Social Media andLearningLearn@Work Week – Sept 20, 2012Stella LeeBlended Learning Leader, Global Learning TeamGolder Assoc...
Today’s outline• Social Media Trends and Usage• Implications for Learning• Foster a Dynamic Social Learning Space•Q & A
What is Social Media?Photo credit: http://i1064.photobucket.com/albums/u371/elizabethcornelius18/1207-social-media.gif
Wikipedia’s definition•   Social media includes web-based and mobile    based technologies which are used to turn    commu...
Two ways of looking at it1.systems - e.g. Flickr,YouTube, del.icio.us2. technological approaches - e.g. collaborative filt...
Social Media Trends and UsagePhoto credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/c
Social media trends                     and usage• Canada has the world’s highest social networking penetration  - 49.3% o...
• In 2011, 50% of online Canadians visited a social media site at  least once a week• 35% visited every day• 18-34 years o...
source: comscore’s December 2011 report:http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social...
Implications for Learningphoto credit: http://www.flickr.com/photos/heycoach/1197947341/sizes/z/in/photostream/
• Formal learning - classes and online workshops and events, is the source of only 10% to 20% of what we learn at work   -...
Social media is               everywhere...• Marketing and communication• Organizational learning and development• Persona...
•v
A “DIY” model• A lot more amateurish effort (Shirky, 2008)• It is scattered all over, many overlapping effort• It is organ...
Foster a dynamic social learning spacePhoto credit: http://www.flickr.com/photos/aaronknox/5237937436/
From one-way broadcast
To two-way conversations        Photo credit: http://www.flickr.com/photos/rohitrath/4159943702/sizes/l/in/photostream
Many-to-many connection   Photo credit: http://www.flickr.com/photos/sjcockell/3251147920/sizes/m/in/photostream/
SharingPhoto credit: http://www.flickr.com/photos/shareconference/5422273956/sizes/o/in/photostream/
CollaboratingPhoto credit: http://www.flickr.com/photos/opensourceway/5161094139/sizes/o/in/photostream/
Co-creatingPhoto credit: http://www.flickr.com/photos/the-g-uk/3709881283/sizes/o/in/photostream/
From then to nowThen                       NowFormal Learning Space      Informal Learning SpaceMass Learning             ...
Social learning is            evolving fast• Not sure of the tools to use• Social platform new and changing every day• How...
Yammer - private social network
Jam - social learning
Golderpedia
It’s no longer all about how much you know...                       It’s about how well you can learn.Photo credit: http:/...
Start learning…• A new framework for supporting learning and performance in the social workplace• Internet Time Alliance B...
Questions? Comments? Ideas?photo credit: http://www.flickr.com/photos/wfiupublicradio/5600608701/
Thank you!• Email: stella_lee@golder.com Twitter: @stellal• Slideshare: http://www.slideshare.net/StellaLee7/• Academia: h...
Social Media and Learning
Social Media and Learning
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Social Media and Learning

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Social Media and Learning

  1. 1. Social Media andLearningLearn@Work Week – Sept 20, 2012Stella LeeBlended Learning Leader, Global Learning TeamGolder Associates, Inc., CanadaiCore Researcher, SCIS, Athabasca UniversityPhoto credit: http://www.flickr.com/photos/adoyle/6953976455/
  2. 2. Today’s outline• Social Media Trends and Usage• Implications for Learning• Foster a Dynamic Social Learning Space•Q & A
  3. 3. What is Social Media?Photo credit: http://i1064.photobucket.com/albums/u371/elizabethcornelius18/1207-social-media.gif
  4. 4. Wikipedia’s definition• Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
  5. 5. Two ways of looking at it1.systems - e.g. Flickr,YouTube, del.icio.us2. technological approaches - e.g. collaborative filtering, recommender, shared tagging
  6. 6. Social Media Trends and UsagePhoto credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/c
  7. 7. Social media trends and usage• Canada has the world’s highest social networking penetration - 49.3% or over 17 million (2011)• 47% of Canadians use Twitter (18% of all Twitter accounts)• 58% have blogsSource: http://www.webfuel.ca/canada-social-media-statistics-2011/
  8. 8. • In 2011, 50% of online Canadians visited a social media site at least once a week• 35% visited every day• 18-34 years old heaviest users, over 50 years old are also heavy users (over 40%)• daily access to email declined 28%Source: http://www.webfuel.ca/canada-social-media-statistics-2011/
  9. 9. source: comscore’s December 2011 report:http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
  10. 10. Implications for Learningphoto credit: http://www.flickr.com/photos/heycoach/1197947341/sizes/z/in/photostream/
  11. 11. • Formal learning - classes and online workshops and events, is the source of only 10% to 20% of what we learn at work - Jay Cross
  12. 12. Social media is everywhere...• Marketing and communication• Organizational learning and development• Personal development• Research
  13. 13. •v
  14. 14. A “DIY” model• A lot more amateurish effort (Shirky, 2008)• It is scattered all over, many overlapping effort• It is organic/self-organizing• A sub-culture movement (not officially supported by institutions)
  15. 15. Foster a dynamic social learning spacePhoto credit: http://www.flickr.com/photos/aaronknox/5237937436/
  16. 16. From one-way broadcast
  17. 17. To two-way conversations Photo credit: http://www.flickr.com/photos/rohitrath/4159943702/sizes/l/in/photostream
  18. 18. Many-to-many connection Photo credit: http://www.flickr.com/photos/sjcockell/3251147920/sizes/m/in/photostream/
  19. 19. SharingPhoto credit: http://www.flickr.com/photos/shareconference/5422273956/sizes/o/in/photostream/
  20. 20. CollaboratingPhoto credit: http://www.flickr.com/photos/opensourceway/5161094139/sizes/o/in/photostream/
  21. 21. Co-creatingPhoto credit: http://www.flickr.com/photos/the-g-uk/3709881283/sizes/o/in/photostream/
  22. 22. From then to nowThen NowFormal Learning Space Informal Learning SpaceMass Learning Personalized LearningCompetitive CollaborativeRestricted & Constructed Creative & ExtendedInstruction Personal Author & InnovatorContent Knowledge & Understanding
  23. 23. Social learning is evolving fast• Not sure of the tools to use• Social platform new and changing every day• How to measure?• Netiquette
  24. 24. Yammer - private social network
  25. 25. Jam - social learning
  26. 26. Golderpedia
  27. 27. It’s no longer all about how much you know... It’s about how well you can learn.Photo credit: http://www.flickr.com/photos/56155476@N08/6660036695/sizes/l/in/photostream/
  28. 28. Start learning…• A new framework for supporting learning and performance in the social workplace• Internet Time Alliance Blog (with a social learning focus)• Why education needs social media• Social Learning Blog• 100+ examples of use of social media in learning
  29. 29. Questions? Comments? Ideas?photo credit: http://www.flickr.com/photos/wfiupublicradio/5600608701/
  30. 30. Thank you!• Email: stella_lee@golder.com Twitter: @stellal• Slideshare: http://www.slideshare.net/StellaLee7/• Academia: http://athabascau.academia.edu/StellaLee• LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32

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