10 WAYS     to analyzeYour Website Traffic
Email:      mloban@infotrustllc.comLinkedIN:    linkedin.com/in/mlobanTwitter:           @iwanttobesocialFacebook      fac...
At InfoTrust, weAnalyze, Increase & Convert Web TrafficBuild Sites, Blogs, Portals & Applications       Help Organizations...
expectations?                6
GA – The Basics52% of enterprise companies using freeWA solutions like GA fail to effectively usemore than half of the too...
GA Dashboard        Integrated Digital MarketingDigital Marketing and Social Media Education     Social Media and Viral Ma...
1. Visitors•   Map Overlay (Product Reseller)•   New vs. Returning (Hosting Company)•   Languages (Global Chemical Manufac...
1. Visitors
2. Traffic Sources•   Direct Traffic – Brand Awareness•   Referring Traffic (Hosting Company, Manufacturer)•   Search Engi...
2. Traffic Sources
3. Content•   In Page Analytics (Dealership)•   Navigation Summary (University)•   Content Drilldown (Health Insurance)•  ...
3. Content
3. Content
4. Goals• Goals (Health Insurance)• Funnels (Health Insurance)• Conversions (Health Insurance, Dealership)
4. Goals
Exercise Copyright © 2010 InfoTrust, LLC   20
What       do we wantour website to accomplish?
Analytics•   Educate (read, subscribe)•   Sell•   Acquire leads (contact-us forms)•   Form a relationship (newsletter, upd...
Who isour audience?
Analytics•   Map Overlay•   Search Keywords•   Landing Pages•   Sources of Traffic•   Languages•   TRENDS
Why are theyon our website?
Measurement
Measurement          26%          increase in          sales within          6 months.
Analytics•   Navigation Analysis•   Top Content•   Underperforming content (Health Insurance)•   Internal Search (Foundati...
Navigation
Wheredo they come from?
When Swanson improved their visibility of its product pagesreviews, they became more accessible to search engines. Theresu...
Analytics• Traffic Sources (Hosting Company)• Source Determines Intent• Advanced Segmentation  – Social networks vs.  – Ad...
Traffic Sources• Traffic Sources (Hosting Company)• Source determines intent
Segmentation
Howdo they use my website?
Analytics•   Top exit pages•   Completed conversions•   In-Page Analytics•   Segmentation (Dealership)•   Conversion Funnels
In-Page Analytics
Top Exit Pages
Andthen what?
Analytics• Conversions• Bounce Rates                      Goal Value
Value of a Customer           andLong Term Customer Value
Short Term Metrics        vs.Long Term Metrics
Measurement             Directly FinancialShort Term                          Long Term             Indirectly Financial
10. 10/90 Rule   “10% of budget should be   spent on tools, and 90% spent   on a smart analyst”              Avinash Kaush...
What HaveWe Learned?    Copyright © 2010 InfoTrust, LLC   57
DO THINGS THE RIGHT WAY:Website Analytics Assessment                – Internal Review –            – External Assessment –...
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
Google Analytics - 10 Tips to Measure Your Website Effectiveness
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Google Analytics - 10 Tips to Measure Your Website Effectiveness

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Google Analytics - 10 Tips to Measure Your Website Effectiveness

  1. 1. 10 WAYS to analyzeYour Website Traffic
  2. 2. Email: mloban@infotrustllc.comLinkedIN: linkedin.com/in/mlobanTwitter: @iwanttobesocialFacebook facebook.com/infotrustWebsite: infotrustllc.com 2
  3. 3. At InfoTrust, weAnalyze, Increase & Convert Web TrafficBuild Sites, Blogs, Portals & Applications Help Organizations Become Social Integrate and Customize SalesForce 5
  4. 4. expectations? 6
  5. 5. GA – The Basics52% of enterprise companies using freeWA solutions like GA fail to effectively usemore than half of the tools capabilities.71% of enterprises surveyed said WA dataplays a significant role in driving decisions. 8
  6. 6. GA Dashboard Integrated Digital MarketingDigital Marketing and Social Media Education Social Media and Viral Marketing www.infotrustllc.com 513-373-4216 info@infotrustllc.com
  7. 7. 1. Visitors• Map Overlay (Product Reseller)• New vs. Returning (Hosting Company)• Languages (Global Chemical Manufacturer)• Mobile (University Application)• Browser Capabilities (Dealership)
  8. 8. 1. Visitors
  9. 9. 2. Traffic Sources• Direct Traffic – Brand Awareness• Referring Traffic (Hosting Company, Manufacturer)• Search Engines• AdWords (Health Insurance)• Keywords (Everyone)
  10. 10. 2. Traffic Sources
  11. 11. 3. Content• In Page Analytics (Dealership)• Navigation Summary (University)• Content Drilldown (Health Insurance)• Top Landing Pages (Dealership)• Top Exit Pages (Everyone)• Site Search (Non-Profit)
  12. 12. 3. Content
  13. 13. 3. Content
  14. 14. 4. Goals• Goals (Health Insurance)• Funnels (Health Insurance)• Conversions (Health Insurance, Dealership)
  15. 15. 4. Goals
  16. 16. Exercise Copyright © 2010 InfoTrust, LLC 20
  17. 17. What do we wantour website to accomplish?
  18. 18. Analytics• Educate (read, subscribe)• Sell• Acquire leads (contact-us forms)• Form a relationship (newsletter, updates, RSS)• Engage (share, like, comment)
  19. 19. Who isour audience?
  20. 20. Analytics• Map Overlay• Search Keywords• Landing Pages• Sources of Traffic• Languages• TRENDS
  21. 21. Why are theyon our website?
  22. 22. Measurement
  23. 23. Measurement 26% increase in sales within 6 months.
  24. 24. Analytics• Navigation Analysis• Top Content• Underperforming content (Health Insurance)• Internal Search (Foundation)• Search Keywords• Survey – JUST ASK
  25. 25. Navigation
  26. 26. Wheredo they come from?
  27. 27. When Swanson improved their visibility of its product pagesreviews, they became more accessible to search engines. Theresult was a 163% increase in search engine traffic to productpages.Blogs, Twitter, online video and communities all boost searchperformance, because the links and changes in these siteshelp Google.
  28. 28. Analytics• Traffic Sources (Hosting Company)• Source Determines Intent• Advanced Segmentation – Social networks vs. – AdWords vs. – SEO vs. – Blog Marketing vs. – Display Advertising• Time Comparison
  29. 29. Traffic Sources• Traffic Sources (Hosting Company)• Source determines intent
  30. 30. Segmentation
  31. 31. Howdo they use my website?
  32. 32. Analytics• Top exit pages• Completed conversions• In-Page Analytics• Segmentation (Dealership)• Conversion Funnels
  33. 33. In-Page Analytics
  34. 34. Top Exit Pages
  35. 35. Andthen what?
  36. 36. Analytics• Conversions• Bounce Rates Goal Value
  37. 37. Value of a Customer andLong Term Customer Value
  38. 38. Short Term Metrics vs.Long Term Metrics
  39. 39. Measurement Directly FinancialShort Term Long Term Indirectly Financial
  40. 40. 10. 10/90 Rule “10% of budget should be spent on tools, and 90% spent on a smart analyst” Avinash Kaushik,Analytics Evangelist for Google
  41. 41. What HaveWe Learned? Copyright © 2010 InfoTrust, LLC 57
  42. 42. DO THINGS THE RIGHT WAY:Website Analytics Assessment – Internal Review – – External Assessment – – Prioritized List of Improvements – – Actionable Marketing Strategy – – 30/60 Day Plan – 513-373-4216

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