Copyright Jostens

1. MODULE 19: DESIGN 3

2. Photo blocks become content modules.
Modular design fosters a team approach.
Newspapers pioneered the modular approach.
From traditional to maximized, modular design
approaches offer flexibility.

3. TRADITIONAL APPROACH | Features mainly traditional photo, story and caption modules.

4. EXPANDED APPROACH | Features a more traditional look while incorporating several content modules.

5. MAXIMIZED APPROACH | The ultimate verbal and visual display; all modules present verbal and visual
content.

6. Modular designs are built using a three-layer
approach.
Basic design strategies and rules apply to
modules and spreads.

7. BASE LAYER | A framework of vertical columns and horizontal guides featuring standard spacing.

8. MODULAR LAYER | Modules are placed on the base layer following the columns/grids and using different levels of
spacing.

9. CONTENT LAYER | Spaces on the modular layer are now filled with dynamic, custom-built content modules.

10. Subtle repetition is the key to visually unifying
content modules.
A headline visually and verbally unified the spread.
Story modules feature mini-headlines and photos.
Photo modules are enhanced by dominance and
eyelines.

11. VISUAL VARIETY | Rails of expanded spacing and a wide variety of photo shapes and sizes.

12. SPLIT PERSONALITY | Modular design used for packing content modules and effectively dividing the spread into two
topics.

13. MODULE 19: DESIGN 3