Video at http://www.youtube.com/watch?v=l748KCZWEpI An extended version of a World Economic Forum talk in Davos about digital trends by Loic Le Meur CEO of Seesmic. Follow loic on Twitter @loic and facebook.com/loic

1. SOCIAL & DIGITAL TRENDS Extended version of a World Economic Forum talk in Davos “7 digital trends in Davos 2010” Loic Le Meur Loic at seesmic.comtwitter.com/loicfacebook.com/loic

2. All your social networks in one application Monitor your brand, engage and publish …on any platform. SeesmiciPad Coming Soon

3. What we’ve achieved Key Partnerships On top of that, Seesmic Desktop boasts a marketplace of over 60 service integrations - allowing users to manage all of their favorite services within one powerful app

4. What gets us excited these days: business use

5. Digitalization means streaming and storing our lives online Me

6. Digital entertainment on multiple devices Me

7. Apps taking over our lives Sport Games Business Health Me Social Travel Music Utility Productivity

8. The developers nightmares Many platforms Many app stores Many form factors Many social networks integrations Constantly changing

9. Everything is becoming a stream

10. Business implications Speed is everything: real time innovation Open platform is a must Creates unprecedented transparency internally Less email Flatter organizations Live customer feedback needs 24h/day attention Product roadmap adapts also in real time Social networking data > leads generation > immediate response

11. It’s all going to the cloud Office Social networking Chatter Mail

12. Everything in the cloud means less privacy, possible “personal wikileaks”

13. Here is a Seesmic employee house, all public

14. The web has a deep impact on our brain

15. Social networking and mail addiction is so big that dedicated apps to help you disconnect are growing

16. Location getting social is a game changer

17. Everything is becoming a platform

18. Even your own body is becoming a platform

19. Social networking + Objects = Social Objects

20. Social commerce “The size of the social commerce market is the size of every empty restaurant table” Andrew Mason — Groupon founder

21. Social commerce: Facebook integration on more than 1 million sites

22. Social commerce: my dentist has a Facebook page and uses Groupon Reputation becomes huge

23. Social commerce: YouTube gets more powerful than TV 111,544,732 views in total 2,341,723 views 3,248,033 views

24. Social commerce: e-commerce APIs become standard

25. Loic Le Meur Founder and CEO Loic at seesmic.com twitter.com/loic Facebook.com/loic