at target companies. 1 2 3 4 5 6 AI - CheckIn from industry events and professional activities. 7 AI - Keep your CheckIns mainstream while job hunting. 8 AI - “Friend” the Accounts of target companies and contacts. Plant Your Flag
  11. 11. Setup & Maintain Profiles on Relevant Social Media Resources Brand Management R - What do target companies have to say about themselves? R - Which videos do Industry Influencers consider important? R - Who’s hiring / what’s happening in your marketplace? UVP - Insight into what is going on in your industry. UVP - Highly effective way to demonstrate your insider knowledge. 1 2 3 4 5 6 AI - Share / Favorite videos from targets companies / influencers. 7 AI - Keep your Videos mainstream while job hunting. 8 AI - “Subscribe” the Accounts of target companies and contacts. Plant Your Flag
  12. 12. Manage and Monitor Relevant Social Media Resources Minimize Time Maximize Reach SCENE This is a placeholder text. This text can be replaced with your own text. Resource Management Tools <ul><li>TweetDeck Minimizes Time Monitor activity and view real-time updates for all of your Connections across multiple Social Media resources from one place </li></ul><ul><li>HootSuite Maximizes Reach Post messages and send updates across multiple Social Media resources in one step from one place </li></ul>Monitor Social Media using TweetDeck.com Manage Social Media using HootSuite.com Establish Surveillance
  13. 13. Identify Relevant Jobs 1 Setup Search Agents via Indeed and Review Agents Daily to Find Potential Jobs Locate / Connect with Managers and Influencers Review Mgrs / Influencers Social Media Profiles Review Mgrs / Influencers Social Media Network Pare Down Potentials to Develop Target List 2 3 4 5 6 Find Your Target
  14. 14. Mgrs / Influencers Join Groups “ Fan” Pages “ Friend” Follow Feeds Distribute Relevant Content thru Social Media Network Articles, Videos, Blogs, Comments Customize Resume to Position using keywords, and terms from Social Media Mgrs / Influencers Relevant Content “ Like” / “Share” ReTweet Check-In Favorite Notify Connection of Interest in Position Establish Your Expertise BEFORE Applying for Job IMPRESS then APPLY Apply to Job via Listed Process
  15. 15. About the Presenter Loren King Shields Connect with Me <ul><li>linkedin.com/in/lorenkingshields </li></ul><ul><li>facebook.com/lorenkingshields </li></ul><ul><li>twitter.com/lorenkingshield (no s) </li></ul><ul><li>foursquare.com/user/lorenkingshield (no s) </li></ul><ul><li>youtube.com/user/lorenkingshields </li></ul>
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