ReadyForZero - Designing a way out of debt

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This talk is all about ReadyForZero: Our story, some design challenges we've faced, how we've approached them, and lessons learned from doing UX at an early stage startup.

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  • Don’t show big numbers\nDaily interest rate\nNot just aggregation, aggregating the RIGHT things\n\n
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  • Explain how we’re working for good\nExplain how exploitation works\n** And let it shine through\n
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  • ReadyForZero - Designing a way out of debt

    1. 1. Designing a Way Out of Debt Loren Baxter, Director of UX
    2. 2. Loren BaxterDirector of User Experience, Founding Team@lorenbaxter
    3. 3. Today’s Talk 1. Our Story 2. Challenges 3. Lessons
    4. 4. Our StoryReadyForZero is a tool that helps people get themselves out of debt.
    5. 5. It’s also a financial program, and isdesigned to help people make the best choices. Here’s a quick overview:
    6. 6. (there was a video here, but youshould just go to readyforzero.com and try it)
    7. 7. Our Story
    8. 8. Our Story
    9. 9. Our Story
    10. 10. ** well, more than 100 million Americans
    11. 11. Our Story
    12. 12. Our Story
    13. 13. Our Story
    14. 14. Our Story
    15. 15. Today (April 1, 2012):$200 mm $13 mm 2xdebt tracked debt paid down speed of debt paydown by regular users
    16. 16. Challenges
    17. 17. Q: How do we put the user incontrol and de-stress, fast?
    18. 18. Q: How do we put the user incontrol and de-stress, fast?A: Simplify. Clarify. Empower.
    19. 19. Q: How do we keep the user
    20. 20. Q: How do we keep the userA: Reward and show progress (in-context).
    21. 21. Q: How do we keep the userA: Intelligent, well-timed suggestions.
    22. 22. Q: How do we keep the userA: Be flexible.
    23. 23. Q: How do we help people whenthey’re not on a computer?
    24. 24. Q: How do we help people whenthey’re not on a computer?A: Mobile is important, but also think about othercontexts.
    25. 25. Q: How do we build good habits?
    26. 26. Q: How do we build good habits?A: Structured goals. A: Great feedback loops.
    27. 27. Lessons
    28. 28. Read up on behavior change &persuasive design techniques. BJ Fogg Stephen Sebastian Dustin Anderson Deterding DiTomasso
    29. 29. Work with people who have
    30. 30. Work with people who have strong values ... especially with friends
    31. 31. Work with people who have strong values ... especially with friends... and let them shine through
    32. 32. and most of all...
    33. 33. Thank You @lorenbaxter

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