Collaboration for the greater good
HOW A NEW GOVERNMENT AGENCY CHANGED
THE FACE OF FINANCIAL EXPERIENCES
JULY 2013
Hi.
@noahkunin
noah.kunin@cfpb.gov
@dan_munz
daniel.munz@cfpb.gov
@yuda
john.yuda@cfpb.gov
TECH STRATEGY
 WEB PRODUCTS
 UX DESIGN
A bit of background
“It is impossible to buy a toaster
that has a one-in-five chance of
bursting into flames and burning
down your house. But it is
possible to refinance an existing
home with a mortgage that has the
same one-in-five chance of putting
the family out on the street–and
the mortgage won’t even carry a
disclosure of that fact to the
homeowner.”
Unsafe at Any Rate
Summer 2007
This is much more
complicated than I’m
making it out to be.
DISCLAIMER
http://www.ritholtz.com/blog/wp-content/uploads/2008/12/case-shiller-chart-updated.png
https://upload.wikimedia.org/wikipedia/commons/e/e0/Subprime_mortgage_originations%2C_1996-2008.GIF
http://3.bp.blogspot.com/_pMscxxELHEg/SwVnkJI_RJI/AAAAAAAAG0s/JF9h0C80RuY/s1600/MBAQ3PrimeFRM.jpg
http://upload.wikimedia.org/wikipedia/commons/d/d5/Subprime_Mortgage_Offer.jpeg
http://news.consumerreports.org/a/6a00d83451e0d569e20120a66bf125970c-800wi
“It is impossible to buy a toaster
that has a one-in-five chance of
bursting into flames and burning
down your house. But it is
possible to refinance an existing
home with a mortgage that has the
same one-in-five chance of putting
the family out on the street–and
the mortgage won’t even carry a
disclosure of that fact to the
homeowner.”
Unsafe at Any Rate
Summer 2007
JULY 2010
JULY 2011
JULY 2012
Trust as a prerequisite
for collaboration
Huge bureaucratic
challenges
Case study
TRUTH IN LENDING DISCLOSURE
GOOD FAITH ESTIMATE
TRUTH IN LENDING DISCLOSURE
GOOD FAITH ESTIMATE
Redesigning
disclosure
You can’t put these online.

You don’t know what
people will say!
Principle 1:

Not a popularity contest.
Principle 2:

Critique, not feedback.
Principle 3:

Use progressive
engagement to avoid
scaring users away.
CFPB LOAN ESTIMATE
What we learned
CFPB
TILA-RESPA
Mortgage
Disclosure
Integration
Project
Lesson 1:

A shared story invites
collaboration from
different perspectives.
WWIC
“Why wasn’t I consulted?”
’Why wasn't I consulted’ is the
fundamental question of the web.
Humans have a fundamental need to be
consulted, engaged, to exercise their
knowledge (and thus power), and no other
medium that came before has been able to
tap into that as effectively.
PAUL FORD, JANUARY 2011
just getting over recent changes
+
money on the line
+
the Internet
=
WWIC
Ken Perry
BROKERKNOWLEDGE.COM
I need you to go on there and
comment about what you like and
dislike about this form.

If you guys don’t comment, then
when it does get released, you
have no right to complain.
KEN PERRY, JUNE 2011
Lesson 2:

Authentic collaboration
creates the space to design.
“THEY’RE
LISTENING
TO US!”
“LET’S
DO IT
AGAIN!”
ASK FOR INPUT
(AND MEAN IT)
BUILD
PROCESS
REFINE
BASED ON
INPUT
SELF-SUSTAINING COLLABORATION
Lesson 3:

Successful collaboration
builds its own momentum.
This story should
be unremarkable
Workforthe
government
Workforthe
government
Too
late!
Step 0
UX professionals should lobby
government on process.
http://www.flickr.com/photos/smohundro/2247983906/
http://www.flickr.com/photos/mdu2boy/33447526/
http://www.flickr.com/photos/rla579/4028900665/
Thanks!
noah.kunin@cfpb.gov @noahkunin
daniel.munz@cfpb.gov @dan_munz
john.yuda@cfpb.gov @yuda

UXPA 2013 Opening keynote