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G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY

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Fare innovazione partendo dai bisogni dell'uomo, un'innovazione sostenibile sia dal punto di vista ambientale che economico, l'intervento di Gianfranco Zaccai al PISA INNOVATION DAY

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G. Zaccai - Human Centered Design Innovation Process - INNOVATION DAY

  1. 1. CONTINUUM Human Centered Design Innovation Process
  2. 2. © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY & CONFIDENTIAL CONTINUUM """ !
  3. 3. Continuum Innovazione con l’essere umano al centro
  4. 4. PPeople Tech. Value CONTINUUM
  5. 5. 1989 La “lezione storica” di Continuum:
  6. 6. © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL Nel 1988 Nike lancia la Air Jordan……. Fase “0”: Scoprire
  7. 7. © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL ! $ %
  8. 8. © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL Sviluppo veloce Nel 1989 Reebok presenta la Pump!
  9. 9. Progetto “segreto” di Nike 8 anni di investimenti © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL
  10. 10. © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL Progetto “segreto” di Nike Risultato:
  11. 11. Le 3 domande fondamentali: Chi? Cosa? Come?
  12. 12. © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL Pianeta Psicologia Fisiologia Fisica Profitto
  13. 13. # # Back-Casting (
  14. 14. # ! : vedere e creare il futuro
  15. 15. !
  16. 16. Chi?
  17. 17. Cosa?
  18. 18. Come?
  19. 19. Decoding Good Drivers
  20. 20. The ultimate driving machine BMW / Driving the Information Superhighway * BMW Website 2001
  21. 21. Risultati
  22. 22. © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL .1:$ +. 1/.0. .,$ $+(,(- 0+.
  23. 23. 3$11. 3- -3.4. //0.(. ++ /3+(8( /3+(0$ ,$+(. .- ,$-. % 2( $ 3- 13$11. 12.0(. /$0 (+ /0.#322.0$
  24. 24. Lo sviluppo “Human Centered” e veloce
  25. 25. L’esperienza ideale per lui?
  26. 26. 4(+3//. 0 /(#. $ 9
  27. 27. 0., (-1('2 2. /0..% .% .-$/2 #$4$+./,$-2 //0.4 +
  28. 28. $7 (+$12.-$1
  29. 29. - (#$ (1 !.0- $1mm seed funding $11mm funding .-2(-33, /0.)$2 12 021 .0$ $'-.+.7 #$4 12 021 3,/ $4 12 021 $22mm funding $35.5mm funding
  30. 30. * +$ 0 -$ 0.#32(.- % (+(2($1$'-.+.7 0.#32 $4 Human Centered Innovation: Raccolta fondi + sviluppo veloce = FDA + NASDAQ $50mm funding Production starts 31(-$11 $$* $1(- 6$++$-$ 5 0# +/' /0.2.27/$1 #$+(4$0$# 0.#32(.- 0 ,/ 3/ 13//.02 3 ANNI dal concetto fino all’approvazione del FDA + $ 150,000,000 di fondi raccolti IPO a NASDAQ Valutazione attuale: ~1.500.000.000 Euro
  31. 31. Servizio
  32. 32. Building the Customer Centric Bank 1. Banking is made available everywhere 2. Consistent, simple customer experience 3. Comprehensive, real time knowledge management 4. Customized solutions based on deep customer understanding 5. Connected to social networks Transformed internet, processes, knowledge management, product offers, staff roles, and branch design to reflect the new reality
  33. 33. © 2012 CONTINUUM INNOVATION / ALL MATERIALS PROPIETARY CONFIDENTIAL U=P5 + Human Centered Design + Ecosistema Innovazione Trasformazione di Sistema

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