Facebookfor instructional

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No Wallflowers at HCC: Engaging Students through Social Networking. Presented at Houston Community College Instructional Day by Dr. Lesli Rowell and Mrs. Lisa Parkinson

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Facebookfor instructional

  1. 1. Lesli Rowell, PhD, LPC Counseling Department Chair [email_address] 713-718-5278 Tiffany Bunch Student Services Associate [email_address] 713-718-5449 HCC Distance Education on acebook
  2. 2. “ Social” in today’s generation…
  3. 3. What is Facebook? <ul><li>Facebook is a social networking website and marketing tool that fosters engagement with students. </li></ul><ul><li>Social Networking in Plain English: http://www.youtube.com/watch?v=6a_KF7TYKVc </li></ul><ul><li>A Facebook Fan Page allows students to follow businesses and connect in a way that they can’t through a website. </li></ul><ul><ul><li>Announcements </li></ul></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Events </li></ul></ul>
  4. 4. History of Facebook <ul><li>Launched in 2004 by Harvard student, Mark Zuckerberg </li></ul><ul><li>Was originally offered to only Harvard students </li></ul><ul><li>Eventually opened to all universities in US and Canada </li></ul><ul><li>In 2006 it became available to anyone over age 13 </li></ul><ul><li>Compete.com ranked Facebook “the most used social network by worldwide monthly active users” in 2009. </li></ul>
  5. 5. Facebook statistics <ul><li>More than 500 million active users </li></ul><ul><li>145% growth from 2009-2010 </li></ul><ul><li>50% of active users log in every day </li></ul><ul><li>85% of college students use Facebook </li></ul><ul><li>More than 1.5 million local businesses have Fan Pages </li></ul><ul><li>Average user becomes a fan of 4 pages per month </li></ul>
  6. 6. Why is DE on Facebook? <ul><li>Social tools like FB are preferred by students and more widely used than email. </li></ul><ul><li>Research shows that the more students engage in social networks, the more likely they are to learn. </li></ul><ul><li>We want online learners to feel a sense of community. </li></ul><ul><li>Facebook will help students know who we are and see who they talk to regularly. </li></ul><ul><li>Every HCC college has a FB page. </li></ul>
  7. 7. CCSSE 2009 Survey Results <ul><li>CCSSE – The Community College Survey of Student Engagement </li></ul><ul><li>“ Student engagement, or the amount of time and energy that students invest in meaningful educational practices, is the underlying foundation for CCSSE’s queries” (2009). </li></ul><ul><li>Survey results found that 52% of students use social networking multiple times a day. </li></ul><ul><ul><li>The impact found was more connectedness </li></ul></ul>
  8. 8. Facebook Features <ul><li>Remind students of deadlines </li></ul><ul><ul><li>Ex. Last day to drop a RT course is November 18 th . </li></ul></ul><ul><li>Promote events and student services throughout campus </li></ul><ul><ul><li>Ex. International Student Orientation Friday, August 13 th from 10am-1:30pm at 3100 Main. </li></ul></ul><ul><li>Provide information about DE </li></ul><ul><ul><li>Ex. “Get to know Dr. Levey” – give brief bio </li></ul></ul><ul><li>Provide updates when experiencing technical problems or possible emergencies </li></ul><ul><ul><li>Ex. Notify students when Blackboard is down </li></ul></ul>
  9. 9. www.facebook.com/HCCDistanceEd
  10. 10. Facebook Analytics or “Insights” <ul><li>Insights show trends in: </li></ul><ul><ul><li>Number of users and their demographics </li></ul></ul><ul><ul><li>Participation and page views </li></ul></ul><ul><ul><li>Admin creation of content </li></ul></ul>http://www.facebook.com/#!/insights/?sk=po_302556079515
  11. 11. DE Successes on Facebook <ul><li>Since established in March 2010, we now have 207 fans </li></ul><ul><li>40 monthly active users </li></ul><ul><li>Average of 2 “likes” per day </li></ul><ul><li>External referrers: </li></ul><ul><ul><li>1 from Blackboard </li></ul></ul><ul><ul><li>2 from DE homepage: de.hccs.edu </li></ul></ul><ul><li>Expected to grow significantly after more purposeful marketing steps </li></ul><ul><ul><li>Faculty puts it into their BB class </li></ul></ul><ul><ul><li>Student services and other colleges post </li></ul></ul>
  12. 12. Other Types of Social Media <ul><li>Friendster (2002) – similar to Facebook </li></ul><ul><li>MySpace (2003) – share music, photos, messages </li></ul><ul><li>BEBO (2003) – “Blog Early, Blog Often” </li></ul><ul><li>YouTube (2005) – video sharing website </li></ul><ul><li>Twitter (2006) – “real time” updates in 140 characters </li></ul><ul><li>Foursquare (2009) - aims to encourage people to explore their neighborhoods and then reward people for doing so </li></ul><ul><li>LinkedIn (2010) – mainly used for professional networking </li></ul><ul><li>Instant messaging – AIM, Gmail chat, FB chat </li></ul>
  13. 13. Instructional Faculty’s Role <ul><li>Become a fan, if you haven’t already </li></ul><ul><li>Post the link, www.facebook.com/HCCDistanceEd , in your Blackboard class </li></ul><ul><li>Participate: </li></ul><ul><ul><li>“ Like” something </li></ul></ul><ul><ul><li>Make a comment </li></ul></ul><ul><ul><li>Post an interesting link </li></ul></ul><ul><li>Once a fan, be respectful of social purpose of FB </li></ul><ul><li>Social Networking in Real Life: http://www.youtube.com/watch?v=MRsRLZiyH20 </li></ul>
  14. 14. References <ul><li>History of Facebook- http://en.wikipedia.org/wiki/Facebook </li></ul><ul><li>Facebook Statistics – http://www.facebook.com/press/info.php?statistics </li></ul><ul><li>Why is DE on Facebook? - http://www.usatoday.com/news/education/2009-11-16-ccsse16_ST_N.htm </li></ul><ul><li>CCSSE Spring 2009 Survey Results (Sept. 2009) – Published by HCC Office of Institutional Research </li></ul><ul><li>Other Types of Social Media- http://en.wikipedia.org/wiki/Social_network_service </li></ul>

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