1. AIESEC SJTU
Apply For
MarComm Awarding Materials
• CI Management
• Show Casing
AIESEC SJTU 15th Annual
Forum
• Show Casing - Annual Report

2. CI Management
• Performance Review
• Process Management
• Review Report
Ø Key Strategy Review
Ø Key Event Review

3. Performance Review

4. Process Management
• Online
Channel:
Renren,
Wechat,
Weibo,
SMS
• Offline
Channels:
AIESEC
Night,
Info,
扫楼
• Dura/on:
Prepara;on:
Jan
15th
–Feb
8th
Online
Promo;on:
Feb
9th
–Feb
23rd

5. Students’ Market Analyze
• Campus
• SJTU:
144
ECNU:
60
Others:
4
• Gender
• Boy:
110
Girl:
98
• Grade
• Year
One:
193
Year
Two:
11
• Above
Year
Three:
4
• Major(Basic
on
Offline
App
Situa8on;323)
• Science:209
Art
Language:22
• Business:57
Umich:35
(Base
on
App
Paper
Result)

6. Review Report
No.AIESEC
Night
Info
Par8cipators
• AIESEC
Night:
105
AIESEC
Info:
138
• AIESEC
Night
App:12
Info
Apps:
34
We
did
MR
during
wai;ng
for
interview
and
got
208
result
successfully,
Here
the
link:h]ps://podio.com/webforms/6113899/553313
Transfer
(Total:208)
• AIESEC
Night:21
Info:64
• Both:23
Neither:100
Other
data:
• First
Time
know
AIESEC
Renren:
40
WeChat:
4
QQ
Space:
1
Friends:
56
扫楼：
105
• Follow
Renren:
148
Weibo:
25
Wechat:
92
QQ
Space:
10
• OGX
Poten8al
Market
Decide:
92
Consider:105
No:
11

7. Key Strategy Review - Marketing Position
Ø Branding
Posi/on
in
SJTU
As
a
typical
science
and
engineering
school,
compared
with
the
tradi;onal
engineering
school,
however,
more
and
more
graduates
(including
liberal
arts)
more
focus
on
consul;ng,
marke;ng,
sales,
working
in
foreign
company,
such
as
working
for
the
ideal.
Combined
with
engineering
thinking
of
prac;cal
easy
to
let
them
hope
now
corporate
experience
has
a
direct
posi;ve
effect
on
employment
in
the
future.
As
autumn
CI
of
the
sweep
floor
did
not
Target
to
most
of
the
faculty,
the
goal
is
to
all
departments
freshman
to
guarantee
coverage,
brand
publicity,
raising
awareness.
Target
customers
can
be
summarized
as:
social,
interna;onaliza;on,
self-­‐mo;vated,
elite
consciousness.

8. Key Strategy Review - Channel Utilization
Ø Online
Channel
Focus
1.The
introduc;on
of
exposure
frequency
and
clear
enough
2.To
par;cipate
in
offline
ac;vi;es,
to
encourage
myself
Ø Offline
Channel
Focus
Experience
AIESEC
culture
atmosphere

9. Key Event Review - Online Promotion
Ø Goal
• Apply
for
TMP
Program;
• A]ract
them
take
part
in
our
offline
EwA;
Ø What’s
the
goal
and
reality
gap
and
why
we
had
a
gap
• People
Fators
Ø OC
Team:
The
quality
of
blogs
Ø LC
Member:
Not
enough
forward
or
comments
towards
online
promo;on
materials
• Environment
factors:
Ø Time:
Promo;on
is
in
winter
break
and
it’s
already
the
second
semester

10. Key Event Review – Offline Event
扫 楼
Ø Why
do
we
need
to
host
this
CI
event
Introduce
AIESEC
in
a
more
effec;ve
way
Ø What’s
our
goal
of
it
More
offline
applica;ons
and
more
people
engaged
in
EwA
Ø Result
SJTU:
260
ECNU:
63
Total:
313
AIESEC
Night
Ø Why
do
we
need
to
host
this
CI
event
Involve
more
people
in
experiencing
the
AIESEC
culture
Ø What’s
our
goal
of
it
Be]er
campus
rela;onship
and
more
people
interested
in
AIESEC
Ø Result
App:
12
Par;cipator:
105
(44
Par;cipators
come
for
1st
round
interview)
Info
Session
Ø Why
do
we
need
to
host
this
CI
event
Officially
introduce
AIESEC.
Ø What’s
our
goal
of
it
Students
know
what
AIESEC
is
and
how
to
apply
Ø Result
App:
34
Par;cipator:
138(87
Par;cipators
come
for
1st
round
interview)

11. Key Event Review - Online Promotion
Ø Goal
• Apply
for
TMP
Program;
• A]ract
them
take
part
in
our
offline
EwA;
Ø What’s
the
goal
and
reality
gap
and
why
we
had
a
gap
• People
Fators
Ø OC
Team:
The
quality
of
blogs
Ø LC
Member:
Not
enough
forward
or
comments
towards
online
promo;on
materials
• Environment
factors:
Ø Time:
Promo;on
is
in
winter
break
and
it’s
already
the
second
semester

12. Show Casing- Online Promotion
（Synergy with TM）
面试攻略贴－AIESEC全球胜任力模型解析
We
post
some
/ps
for
interview
informa/on
to
support
our
member
delegates
to
prepare,
and
at
the
same
/me
show
another
side
of
AIESEC
to
them

14. AIESEC SJTU 15th Annual Forum
Descrip/on:
During
the
past
15
years,
we
have
more
than
2000
alumnus,
create
more
than
660
global
experiences
for
local
teens.
We
do
know
the
importance
of
Alumni,
not
only
they
can
have
great
contribu;on
to
our
en;ty
development,
and
we
appreciate
their
contribu;ons
to
empower
this
LC
and
make
it
growing
be]er
and
be]er.
So
we
hold
this
gathering
to
welcome
them
back
home
and
hope
to
build
a
long
term
connec;on
from
LC
to
alumnus.
Strategy:
During
the
prepara;on,
we
already
collect
more
than
100
pictures
from
Alumnus
and
their
AIESEC
Stories
to
enrich
our
online
promo;on
materials,
to
impact
more
people.
At
the
same
;me,
the
story
did
win
the
great
agreement.
【AIESEC
SJTU
15周年影像】十五年，我们一起走过
Vedio: h]p://v.youku.com/v_show/id_XNzEyNDYyNTc2.html
【AIESEC
SJTU
十五周年记录】“一扇打开世界的窗户”
【AIESEC
SJTU
十五周年记录】”不积小流，无以成江海“
【AIESEC
SJTU
十五周年记录 ﹡520特辑】AIESEC里我的爱情故事
【AIESEC
SJTU
15th
Annual
Forum】十五年，重温与展望

15. AIESEC SJTU 15th Annual Forum
Clicking
of
the
15th
Annual
Forum
(May
12rd-­‐
26th)

16. 15th Annual Forum Impact on SNS platforms

17. AIESEC SJTU 15th Annual Forum
Clicking
of
the
15th
Annual
Forum
(May
12rd-­‐
26th)

18. Show Casing - Annual Report

19. ANNUAL REPORT
AIESEC SJTU
2013/2014

20. 2 | YOUR COMPANY
Words From AIESEC
SJTU Founder
“ AIESEC
”Dragon Alumni”
Alumni
“
…”
SJTU 1999-2000
LCP（Local Committee
President）
LC（Local
Committee）
IG（Internet Gateway）
organization
recruit
mission impossible
international conference
AIESEC
AIESEC
AIESEC
AIESEC “
” “ ”
”
YOUR COMPANY
1999-2000 AIESEC SJTU
AIESEC

21. ·
4 | YOUR COMPANY
2013-2014
YOUR COMPANY |
AIESEC
AIESEC
1998
15
100
300
AIESEC 1998
15
100
300
100

22. 6 | YOUR COMPANY
Our
Impact
AIESEC
AIESEC
AIESEC
590+
590+ Global
Volunteers
180+
180+ Coorperations with
local companies
2000+
2,000+ Alumnus
AIESEC
200+
200+ Global
Intership Programs
460+
460 + Exchange
Eperiences
YOUR COMP

23. YOUR COMPANY
Local
Cutural
Program
AIESEC “ExploreChina”
“ · ” i-Shanghai
“ · “
i-Shanghai Cultural Program
GREEN POWER NOW AIESEC
2008 15
GREEN POWER NOW
“ “ We Will Shine) AIESECf
AIESEC
YOUR COMPANY | 9
Term We Will Shine
We Will Shine
OC Organizing Committee Team
AIESEC Leadership Development
lead ICX TL Bambry
We Will Shine Team Christina Nancy Dyre
Nicolas OC Trainee
We Will Shine OC Team 20
Trainee 500
We Will
Shine impact
• AIESECSJTU 3,000
• We Will Shine
follow

24. 10 | YOUR COMPANY
Global
Volunteer
AIESEC
AIESEC
HIVI/AIDS
YOUR COMPANY | 11
Frutiful
Fruitiful
Fruitiful
AIESEC
Story of AIESEC Global Volunteer
Host Family
Host Family
Beyond a Distance

25. YOUR COMPANY | 13
Global Internship Program
AIESEC 20,000 113
AIESEC
Our Global Youth Talent
Partnership

26. Jenny Zhao VP Global Community Developement Program
Sasa Tao President
Edith Lu VP Talent Development
Joy Lee VP Global Community Developement Program
Iris Hong VP Global Internship Program
Alisa Zhao VP Finance
Lena Lau VP Marketing Communication
Fiona Zhang VP External Relations
Queen Yang VP Global Internship Program
14 | YOUR COMPANY
AIESEC
· AIESEC ECNU
·6
·7 8 We Will Shine Dare To Dream
· “ ”
·9 10 Human Library
·
· 80
·
YOUR COMPANY | 1
Blue Print

27. AIESEC
AIESEC SJTU