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ReadyForZero - Designing a way out of debt

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This talk is all about ReadyForZero: Our story, some design challenges we've faced, how we've approached them, and lessons learned from doing UX at an early stage startup.

This talk is all about ReadyForZero: Our story, some design challenges we've faced, how we've approached them, and lessons learned from doing UX at an early stage startup.

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  • Don’t show big numbers\nDaily interest rate\nNot just aggregation, aggregating the RIGHT things\n\n
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  • Explain how we’re working for good\nExplain how exploitation works\n** And let it shine through\n
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  • Transcript

    • 1. Designing a Way Out of Debt Loren Baxter, Director of UX
    • 2. Loren BaxterDirector of User Experience, Founding Team@lorenbaxter
    • 3. Today’s Talk 1. Our Story 2. Challenges 3. Lessons
    • 4. Our StoryReadyForZero is a tool that helps people get themselves out of debt.
    • 5. It’s also a financial program, and isdesigned to help people make the best choices. Here’s a quick overview:
    • 6. (there was a video here, but youshould just go to readyforzero.com and try it)
    • 7. Our Story
    • 8. Our Story
    • 9. Our Story
    • 10. ** well, more than 100 million Americans
    • 11. Our Story
    • 12. Our Story
    • 13. Our Story
    • 14. Our Story
    • 15. Today (April 1, 2012):$200 mm $13 mm 2xdebt tracked debt paid down speed of debt paydown by regular users
    • 16. Challenges
    • 17. Q: How do we put the user incontrol and de-stress, fast?
    • 18. Q: How do we put the user incontrol and de-stress, fast?A: Simplify. Clarify. Empower.
    • 19. Q: How do we keep the user
    • 20. Q: How do we keep the userA: Reward and show progress (in-context).
    • 21. Q: How do we keep the userA: Intelligent, well-timed suggestions.
    • 22. Q: How do we keep the userA: Be flexible.
    • 23. Q: How do we help people whenthey’re not on a computer?
    • 24. Q: How do we help people whenthey’re not on a computer?A: Mobile is important, but also think about othercontexts.
    • 25. Q: How do we build good habits?
    • 26. Q: How do we build good habits?A: Structured goals. A: Great feedback loops.
    • 27. Lessons
    • 28. Read up on behavior change &persuasive design techniques. BJ Fogg Stephen Sebastian Dustin Anderson Deterding DiTomasso
    • 29. Work with people who have
    • 30. Work with people who have strong values ... especially with friends
    • 31. Work with people who have strong values ... especially with friends... and let them shine through
    • 32. and most of all...
    • 33. Thank You @lorenbaxter

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