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Week 10: Analytics
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Week 10: Analytics

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Transcript

  • 1.
    • WEEK 10
    Web Analytics
  • 2.  
  • 3. Web Analytics
  • 4.  
  • 5. Traffic Levels
    • Total # of Visits
      • Assess general “Buzz” of Website
      • Daily trends
    • Unique Visitors
  • 6. Metrics
    • Pages/Visit
    • Bounce Rate
    • Avg. Time on Site
    • % New Visits
    Engagement Relevance/Usefulness Engagement/Interest Loyalty/Growth
  • 7. Visitors
    • Technical Specs
      • Accessibility and Compatibility for User Experience
    • Mobile Usage
      • Devices and Operating Systems
  • 8. Visitors
    • Geographic Information
      • Segmentation & Campaign Measurement
  • 9. Traffic Sources
    • Traffic Sources
      • Campaign Measurement or Planning
      • Focus your Efforts
  • 10. Traffic Sources
    • Referring Sites
      • Evaluate Source Quality
  • 11. Traffic Sources
    • Common Search Keywords
      • SEO Activities
  • 12. Site Usage
    • Internal Search Activity
      • Evaluate Information Architecture and Design
  • 13. Site Usage
    • Content Performance
      • Popularity
      • Engagement
  • 14. Using Webstats for Sales
    • What does your website really have to offer?
      • Traffic #’s
      • Geographic Segmentation
      • Engagement/Time on Site
      • Recurring Visitors
    • Additional helpful information
      • Psychographic Information
      • Demographic Information
    Gather through website sign-ups