GA – The Basics52% of enterprise companies using freeWA solutions like GA fail to effectively usemore than half of the tools capabilities.71% of enterprises surveyed said WA dataplays a significant role in driving decisions. 8
GA Dashboard Integrated Digital MarketingDigital Marketing and Social Media Education Social Media and Viral Marketing www.infotrustllc.com 513-373-4216 firstname.lastname@example.org
1. Visitors• Map Overlay (Product Reseller)• New vs. Returning (Hosting Company)• Languages (Global Chemical Manufacturer)• Mobile (University Application)• Browser Capabilities (Dealership)
When Swanson improved their visibility of its product pagesreviews, they became more accessible to search engines. Theresult was a 163% increase in search engine traffic to productpages.Blogs, Twitter, online video and communities all boost searchperformance, because the links and changes in these siteshelp Google.
Analytics• Traffic Sources (Hosting Company)• Source Determines Intent• Advanced Segmentation – Social networks vs. – AdWords vs. – SEO vs. – Blog Marketing vs. – Display Advertising• Time Comparison
DO THINGS THE RIGHT WAY:Website Analytics Assessment – Internal Review – – External Assessment – – Prioritized List of Improvements – – Actionable Marketing Strategy – – 30/60 Day Plan – 513-373-4216