Introduction to Human Centered Design for amazing RLabs in Cape Town
1. HUMAN
CENTERED
DESIGN
@
leyla.nasib@gmail.com
20.02.2013
image courtesy: http://hcdi.brunel.ac.uk/
2. Once upon a time...
image courtesy: http://www.independent.co.uk/
3.
4. Until...
source: http://www.slideshare.net/jonnevalola/ image courtesy: Wikipedia, the Free Encyclopedia
5. How new products happen/ed
Wh
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is p
cr
os
sib
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sp
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W
FEASABILITY VIABILITY
technology business
DESIRABILITY
human
What do people want?
source: http://www.ideo.com/work/human-centered-design-toolkit/
6. How new products happen/ed
?
te
ea
cr
to
le
sib
os
sp
ti
ha
W
FEASABILITY
technology
7. How new products happen/ed
Wh
at
is p
os
sib
le
to
sel
l?
VIABILITY
business
FLO TV
source: http://gigaom.com/2010/12/20/flo-tv-fail/ & Milla Kokko
8. How new products happen/ed
ion
Wh
ill
at
is p
0m
os
sib
le
80
to
sel
l?
$ VIABILITY
business
FLO TV
source: http://gigaom.com/2010/12/20/flo-tv-fail/ & Milla Kokko
9. How new products happen/ed
Wh
?
te
at
ea
is p
cr
os
sib
to
le
le
to
sib
sel
l?
os
sp
ti
ha
W
FEASABILITY VIABILITY
technology business
DESIRABILITY
human
What do people want?
source: http://www.ideo.com/work/human-centered-design-toolkit/
10. FEASABILITY VIABILITY
technology business
DESIRABILITY
human
source: http://www.ideo.com/work/human-centered-design-toolkit/
11. GREAT STUFF!!!
FEASABILITY VIABILITY
technology business
DESIRABILITY
human
source: http://www.ideo.com/work/human-centered-design-toolkit/
12. GREAT STUFF!!!
FEASABILITY VIABILITY
technology business
DESIRABILITY
human
source: http://forum.alzheimers.org.uk/showthread.php?14246-Simple-TV-remote
13. GREAT STUFF!!!
FEASABILITY VIABILITY
technology business
DESIRABILITY
human
source: http://forum.alzheimers.org.uk/showthread.php?14246-Simple-TV-remote source: bloodpressuremonitorsnow.com
20. Empathy - EXAMPLE
what pregnant ladies might Say, Think, Do or Feel at a Shopping mall
source: http://azleenachngpd.blogspot.com/2011/06/empathy-map.html
22. Methods
Benchmarking Storyboarding Develop
Market Research Prototyping Refine
Observation Usability testing Support
Interviews Heuristic Evaluation Advertise
Ideation
Workshops
Stakeholder Mapping
Synthesis
Personas
Customer journey
source: http://www.servicedesigntools.org/
23. Trying to answer:
(among many other questions):
1) Who are my users?
2) What are my users trying to accomplish?
3) How do my users think of what they’re trying to accomplish?
4) What kind of experiences do my users find appealing and rewarding?
5) How should my product behave?
6) What form should my product take?
7) How will users interact with my product?
8) How can my product’s functions be most effectively organized?
9) How will my product introduce itself to first-time users?
10) How can my product put an understandable, appealing, and controllable
face on technology?
11) How can my product deal with problems that users encounter?
12) How will my product help infrequent and inexperienced users understand
how to accomplish their goals?
13) How can my product provide sufficient depth and power for expert users?
24. We’ll explore today:
Future headlines - what Storyboards – early pro-
would newspapers tell totype+ to define how the
about success of your app product fits in the whole
in 1 year from now? system more
Bull’s eye – audience & Prototyping+ The Wizard
stakeholder mapping/fea- of Oz, Smoke in the mirror
ture mapping User testing and Heuris-
Persona- collective user tic evaluation
Customer journey Touch-
points+ Emotional state
Evaluation matrix
or Pugh Method
SWOT analysis
source: http://www.frogdesign.com/
28. Customer journey
1
PRE - SERVICE
2
DURING SERVICE
3
POST- SERVICE
source: http://experiencematters.wordpress.com/2009/03/03/legos-building-block-for-good-experiences/
29. Storyboards
My Personal Hero:
http://www.youtube.com/watch?v=1VMi6PFOFUk
Save the food:
http://www.youtube.com/watch?v=EyuRxkz0SpE
source: Timo Halko
36. Check out:
Innovation techniques from Stanford design school
(toolkit)
http://www.dbootleg.org/
Six Steps to Persuasive Design with Dr. Eric Schaffer
(short video)
http://www.youtube.com/watch?v=Z1y-VcZ3JB8
MAYA HCD practice
(short video)
http://www.youtube.com/watch?v=EgEAAhEeDHY
Connecting
(20 min inspiring movie)
https://vimeo.com/52861634
image courtesy: http://www.tobecontinuedshow.com/