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No Wallflowers at HCC: Engaging Students through Social Networking. Presented at Houston Community College Instructional Day by Dr. Lesli Rowell and Mrs. Lisa Parkinson

No Wallflowers at HCC: Engaging Students through Social Networking. Presented at Houston Community College Instructional Day by Dr. Lesli Rowell and Mrs. Lisa Parkinson

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    Facebookfor instructional Facebookfor instructional Presentation Transcript

    • Lesli Rowell, PhD, LPC Counseling Department Chair [email_address] 713-718-5278 Tiffany Bunch Student Services Associate [email_address] 713-718-5449 HCC Distance Education on acebook
    • “ Social” in today’s generation…
    • What is Facebook?
      • Facebook is a social networking website and marketing tool that fosters engagement with students.
      • Social Networking in Plain English: http://www.youtube.com/watch?v=6a_KF7TYKVc
      • A Facebook Fan Page allows students to follow businesses and connect in a way that they can’t through a website.
        • Announcements
        • Pictures
        • Links
        • Discussions
        • Events
    • History of Facebook
      • Launched in 2004 by Harvard student, Mark Zuckerberg
      • Was originally offered to only Harvard students
      • Eventually opened to all universities in US and Canada
      • In 2006 it became available to anyone over age 13
      • Compete.com ranked Facebook “the most used social network by worldwide monthly active users” in 2009.
    • Facebook statistics
      • More than 500 million active users
      • 145% growth from 2009-2010
      • 50% of active users log in every day
      • 85% of college students use Facebook
      • More than 1.5 million local businesses have Fan Pages
      • Average user becomes a fan of 4 pages per month
    • Why is DE on Facebook?
      • Social tools like FB are preferred by students and more widely used than email.
      • Research shows that the more students engage in social networks, the more likely they are to learn.
      • We want online learners to feel a sense of community.
      • Facebook will help students know who we are and see who they talk to regularly.
      • Every HCC college has a FB page.
    • CCSSE 2009 Survey Results
      • CCSSE – The Community College Survey of Student Engagement
      • “ Student engagement, or the amount of time and energy that students invest in meaningful educational practices, is the underlying foundation for CCSSE’s queries” (2009).
      • Survey results found that 52% of students use social networking multiple times a day.
        • The impact found was more connectedness
    • Facebook Features
      • Remind students of deadlines
        • Ex. Last day to drop a RT course is November 18 th .
      • Promote events and student services throughout campus
        • Ex. International Student Orientation Friday, August 13 th from 10am-1:30pm at 3100 Main.
      • Provide information about DE
        • Ex. “Get to know Dr. Levey” – give brief bio
      • Provide updates when experiencing technical problems or possible emergencies
        • Ex. Notify students when Blackboard is down
    • www.facebook.com/HCCDistanceEd
    • Facebook Analytics or “Insights”
      • Insights show trends in:
        • Number of users and their demographics
        • Participation and page views
        • Admin creation of content
      http://www.facebook.com/#!/insights/?sk=po_302556079515
    • DE Successes on Facebook
      • Since established in March 2010, we now have 207 fans
      • 40 monthly active users
      • Average of 2 “likes” per day
      • External referrers:
        • 1 from Blackboard
        • 2 from DE homepage: de.hccs.edu
      • Expected to grow significantly after more purposeful marketing steps
        • Faculty puts it into their BB class
        • Student services and other colleges post
    • Other Types of Social Media
      • Friendster (2002) – similar to Facebook
      • MySpace (2003) – share music, photos, messages
      • BEBO (2003) – “Blog Early, Blog Often”
      • YouTube (2005) – video sharing website
      • Twitter (2006) – “real time” updates in 140 characters
      • Foursquare (2009) - aims to encourage people to explore their neighborhoods and then reward people for doing so
      • LinkedIn (2010) – mainly used for professional networking
      • Instant messaging – AIM, Gmail chat, FB chat
    • Instructional Faculty’s Role
      • Become a fan, if you haven’t already
      • Post the link, www.facebook.com/HCCDistanceEd , in your Blackboard class
      • Participate:
        • “ Like” something
        • Make a comment
        • Post an interesting link
      • Once a fan, be respectful of social purpose of FB
      • Social Networking in Real Life: http://www.youtube.com/watch?v=MRsRLZiyH20
    • References
      • History of Facebook- http://en.wikipedia.org/wiki/Facebook
      • Facebook Statistics – http://www.facebook.com/press/info.php?statistics
      • Why is DE on Facebook? - http://www.usatoday.com/news/education/2009-11-16-ccsse16_ST_N.htm
      • CCSSE Spring 2009 Survey Results (Sept. 2009) – Published by HCC Office of Institutional Research
      • Other Types of Social Media- http://en.wikipedia.org/wiki/Social_network_service