Responsive Web Design

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This presentation is part of Switch: LIberate Your Brand's 10/20/30 lunch presentation series given by employees, for employees. 10 slides, 20 employees, 30 minutes (and lunch!).

TOPIC: Responsive Web Design

Responsive web design is changing the definition of a “page,” as it aims to address the growing variety of devices and locations where content is consumed. No longer will a "pick a standard size" method of designing work for the Web. This presentation is an overview of Responsive Design and the possible implications of this type of design on our visual to digital workflow.

Presenter: Kristen Gau

Kristen has an exceptional ability to capture and communicate complex messages through art direction and design. In her almost 10 years with Switch, she has produced captivating print and outdoor executions, display graphics, speaker support and digital design for clients such as Anheuser-Busch, Elsevier, Coca-Cola, Glaceau, Enterprise, Ascension Health and Major Brands. She also provides creative direction for the Girl Scouts of Eastern Missouri and oversees the visual identity of the agency brand.

While attending the SXSW Interactive Festival in the spring of 2012, she had the opportunity to attend multiple sessions that discussed Responsive Design and how it is helping shape the evolving Web. Not long after SXSW, she had the opportunity to put her newfound perspective to good use designing a responsive website to accompany Switch's first ever app design project for one of our clients.

Published in: Design, Technology, Business
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Responsive Web Design

  1. 1. RESPONSIVE DESIGN:A VISUAL DESIGN PERSPECTIVE July 19th 2012
  2. 2. WHY RESPONSIVE DESIGN?
  3. 3. WHY RESPONSIVE DESIGN?3 mainelements:•   Flexible Grid•   Flexible Images•   Media Queries
  4. 4. THE FLEXIBLE GRID Target ÷ Context = Result%
  5. 5. FLEXIBLE IMAGESmax-width: 100%
  6. 6. CSS MEDIA QUERIES… aaaand this is where they lost me
  7. 7. WORKFLOW
  8. 8. WORKFLOW
  9. 9. WORKFLOWHow to approach responsive design
  10. 10. WORKFLOW 960 px 600 px 480 px 768 px 320 px
  11. 11. FURTHER READING •   Examples: –   bostonglobe.com –   anderssonwise.com –   us.illyissimo.com –   stephencaver.com –   moosylvania.com/blog •   Resources: –   Responsive Web Design –   alistapart.com –   upstatement.com –   smashingmagazine.com –   theexpressiveweb.com
  12. 12. THANK YOUKristen Gaukristeng@theswitch.us@thegauhausliberateyourbrand.com@liberate

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