First Nations Australia Writers' Workshop - Brisbane 2013

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Presentation delivered to the First Nations Australia Writers' Workshop in Brisbane at the State Library of Queensland, May 10, 2013

Presentation delivered to the First Nations Australia Writers' Workshop in Brisbane at the State Library of Queensland, May 10, 2013

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Transcript

  • 1. Blogging for BeginnersLeesa Watego10th May 2013
  • 2. YOU DO NOT NEED TO BLOG!
  • 3. IT’S NOT ABOUT TECHNOLOGY,IT’S ABOUT COMMUNICATION
  • 4. ONLY SHARE WHAT YOU’RECOMFORTABLE SHARING
  • 5. So what are you going to postabout? What are you going to say?
  • 6. marketingWhat will be the focus of your blog?
  • 7. marketingcreativity /experimentationWhat will be the focus of your blog?
  • 8. TIME TO CHOOSE A PLATFORM
  • 9. Cashed Up? Aim for a SELF-HOSTEDWORDPRESS site
  • 10. No bungoo? Start with Blogger
  • 11. To get started with Blogger you must have a Google account1) Sign in to Google2) Go to blogger.com3) Follow the prompts to create a new blog
  • 12. To get started with Blogger you must have a Google account1) Select a CREATE A NEW BLOG2) Choose a title for your blog3) Look for a URL for your site4) CreateBlog!}they do not NEED to be the sameNote:1) You can change thetitle anytime, but youcan’t change the URLthough2) You can “redirect yourblog to your own domainand3) You can export yourblog to a self-hosted sitelater
  • 13. Site URL/DomainBlog titleMenu barPosts (reversechronological order)- Dated- Comments- Sharing ButtonsSidebar (usually static)- Categories- Link Lists- Advertisements- Links to your book-seller pages(can you a list format ora graphic)Taking your blog to thenext level- Create unique landingpages for you readers(eg. Welcome yourTwitter readers,Welcome yourAmazon readers etc)- Incorporate visualdesign elements thatreflect your brandpromisesAnatomy of a blogSocial buttons
  • 14. Your blog isyourhomebasefacebookTwitterYouTubeInstagramFourSquareFacebook Profile vs Facebook Page(Personal) (Professional)Source: Homebases and Outposts from ProBlogger
  • 15. Today, in an online environment, thereare three types of media -• Bought – paid advertising• Earned – jump out of a plane at the launch ofyour book and get on the 6 o’clock news• Owned – your media channel, the one thatyou create, manage and directYou don’t need to be a slave to your blog or your Facebook andTwitter streams … but… what can you be responsible for?
  • 16. The only way to learn and become proficientis practiceLearner ProficientFocus of yourpostsTechnology +ConnectionBuildblogging intoyour workscheduleFunctionalityof theplatform
  • 17. How to start• Baby steps1. Start a blog but don’t tell anyone until you’reready2. See what other people are doing - examples,Anita Heiss, Siv Parker3. Look at your brand / digital presence from youraudience’s point of view. Are you Google-able?What comes up when you’re Googled? Can youaudience interact with you?4. Ask for help
  • 18. Connect –Questions? Where to from here?@leesawatego, @deadlybloggers, @iscariotmediaJoin other deadly bloggers Do some training …