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Ctrl + Alt + Del: Rebooting Your Digital Community

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Building awareness for your important work in an increasingly cluttered space can’t be the responsibility of just one person or even a department. When an organization embraces the culture of creating …

Building awareness for your important work in an increasingly cluttered space can’t be the responsibility of just one person or even a department. When an organization embraces the culture of creating and empowering all staff to become “brand ambassadors,” authentic and exponential growth starts to happen.

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  • 1. Ctl.Alt.Del: RebootingYour DigitalCommunity#13NTCctaltLori JacobwithDana NelsonLars LeafbladJamie Millard
  • 2. Rebooting  Your    Digital  Community  LORI  JACOBWITH  DANA  NELSON  LARS  LEAFBLAD  JAMIE  MILLARD  
  • 3. WHY  WE  ARE  HERE  •  Share  how  we  built  our  communities  •  Share  our  best  practices  •  Have  you  experience  building  community  here,  in  this  room  today  “My  dream  was  to  spend  time  with  these  three  amazing  people...picking  their  brains  about  how  they  built  amazing  communities.”  
  • 4. LORI  JACOBWITH  
  • 5. LORI  JACOBWITH  
  • 6. DANA  NELSON  
  • 7. DANA  NELSON  
  • 8. LARS  LEAFBLAD  
  • 9. LARS  LEAFBLAD  
  • 10. JAMIE  MILLARD  
  • 11. JAMIE  MILLARD  
  • 12. BEST  PRACTICES  
  • 13. SCALABILITY  •  Make  it  really  easy  for  others  to  participate  •  Provide  templates,  logos,  even  sample  Facebook  posts  and  tweets  
  • 14. CREATIVITY  •  Cut-­‐through  the  clutter:  in  an  age  of  full  access  with  digital  tools,  we  need  to  create  buzz  that  is  creative  to  grab  attention  •  Pause  and  put  effort  into  your  plan  to  create  an  experience  that  is  personalized  
  • 15. URGENCY  •  We  know  urgency  is  critical  in  driving  online  giving  •  Create  a  sense  of  urgency  or  a  short  “window”  of  time  to  be  engaged  
  • 16. LEADERSHIP  ENGAGEMENT  We need astrategy!CULTURE"Any  leader  of  an  organization  that  makes  speeches  about  change  and  doesn’t  walk  the  walk  will  be  met  with  limited,  if  any,  success.  To  get  others  to  buy  in  to  a  plan,  they  must  see  that  their  leadership  is  willing  to  roll  up  those  sleeves  and  get  dirty  right  along  with  them."  -­‐-­‐  SocialPath  Blog  
  • 17. LEADERSHIP  ENGAGEMENT  •  Do  they  have  a  positive  outlook  about  what  social  can  do?  •  Do  they  have  enough  trust  in  your  staff,  board  and  volunteers  to  allow  them  to  explore  and  participate  in  the  space  too?  YOUR  BOSS?  
  • 18. LEADERSHIP  ENGAGEMENT  Are  they  willing  to  experiment  with  social  media  themselves?  
  • 19. AMPLIFICATION  EFFECT  •  The  difference  between  just  one  organizational  logo  promoting  a  message  vs.  all  of  your  staff  •  The  power  of  personal  messages  from  influencers  you  value  
  • 20. AMPLIFICATION  EFFECT  
  • 21. IN  YOUR  OWN  BACKYARD  
  • 22. COMMUNITY  BUILDING  IN  THE  FIELD  
  • 23. QUESTIONS?  
  • 24. THANK  YOU!  Lori  Jacobwith  Dana  Nelson  Jamie  Millard  Lars  LeaNlad  @jjmillard  @GiveMN  @LJacobwith  @larslea[lad  LJacobwith  BePollen  paperdarts.org  Givemn  Lorijacobwith.com  bepollen.com/  bepollen.com  givemn.org  
  • 25. Evaluate This Session!Enter for a chance to win an NTEN engraved mini iPad!Or, search by session title at www.nten.org/ntc/eval