Social Media Marketing welcome & course outline (2009)


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  • let the conversation drive the discussion take each philosophical section and augment with concrete examples, including accessories. make a list in twitter favorites of illustrative tweets?
  • SUGGESTION: Mix it up and sit somewhere new today! Please bring up your flash drive so that your workshop files can be updated.
  • Double-check menu to match revised outline.
  • you might want to add a slide/topic on this day: downloading photoshop trial version, if nothing else, a link for the pdf
  • i come to this as more of a grouchy consumer than someone who knows anything about marketing. advertising can be and is often ignored. i dont look at it. so why listen to me? because my family and i are your potential customers. this may be a generational shift. traditional advertising doesn't get to me. i don't have a tv, dont read the newspaper, dont subscribe to any magazines, dont listen to radio, but i am on the internet all day every day. What does interest me is CONVERSATIONS and MAKING CONNECTIONS with people that share my interests or who can teach me something new. i believe that the emergence of social marketing represents a major paradigm shift that will force business to get their message out in new ways. I believe it is a mistake to bring many of the assumptions of traditional marketing into the social realm.
  • introduce the café’s twitter page. you could look at other businesses on twitter. are they engaging their audience? don’t use Social Media for the wrong reasons you have to decide what kind of approach is appropriate for your kind of business become involved in the ongoing dialogue and stay involved. be friendly, ask questions this approach is not expensive, but requires interest, some time, and passion in order to be successful. Building Community know your audience ENGAGE your audience. don't talk at them, talk with them. Nurturing relationships Creating Conversations
  • you could look here at, links to events page, recent press release keep awareness of your business injected into the minds of your community. dont let them forget about you, and help them visualize/imagine what is happening there. describe products in detail provide pics or movies reference more extensive materials, such as your website, press releases, photo spreads, etc post music
  • look at some RTs what *value* does following you bring to your customers? act as a passer-on of valuable information to your community. eg: retweet twitter deals and coupon codes customer surveys favorite important tweets or make a list ask your customers for their opinion on your development alerts
  • be aware of the timing of your message broadcasts
  • geocentric searches twitterfall you could turn to tweetdeck at this point. … of people, situations, events, opportunities, etc. Use #hashtags Follow #hashtags The power of Twitter is in its Searchability Save your searches. the geocentric search
  • Twitseeker Twitter Karma you already have loyal customers, how do you get new ones? the strength and following of your social media presence depends on your type of business and the passion (group mentality) of your followers broadcasting for a concert venue is a different animal altogether than who should you follow? different approaches. who should know about your business that doesn't already? follow your competitors
  • twitpic
  • Social Media Marketing welcome & course outline (2009)

    1. 1. Building Electronic CommunityBuilding Electronic Community Through Social MediaThrough Social Media MATTEO WYLLYAMZMATTEO WYLLYAMZ just google mouselink
    2. 2. GETTING STARTEDGETTING STARTED Quick introductionsQuick introductions » Customizing this course AdministriviaAdministrivia How to have a great workshopHow to have a great workshop Menu of possible topicsMenu of possible topics
    3. 3. INTRODUCTIONSINTRODUCTIONS » Customizing this course In less than one minute … Who are you and what do you do?Who are you and what do you do? What is your experience with …What is your experience with … » Computers and the internet » Social media What are your goals today?What are your goals today? What is something “interesting” about you?What is something “interesting” about you?
    4. 4. MATTEO WYLLYAMZ Software instructor since 1993, with an emphasis onSoftware instructor since 1993, with an emphasis on multimedia, graphic design, and Internet development.multimedia, graphic design, and Internet development. Have created courses for Jefferson County Adult Ed,Have created courses for Jefferson County Adult Ed, Colorado Christian University, Productivity Point,Colorado Christian University, Productivity Point, Colorado Free University, the Department of Defense,Colorado Free University, the Department of Defense, and TC3.bizand University graphic designer / webmaster for two years.University graphic designer / webmaster for two years. 1999-2005 “Pioneer Blogger”? Audience of 800,000.1999-2005 “Pioneer Blogger”? Audience of 800,000. TODAY: Technical and creative instructor, consultant,TODAY: Technical and creative instructor, consultant, independent contractor, and social media addict.independent contractor, and social media addict.
    5. 5. AdministriviaAdministrivia Workshop scheduleWorkshop schedule » Six ThursdaysSix Thursdays » 1pm – 4pm1pm – 4pm » Two sessions perTwo sessions per afternoonafternoon » Short break (15 mins)Short break (15 mins) around 2:30pmaround 2:30pm Facilities …Facilities … » Bathrooms, vending,Bathrooms, vending, Starbucks …Starbucks …
    6. 6. Please set cell phones to silent or turn off.Please set cell phones to silent or turn off. UnderstandUnderstand concentrated computer training:concentrated computer training: » Please sit at the front of the classroom and don’t sitPlease sit at the front of the classroom and don’t sit alone.alone. » Class is part discussion, part lecture, part hands-on.Class is part discussion, part lecture, part hands-on. » PARTICIPATE! Ask questions. Answer questions.PARTICIPATE! Ask questions. Answer questions. Take notes.Take notes. » Watch the screen, then try it yourself.Watch the screen, then try it yourself. » Be mindful of others’ ability levels.Be mindful of others’ ability levels. » This is a cooperative learning environment:This is a cooperative learning environment: We are here to learn from each other.We are here to learn from each other. How to have a greatHow to have a great classclass
    7. 7. Keep in mind that this course was designedKeep in mind that this course was designed for a specific level of student:for a specific level of student: Created forCreated for » a semi-experienced computer user with aa semi-experienced computer user with a comfortable working knowledge of the Windowscomfortable working knowledge of the Windows environment.environment. » the beginning Adobe Photoshop user who hasthe beginning Adobe Photoshop user who has never or rarely used this specific software.never or rarely used this specific software. NOT created forNOT created for » the beginning computer user.the beginning computer user. » the more intermediate or advanced Photoshopthe more intermediate or advanced Photoshop user.user. most importantly …most importantly … How to have aHow to have a great classgreat class
    8. 8. Make it fun!Make it fun!  most importantly …most importantly … How to have a greatHow to have a great classclass
    9. 9. Menu of possible topicsMenu of possible topics What is Photoshop?What is Photoshop? Specific features of CS2Specific features of CS2 Specific features of CS3Specific features of CS3 The Photoshop interfaceThe Photoshop interface Viewing and navigationViewing and navigation Toolbox overviewToolbox overview Making and modifyingMaking and modifying selectionsselections TransformationsTransformations Image adjustmentsImage adjustments Raster pixels vs. vectorRaster pixels vs. vector objectsobjects Working with documents Image size and resolution Working with layers Filters Painting Working with colors Color modes or “spaces” Retouching Working with type Misc. topics & issues … and a word about your materials
    10. 10. Moving on …Moving on … DAY1
    11. 11. WHY A SOCIAL PHILOSOPHY?WHY A SOCIAL PHILOSOPHY? A generational paradigm shift?A generational paradigm shift? The grouchy consumerThe grouchy consumer Completely ignores most advertisingCompletely ignores most advertising No traditional media in the homeNo traditional media in the home Uses the internet constantlyUses the internet constantly Interested in CONVERSATIONS & CONNECTIONSInterested in CONVERSATIONS & CONNECTIONS Do traditional marketing assumptions apply?Do traditional marketing assumptions apply?
    12. 12. BE SOCIALBE SOCIAL Don’t use SM for the wrong reasons.Don’t use SM for the wrong reasons. Create conversations.Create conversations. Be friendly, ask questions.Be friendly, ask questions. Find ways to engage your audience.Find ways to engage your audience. Nurture relationships.Nurture relationships. What approach is best for your biz?What approach is best for your biz? Not expensive, but requires someNot expensive, but requires some time, interest, and passion.time, interest, and passion.
    13. 13. CREATE AWARENESSCREATE AWARENESS Don’t let ‘em forget about you.Don’t let ‘em forget about you. Help customers visualize/imagineHelp customers visualize/imagine what’s going on.what’s going on. Describe products in detail.Describe products in detail. Provide pics or movies.Provide pics or movies. Reference more extensive materials.Reference more extensive materials. Post music.Post music.
    14. 14. PROVIDE VALUEPROVIDE VALUE Why should anyone follow you?Why should anyone follow you? Hours, parking, busyness, events,Hours, parking, busyness, events, specials, deals, coupons, alerts …specials, deals, coupons, alerts … Survey your customers.Survey your customers. Rebroadcast valuable info.Rebroadcast valuable info. Become a source of news in yourBecome a source of news in your industry.industry.
    15. 15. IMMEDIACYIMMEDIACY The timing of broadcasts is important.The timing of broadcasts is important. When will they see your message?When will they see your message? Does weather affect your biz?Does weather affect your biz? When are people hungry?When are people hungry? When are they making plans?When are they making plans? What’s happening in town?What’s happening in town?
    16. 16. DISCOVERYDISCOVERY The power of SM is in itsThe power of SM is in its SEARCHABILITY.SEARCHABILITY. Learn about your community,Learn about your community, customers, competitors …customers, competitors … Be geocentric.Be geocentric. Use and follow #hashtags.Use and follow #hashtags. Save your searches.Save your searches.
    17. 17. FOLLOWINGFOLLOWING Who is going to follow you?Who is going to follow you? Who should you follow?Who should you follow? Follow industry experts.Follow industry experts. Follow your colleagues.Follow your colleagues. Follow your competitors.Follow your competitors.
    18. 18. TRACKING SUCCESSTRACKING SUCCESS Who follows you?Who follows you? How many are talking to you?How many are talking to you? Do they respond to your questions?Do they respond to your questions? Do you get retweeted, liked, commentedDo you get retweeted, liked, commented on?on? Use “instant metrics”Use “instant metrics” Who actually comes throughWho actually comes through your door? Who actually spendsyour door? Who actually spends money?money?
    19. 19. Matteo WyllyamzMatteo Wyllyamz just google mouselink