In this webcast, SapientNitro shares how they defeated organizational challenges to identify their talent brand and align that with their talent acquisitions strategy. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Connected Thinking across Recruitment and
Marketing
Talent Acquisition and Talent Branding:

2. 2
Today’s speakers
Kristina Shedd
Director, Global Hiring
SapientNitro
Emily Brewer
Senior Manager, Global Marketing
SapientNitro
Leela Srinivasan
Group Marketing Manager
LinkedIn Talent Solutions
#talentbrand

3. PASSIONATE
PEOPLE
7000+
OFFICES
GLOBALLY
CONNECTED
31
YEARS OF
CUSTOMER
INNOVATION
20
COMPANY
1
2012 AGENCY REPORT:
# 1 Largest Digital Agency US
# 3 Largest Digital Agency Worldwide
# 12 World's Largest Agency All Disciplines
LEADER:
Gartner Magic Quadrant
for Global Digital
Marketing Agencies
Forrester Wave™:
Global Commerce Service Providers
US Digital Agencies – Mobile Marketing
OUR COMPANY
LEADER:
#talentbrand

4. WE DEFINE
STRATEGIES
WE BUILD
BRANDS
WE CREATE
EXPERIENCES
WE DELIVER
CUSTOMER
PLATFORMS
WHAT WE DO
A compelling narrative.
A powerful tech engine.
#talentbrand

5. OUR CLIENTS

6. Talent Acquisition &
Talent Brand

7. WHERE WE WERE

8. 8
WHAT WE
NEEDED:
A coordinated team

9. OUR TALENT BRAND
 Made a decision to invest in recruitment marketing and
rebuild a program around it.
 Created a strategy to re-engage with audiences both
internally and externally.
 Developed compelling content around the themes that
mattered most for our employer brand.
 Focused on the right messaging, making it authentic,
and making it timely.
 Adapted the story to be relevant around the globe:
APAC, Europe, India and North America.
 Chose the right vehicles to bring that message to the
right audience
#talentbrand

10. TALENT ACQUISITION
#talentbrand

11. FIRST THINGS FIRST
 Events: Industry and Domain Specific
 Employee Referrals: Our Best Source of Hires
 Candidate Experience: Make it Count
 Workplace Excellence: Walk the Talk
 Social Media: The Usual Suspects
 Culture Content: Stand Out
 Thought Leadership: Best in Class
 PR and Advertising: Get Noticed
 Employer Brand: A can of worms…
#talentbrand

12. STORYTELLING:
CONTENT
 The kinds of information you choose to highlight will
go a long way in furthering your brand.
 Move past likes and followers to engagement. It is
more meaningful.
 Think about the channel before you post the content.
 Be authentic.
 Invest in promoting content when and where it
makes sense.
 Aim for measureable results.
 Make a greater investment where you see results.
#talentbrand

13. MAKING AN IMPACT
 Progress to hiring goals is easily measured,
employer brand impact on the other hand….
 Strategic investments in LinkedIn’s product suite led
to measurable results.
 51% of our hires in Q4 2012 were impacted by
LinkedIn in some way.
 Job postings and application clicks saw huge
improvement.
 Career page views increased 5x.
 Our reach grew with over 3,000 new followers per
month.
 Work With Us ads drove 30% more traffic for us on
LinkedIn.
 In short – there was a measurable impact on our
brand and reach.
#talentbrand

14. 14
45 Likes
18.2K Impressions
0 Likes
9.7K Impressions
Engaging with Content
#talentbrand

15. -
500
1,000
1,500
2,000
2,500
# New Followers Added Per Month
8.8k Followers
Sep 1st, 2012
20.2k Followers
May 1st, 2013
Increased Follower Growth by Over 200%
#talentbrand

16. 16
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
-
1,000
2,000
3,000
4,000
5,000
6,000 # Career Page Visitors # Job Apply Clicks
+5x
Aug 2012 to April
2013
+10x
Aug 2012 to April
2013
Increased Traffic to Career Page and Job Apply Clicks
#talentbrand

17. Our Brand = Our
People

18.  Start with experience and drive with your story.
 Put the right content in the right place at the right
time.
 Your people = your brand.
 Talent Acquisition and Marketing = Power Couple.
 Employer Branding = Results.
EMPLOYER BRAND
#talentbrand

19. 19
Q&A

20. Additional resources
20
lnkd.in/LIwebcasts
Access our library of free recorded webcasts on employer
branding, passive candidate recruiting and more
lnkd.in/gettheplaybook
Get our 5 step plan for creating, launching and measuring
your company’s talent brand
lnkd.in/LIsolutions
Learn more about LinkedIn Recruiter, Job Slots, LinkedIn
Career Pages and Work with Us