Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction to Lean UX Methods - General Assembly


Published on

Lean UX Methods workshop for General Assembly

Published in: Design

Introduction to Lean UX Methods - General Assembly

  1. 1. Introduction to Lean UX Methods with General Assembly
  2. 2. “Hello there!” - DORALIN KELLY UI/UX designer and Star Wars fangirl
  3. 3. “What about you?” Hello, my name is..
  4. 4. So this is what’s happening.. Methods How do I do it? Lean + UX What is it? User Personas Use Cases User Experience Mapping Wireframes User Testing
  5. 5. Lean Methodology is..
  6. 6. Lean Methodology is.. fat-free.
  7. 7. Lean Methodology is.. validated learning. fat-free.
  8. 8. fat-free. Lean Methodology is.. quickly iterated. validated learning. The Lean Startup by Eric Ries
  9. 9. Love collecting ‘Startup t-shirts?’ Get this one.
  10. 10. "User experience"
  11. 11. encompasses all aspects of the end-user's interaction with the company, its services, and its products. "User experience"
  12. 12. Design for Hackers by David Kadavy
  13. 13. Design for Hackers by David Kadavy User Experience Design encompasses all.
  14. 14. ― David Kadavy, Design for Hackers: Reverse Engineering Beauty The user experience design of a product essentially lies between the intentions of the product and the characteristics of your user. “
  15. 15. Product. Market. Fit. 3 I M P O R T A N T W O R D S
  16. 16. LEAN UXWhere do I even start???
  17. 17. Lean UX Practices H E R E ’ S H O W ! DEFINE DESIGN TEST & REFINE Define your business goals and strategies Define KPIs and set measurable goals
  18. 18. Lean UX Practices H E R E ’ S H O W ! DEFINE DESIGN TEST & REFINE Put your end design first i.e Nimble Design Design to solve user problems not ‘fancy new features’ Collaborate & co-design
  19. 19. Lean UX Practices H E R E ’ S H O W ! DEFINE DESIGN TEST & REFINE Test and validate your assumptions Gather user feedback Iterate & implement
  20. 20. Team Work H A N D S O N ! 1. Split up into teams of 5-6. 2. Discuss and decide on a product. It can be something you are currently working on or something you came up with on the spot.
  21. 21. User Personas H A N D S O N ! 1. In your teams, get some markers and one of those massive sheets of paper. 2. Draw out your User Personas.
  22. 22. User Personas P R O - T I P Imagine what your user’s Tinder profile would look like.. Likes/Dislikes Daily schedule Hobbies Goals Frustrations Relationships
  23. 23. Use Cases H A N D S O N ! 1. Write out a simple Use Case for your User Persona. 2. Discuss and evaluate.
  24. 24. Consider.. How would your user complete a task on your app/website? What is your user’s goal? How many steps will it take them to accomplish this goal? How will your app/website respond to an action? Use Cases P R O - T I P
  25. 25. USE CASE #1 JOEY Personal pizza order at home When: Where: How: Dinner time At home • He is a picky eater so he customises his order with specific ingredients • Joey is hungry, he goes online to order a pizza. • He prefers to pay with credit card • His address is pre-populated from his previous order as well • The website allows him to fully customise the pizza toppings • The website has his payment details saved from his previous order *Success Scenario - use case in which nothing goes wrong. • Joey receives his order in 30 minutes
  26. 26. Consider.. How can you cater for scenarios in which a user gets stuck? i.e Form errors can be super annoying Can you cut down on steps to accomplish the user’s goal? i.e Joey’s forms were pre-populated from his previous orders Think about leveraging from the highs/lows in your Use Cases i.e Joey’s order arrives 15 minutes late, he gets a $10 coupon as an apology from Use Cases E V A L U A T E
  27. 27. User Experience Mapping A L S O . .
  28. 28. Guide to Experience Mapping by Adaptive Path
  29. 29. Wireframes 1. Sketch out a rough wireframe of your product. Focus on your MVP and the user’s goal. Map out the best flow for your user. 2. Create a prototype on Pop App H A N D S O N !
  30. 30. User Testing 1. Using your prototype, take turns within your groups to play the role as the User, Moderator and Observer. Do This: The User should be swapped around from another group. The Moderator should give the User a task to accomplish. The User should talk through their thought process. The Observer should take down notes. 2. Return to your groups and review your observations. H A N D S O N !
  31. 31. Give your users simple but specific tasks to complete. Observe their behaviour. Do they pause to think? Always use open-ended, non-leading questions. Make it casual. Have participants talk aloud as they perform tasks. User Testing P R O - T I P Don’t ask leading questions. People are socially wired to give ‘polite’ answers. If you have specific user sets, test within that range.
  32. 32. Did your User manage to accomplish the task? Was it easy or challenging? How long did it take them? Did your User get confused/stuck at any point? i.e The Moderator should ask “What are you thinking now?” when the User appears to pause to think. What were the barriers in the way of the User’s goal? i.e Navigation wasn’t clear enough, making it difficult to find what they were looking for. How can you fix the issues that surfaced? i.e Can you simplify the tasks for the User? What did you observe? E V A L U A T E
  33. 33. Measuring KPIs P R O - T I P
  34. 34. Acquisitions Users come to the website from various channels. Activation Users enjoy their first visit (a “happy” user experience). Retention Users come back, visiting multiple times. Referral Users like the product enough to refer others. Revenue Users conduct some monetisation behaviour. Pirate Metrics by Dave McClure The best kind!
  35. 35. Don’t base anything on your assumptions.
  36. 36. Don’t base anything on your assumptions. Evaluate based on data from your users.
  37. 37. Questions? I T ’ S A W R A P ! @doralinkelly