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AIESEC ANFA JANUARY LOCAL MEETING
LCM 2014
Applaude time
OC NLDS TEAM
BRAIN ON FIRE
CONFERENCE
YSE OPENNING
BETCOOP TEAM
Teach me if you can
team
OC Journey in
Casablanca
ANFA MAGAZINE TEAM
ARD LAUNCH
IGIP Phoenix
AIESEC ANFA
OPENNING
PLENNARY
Who ’s in that House ?
ER ?
F?
Igcdp?
Igip ?
IM&M ?
OGX ?
TM ?
OPENNING PLENARY
2011
Joined AIESEC
2012
OGX member
LCVP Applicatant twice
2013
OGCDP TL
Applicant CC twice
NST OGCDP applicant twice
IC GY...
Our contribution to the
world
Reality
• MA: 25 - 25 - 12 – 15

• RE : 31 – 56 – 11 – 14
Global Network
• Australia
• Tajikistan
• UK
• Colombia-Brazil
Facts
• Innovation
• Entrepreneurship
• Purpose
Our Shift
• Passion
• Energy
Thank you!
Customer relationship
management

LCM 2014
Cicy Zhang
Beijing International Studies University
AIESEC BISU, Mainland of China
AIESE ANFA IM&M CEEDer
About Me About

My AIESEC Journey

Study Translation & Interpreting in Beijing International Studies University
2012 Septe...
Cicy Zhang
AIESE ANFA IM&M CEEDer
AIESEC UIBE, Mainland of China
From

Customer To Promoter
Customer Relationship
Management
What is CRM?
CRM

CUSTOMER RELATIONSHIP MANAGEMENT

37
CRM is...(WIKIPEDIA)
A model for managing a company’s interactions with current
and future customers. It involves using te...
CRM is...(myaiesec.net)

A set of business processes enabling organizations to have
more consistent and profitable interac...
CRM is...(My Definition)
Anything that makes your customers or potential customers

happier with your products or survices...
Why Do We Care
CRM

About CRM?

CUSTOMER RELATIONSHIP MANAGEMENT

41
CUSTOMER FLOW

ATTRACT
STRANGER

CONVERT

CLOSE

DELIGHT

SHOWCASE

VISITOR

LEAD

CUSTOMER

PROMOTER

It costs more to ac...
NPS
HOW LIKELY IS IT THAT YOU WOULD RECOMMEND AIESEC TO YOUR
FAMILY AND FRIENDS?

The best way to do marketing is to let
y...
CRM makes us sustainable

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Good Cases From
CRM

MoC

CUSTOMER RELATIONSHIP MANAGEMENT

45
EP Leader
Program
2/4/2014
“

Hosted by AIESEC Mainland of China,
Encourage EPs to turn ideas into reality.
While working on projects,
They do social...
Opportunity of Facilitation in XPS
Free Exchange Accounts

Social Media Showcasing
(Newspaper, Internet)
2/4/2014

CUSTOME...
Career Forum

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Career Forum

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Online
Platform

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
What about
CRM

AIESEC ANFA ?

CUSTOMER RELATIONSHIP MANAGEMENT

53
WHO IS OUR CUSTOMER

EP
Trainee
Member
Alumni
Partner
Buddy
……
2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
TEAM TIME

WHO is your customer?
HOW is your relationship?
WHAT service can you provide?

2/4/2014

CUSTOMER RELATIONSHIP ...
TM: Members&Alumni
LC Culture
Customized Talent Development
Life-long Connection
• Opportunity sharing
• Newsletter

2/4/2...
OGX: Our EPs
Raise——Expectation Setting
Match——Service
Realize——Feedback
Return——Involve in LC events

2/4/2014

CUSTOMER ...
ICX: Trainee Experience
Pre-exchange service (Matching efficiency, VISA survice...)
Project quality (Diversity, Team exper...
ER: Company
Professional Process
Branding Sense
National Database

2/4/2014

CUSTOMER RELATIONSHIP MANAGEMENT
Every Customer Matters.

CUSTOMER RELATIONSHIP MANAGEMENT
YOUTH LEADERSHIP
Q&A
CRM

=)

CUSTOMER RELATIONSHIP MANAGEMENT

61
Thanks!
Overcoming our
challenges
Did you know ?
DID YOU KNOW?
Co-delivery program within AIESEC 2015 vision
Co-Delivery program
Increasing quantity and quality of
effective realization for the GCDP
Exchange program
What is Co-Delivery?
Why Co-Delivery?
Many reasons:
• Growth in GCDP realizations between LC ANFA and LC
Partners (Hosting/Sending Entities).
•...
How does it work?
Responsibilities of Hosting entity
(iGCDP)

Responsibilities of Sending entity
(oGCDP)

Defining project...
What will I gain from it?
Increased EP satisfaction

Inreased TN satisfaction

EP's are getting matched directly or semidi...
Any Question?
Thanks for listening 
My leadership story
I Joined

IM²department
ACTIVTY = 0
WARNING EMAIL
2nd WARNING EMAIL
Become Active
Opportunities…
Coordinator IGCDP - IM²
TL QUALTY
& EXPERTISE

IM² department
BROUGHT TO YOU BY:
CLOSING PLENNARY
Week 5 - Opportunities &
social agenda
Leadership
opportunities
OC local conference
launch
Reallocation for iGIP &
TM
Local compendium
board of reflexion
Social agenda
HANG OUT & More

The committee talks
Every Tuesday 4th February– starting 6:30PM
SUGGAR HILLS COFFEE
Catch up week end
Saturday 8th of February – Afternoon /evenning

Scéance dial 7!

The Sushi Dinner

Movie watching / Walk...
#AIESECTOPICS
LCM 2014
PICTURE TIMMMMMEE

Thank you.

December local meeting
AIESEC ANFA LCM #3
AIESEC ANFA LCM #3
AIESEC ANFA LCM #3
AIESEC ANFA LCM #3
AIESEC ANFA LCM #3
AIESEC ANFA LCM #3
AIESEC ANFA LCM #3
AIESEC ANFA LCM #3
AIESEC ANFA LCM #3
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AIESEC ANFA LCM #3

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AIESEC ANFA LCM #3

  1. 1. AIESEC ANFA JANUARY LOCAL MEETING
  2. 2. LCM 2014
  3. 3. Applaude time
  4. 4. OC NLDS TEAM
  5. 5. BRAIN ON FIRE CONFERENCE
  6. 6. YSE OPENNING
  7. 7. BETCOOP TEAM
  8. 8. Teach me if you can team
  9. 9. OC Journey in Casablanca
  10. 10. ANFA MAGAZINE TEAM
  11. 11. ARD LAUNCH
  12. 12. IGIP Phoenix
  13. 13. AIESEC ANFA
  14. 14. OPENNING PLENNARY
  15. 15. Who ’s in that House ?
  16. 16. ER ?
  17. 17. F?
  18. 18. Igcdp?
  19. 19. Igip ?
  20. 20. IM&M ?
  21. 21. OGX ?
  22. 22. TM ?
  23. 23. OPENNING PLENARY
  24. 24. 2011 Joined AIESEC 2012 OGX member LCVP Applicatant twice 2013 OGCDP TL Applicant CC twice NST OGCDP applicant twice IC GYV delegates LCVP applicant twice 2014 CEED in AIESEC ANFA About myself
  25. 25. Our contribution to the world
  26. 26. Reality • MA: 25 - 25 - 12 – 15 • RE : 31 – 56 – 11 – 14
  27. 27. Global Network • Australia • Tajikistan • UK • Colombia-Brazil
  28. 28. Facts • Innovation • Entrepreneurship • Purpose
  29. 29. Our Shift • Passion • Energy
  30. 30. Thank you!
  31. 31. Customer relationship management LCM 2014
  32. 32. Cicy Zhang Beijing International Studies University AIESEC BISU, Mainland of China AIESE ANFA IM&M CEEDer
  33. 33. About Me About My AIESEC Journey Study Translation & Interpreting in Beijing International Studies University 2012 September November 2013 January Join AIESEC Run for VP TM VP MarComm IM NST PHOTO 2013 July August 2013 November 2014 January February Exchange in Egypt International Congress Run for LCP CEED in AIESEC ANFA OCP of a National Conf. CUSTOMER RELATIONSHIP MANAGEMENT
  34. 34. Cicy Zhang AIESE ANFA IM&M CEEDer AIESEC UIBE, Mainland of China
  35. 35. From Customer To Promoter Customer Relationship Management
  36. 36. What is CRM? CRM CUSTOMER RELATIONSHIP MANAGEMENT 37
  37. 37. CRM is...(WIKIPEDIA) A model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  38. 38. CRM is...(myaiesec.net) A set of business processes enabling organizations to have more consistent and profitable interactions with it’s stakeholders. 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  39. 39. CRM is...(My Definition) Anything that makes your customers or potential customers happier with your products or survices and in return benefits your business. Anything makes he/she happy then benefits you. 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  40. 40. Why Do We Care CRM About CRM? CUSTOMER RELATIONSHIP MANAGEMENT 41
  41. 41. CUSTOMER FLOW ATTRACT STRANGER CONVERT CLOSE DELIGHT SHOWCASE VISITOR LEAD CUSTOMER PROMOTER It costs more to acquire a new customer than to retain a current one. 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  42. 42. NPS HOW LIKELY IS IT THAT YOU WOULD RECOMMEND AIESEC TO YOUR FAMILY AND FRIENDS? The best way to do marketing is to let your customer become your promoter. CUSTOMER RELATIONSHIP MANAGEMENT
  43. 43. CRM makes us sustainable 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  44. 44. Good Cases From CRM MoC CUSTOMER RELATIONSHIP MANAGEMENT 45
  45. 45. EP Leader Program 2/4/2014
  46. 46. “ Hosted by AIESEC Mainland of China, Encourage EPs to turn ideas into reality. While working on projects, They do social survey and cross-cultural communication, In order to create their own positive impact on society. 2/4/2014
  47. 47. Opportunity of Facilitation in XPS Free Exchange Accounts Social Media Showcasing (Newspaper, Internet) 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  48. 48. Career Forum 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  49. 49. Career Forum 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  50. 50. Online Platform 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  51. 51. 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  52. 52. What about CRM AIESEC ANFA ? CUSTOMER RELATIONSHIP MANAGEMENT 53
  53. 53. WHO IS OUR CUSTOMER EP Trainee Member Alumni Partner Buddy …… 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  54. 54. TEAM TIME WHO is your customer? HOW is your relationship? WHAT service can you provide? 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  55. 55. TM: Members&Alumni LC Culture Customized Talent Development Life-long Connection • Opportunity sharing • Newsletter 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  56. 56. OGX: Our EPs Raise——Expectation Setting Match——Service Realize——Feedback Return——Involve in LC events 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  57. 57. ICX: Trainee Experience Pre-exchange service (Matching efficiency, VISA survice...) Project quality (Diversity, Team experience...) Crisis management Follow-up survice (Certificate...) 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  58. 58. ER: Company Professional Process Branding Sense National Database 2/4/2014 CUSTOMER RELATIONSHIP MANAGEMENT
  59. 59. Every Customer Matters. CUSTOMER RELATIONSHIP MANAGEMENT YOUTH LEADERSHIP
  60. 60. Q&A CRM =) CUSTOMER RELATIONSHIP MANAGEMENT 61
  61. 61. Thanks!
  62. 62. Overcoming our challenges
  63. 63. Did you know ?
  64. 64. DID YOU KNOW? Co-delivery program within AIESEC 2015 vision
  65. 65. Co-Delivery program Increasing quantity and quality of effective realization for the GCDP Exchange program
  66. 66. What is Co-Delivery?
  67. 67. Why Co-Delivery? Many reasons: • Growth in GCDP realizations between LC ANFA and LC Partners (Hosting/Sending Entities). • Reduce the matching time of GCDP EPs/TNs. • Increase the matching / realization rate of GCDP EPs/TNs.
  68. 68. How does it work? Responsibilities of Hosting entity (iGCDP) Responsibilities of Sending entity (oGCDP) Defining projects and EP demand for them, information materiels about the project Accept the EP profile demanded and starting the promotion of the TNs (project) in the schools targeted. Final selection of EP’s EP recruitment and final selection + accelerate the raising process. Accelerate the matching process and provide the visa assistance if needed (IL). Assuring proper assistance for the visa procedure (AIESEC VISA) Assure the virtual integration (meet the other Eps, know the JD and the agenda…) Give a well preparation to the Eps (Outgoing Preparation Seminar) Assistance of the EP in the arrival and respect the clauses of the partnership in term of hosting and working. Checking if the project is going well after the arrival of the EP (hosting situation, respect of the JD) Assuring a good reintegration of the Eps to the LC.
  69. 69. What will I gain from it? Increased EP satisfaction Inreased TN satisfaction EP's are getting matched directly or semidirectly after selection on oGCDP side direct and qualitative promotion of TN among potential EP's resulting in reasonable number and quality of applicants oGCDP side is implementing some high standards of recruitment resulting in recruitment standards suggested by Poland selecting the right candidates as partnership countries Poland as partnership country is considering both sides participate in the EP preparation inputs from oGCDP recruitment in the final and induction process and assure it's high selection of EP's standards both partnership countries are co-managing the EP servicing process
  70. 70. Any Question?
  71. 71. Thanks for listening 
  72. 72. My leadership story
  73. 73. I Joined IM²department
  74. 74. ACTIVTY = 0 WARNING EMAIL 2nd WARNING EMAIL
  75. 75. Become Active
  76. 76. Opportunities…
  77. 77. Coordinator IGCDP - IM²
  78. 78. TL QUALTY & EXPERTISE IM² department BROUGHT TO YOU BY:
  79. 79. CLOSING PLENNARY
  80. 80. Week 5 - Opportunities & social agenda
  81. 81. Leadership opportunities
  82. 82. OC local conference launch
  83. 83. Reallocation for iGIP & TM
  84. 84. Local compendium board of reflexion
  85. 85. Social agenda
  86. 86. HANG OUT & More The committee talks Every Tuesday 4th February– starting 6:30PM SUGGAR HILLS COFFEE
  87. 87. Catch up week end Saturday 8th of February – Afternoon /evenning Scéance dial 7! The Sushi Dinner Movie watching / Walking on the cost / Dinner at fast food or coffee Dinner at a sushi restaurant , laughing, sharing and music appreciation OR ?
  88. 88. #AIESECTOPICS
  89. 89. LCM 2014
  90. 90. PICTURE TIMMMMMEE Thank you. December local meeting

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