5. POWERFUL
COMMUNITIES
Social Media sites
have MORE
interactivity than web
pages
30
Fan Page
25
Likes
v/s Monthly
Visitors to 2 0
Website (in
1
5
millions)
1
0
WWW
5
0
St ar bucks
Piz z a Hut
StoneHouseInformation
M cD onald s
D om inos
7. THE FAN CYCLE
Fan
Page
When people become
fans, they are more
likely to visit your
shop!
StoneHouseInformation
Point of
Sale
When they visit your
shop, they are likely to
interact on your fan
page
8. HOW TO ENGAGE THEM?
You share
awesome
content
Someone
LIKES your
page
StoneHouseInformation
When your fans share
content, you get
MORE fans