10.20.30: Trends in Meetings & Events

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10.20.30: Trends in Meetings & Events

  1. 1. LIBERATEYOURBRAND.COM Trends in the Events & Meetings Industry ™
  2. 2. Founded in 1980 as a Meeting/Event Company by the numbers Clients – Top brands in the world Annual revenue $45MM + 140 Employees in St. Louis Presence in 60 U.S. 3
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  6. 6. + SEAMLESS AND ONE-STOP FOR CLIENTS 7
  7. 7. + HELP YOUR BUSINESS SUCCEED 8
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  10. 10. EVENT MARKETING IS A $108 BILLION INDUSTRY 11
  11. 11. Meetings fall somewhere within these 6 categories: Learning Decision Making Networking Alignment Motivation Rituals 12
  12. 12. Events fall somewhere within these 6 categories: Introductions Sponsorships Activation Announcements Motivation Rituals 13
  13. 13. The best “live engagements” offer an “authentic message”... 14
  14. 14. People come to test the “authenticity of your brand” at your event 15
  15. 15. The best “live engagements” offer an “authentic message”... 16
  16. 16. If you validate and engage them (with proof) they become part of the communitY 17
  17. 17. “Are you in the business of seeking truth and telling it – or of creating a myth Paul Bennett CCO - IDEO and selling it?” 18
  18. 18. Choose from these 3 topics – text in your choice and I will address your selection ๏ Millennials see things differently... do you have their attention? ๏ Standardizing the language of measurement of event marketing ๏ Content is King – are you taking your guests “on a journey”? 19
  19. 19. Text your CHOICE to 22333 Millennials 712660 Measurement 712661 Content 712662 20
  20. 20. Text your CHOICE to 22333 Millennials 712660 Measurement 712661 Content 712662 21
  21. 21. 1 millennials see things differently...
  22. 22. Millennials aka GEN Y children of baby boomers born early 1980’s - 2000’s 40% of the workforce by 2020 out-number baby boomer generation 82 MILLION 23
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  25. 25. ‣ becoming managers ‣ hiring peers ‣ don’t like face-to-face ‣ own set of rules ‣ self directed learning 26
  26. 26. They want to be part of something bigger 27
  27. 27. generation me me me 28
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  29. 29. social media ‣ Vital ‣ Relevant ‣ Self directed ‣ Shared learning ‣ Trust their friends 30
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  35. 35. Text your CHOICE to 22333 Millennials 712660 Measurement 712661 Content 712662 37
  36. 36. 2 standardizing measurement
  37. 37. TEMSC Technology Event Marketing Strategy Council 39
  38. 38. EQRP Experience Quality Rating Point 40
  39. 39. 1) ATTENDEES Net Attendees Relevant Attendance Relevance Ratio Event Activity Duration Attendee Type 41
  40. 40. 2) Financial Total Net Activity Cost Total Event Cost Total Financial Impact 42
  41. 41. 3) Data Capture Contacts Captured Contacts Engaged Lead Candidate Qualified Lead 43
  42. 42. 4) Engagement Engagement Rate Contact Recorded Actual Engagement Rate Engagement Rate Variation Cost Per Contact Engaged Session Length Contacts Captured Live Capture Net Capture Rate Capture Lost Gross Capture Rate 44
  43. 43. 5) Indexes and Final Ratings Session Length Index Engagement Quality Index Experience Quality Rating Point 45
  44. 44. TEMSC Technology Event Marketing Strategy Council definitive “industry” guidelines 46
  45. 45. ROI will be determined by your company 47
  46. 46. Text your CHOICE to 22333 Millennials 712660 Measurement 712661 Content 712662 48
  47. 47. 3 content is king
  48. 48. ADULT LEARNING HAPPENS IN 20 minute SEGMENTS 50
  49. 49. ENGAGEMENT = PARTICIPATION 51
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  52. 52. TOYOTA REBIRTH 54
  53. 53. GENUINE, NATURAL AND CHARACTERISTIC OF YOUR COMPANY/BRAND 55
  54. 54. An Emotional Journey 56
  55. 55. Great brands are like great stories... We want to share them 57
  56. 56. Innovate • Motivate • CELEBRATE • COMMUNICATE ™

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