This presentation was delivered to the Kerrville Area Chamber of Commerce at their quarterly luncheon.

1. 8002 views on YouTube Codellamarketing, June 24, 2009, A social media song by Pete Codella. Music video by MultiMediaWise.

2. Social Media – What’s all the fuss about? The Facts and Figures Important to Your Business Today Kelli C. McLaughlin Communications Professional and Owner iGrow

3. What Does the Term “Social Media” Mean Exactly??

4. In Plain English….

5. Keep it in Perspective – when compared to Traditional Media “Traditional” Media

6. “Social” Media Another way to communicate – and so much more!

7. Wait!!... Do not abandon your traditional media!! Think Integration!

8. Then why is “Social Media” causing such a fuss?

9. Should my business have a…

10. The answer is a resounding, YES!!

12. The 55+ audience grew a whopping 922.7% in 2009.

13. The 35+ demographic now represents more than 30% of the entire user base.Facebook Demographics and Statistics Report 2010 – 145% Growth in 1 Year

14. Facebook

15. Twitter

16. YouTube

18. It’s not enough to simply have a presence… Have a plan to interact…

19. But I’m a local small business – this doesn’t really apply to me…

20. Really… McDonald’s 1,929,612 Fans TOB Just over 100 Fans Lowe’s 94,038 Fans Tractor Supply 5,891 Fans

21. Because it can be overwhelming! It’s a BIG social media world out there!!!

22. Thank you for your time!!!

24. Flickr

25. YouTube

26. WHAT THE F**K IS SOCIAL MEDIA? one year later*Marta Kagan, Managing Director, US for Espresso (integrated marketing agency) http://BrandInfiltration.com.