July 2009 presentation to clients of The Winnipeg Foundation Winnipeg, Manitoba by Laurie Cirivello

1. Web 2.0
New Tools for Community Good
Laurie Cirivello
Community Media Center
Grand Rapids, Michigan
laurie@grcmc.org

3. Buzz Words
Web 2.0:
Continually evolving Interactive and user-
controlled web environment facilitates
communication, collaboration and
interoperability.
Social Media:
A fusion of sociology and technology
transforming monologues into dialogues;
message delivery into conversation.
New Media:
Technologies that facilitate user-to-user
interactivity and interactivity between user
and information

4. People Are Talking-
Whether you are part of the
conversation...or not.

5. The Big Challenge for NPO's
Shifting from Message Delivery to Conversation

6. NPO and 2.0: An Overview
The 2.0 Website
The Socially Networked NPO
Planning Your Approach
A glimpse into the Future

7. The 2.0 Website
Heart of your Communications
1. Attractive 2. Functional
3. Dynamic 4. Interactive

8. Clean
Welcoming
Attractive: Elegant
Visual

9. Functional:
Searches and Site Map
Know Your Audience Needs
www.reentryhelp.org

10. Dynamic
Content is updated Frequently
Content connects with the visitor' needs
Interconnected with others
Who speaks for
the organization,
how, and
how often?
www.wyce.org

11. Engaging
useful, participatory and personal
Commenting Girl Talk - The Girl Scouts
Getting Answers When to Call the Doctor
Doing Business Stratford Festival
Call to Action Sierra Club
Soliciting content March of Dimes

12. Web 1.0

13. Children's Hospital 2009
www.devoschildrens.org

14. Soliciting Content
Structuring the
platform to achieve
balance
creating frameworks

15. When Soliciting Content
Think Collage...Not Masterpiece
Only a small percentage are
“original content creators”
But many are contributors

16. http://www.austinfoodbank.org/hunger-is-unacceptable/

17. Viral Collaboration
Eternal Moonwalk

18. Beyond the
Website:
The SOCIAL
NPO

22. Blogging
Chronological Platforms
Meijer Gardens Blogger, Word Press, Custom
Can have numerous voices
Community Media Center
“Feed-able”
Diana's Blog

24. Facebook
Step one: The Personal Page
My Personal Page
Fan Pages Rapids Growth on FB
General Public
Groups The Rapidian
Working site
Causes Causes
Fundraising/mobilizing

26. Links
JBZ Chimp Video
Channels
The Vatican Channel
Embedding
San Diego Visitors Bureau

28. More Multimedia
Organizing and Sharing
Audio Photo-sharing
On Demand – LIVE from Rothbury
Flickr
Streaming - WYCE Picasa

30. Explaining Twitter
24/7 Cocktail Party
Ultimate Focus Group
NOW!

31. Twitter Examples and tools:
Wealthy Theatre
WYCE Radio
Search Twitter
Co-Tweet

32. Raising Funds

33. However...
Any nonprofit who thinks they can simply
put a “donate now” button on their website
or simply create a "Causes" page on
Facebook and wait for the money to roll in,
doesn't understand online fundraising.
It's still all about building relationships,
telling your story, and taking potential
donors through the process of cultivation,
stewardship and solicitation.

36. www.search.twitter.com

37. The “RULE of Thirds”

39. Social Media Policy
Courtesy of Beth's Blog
Red Cross Guide

40. Looking down the road
The Mobile Future
Nearly 50 million mobile subscribers access
the Web via their devices each month.
Mobile usage of social networking sites grew 260%
during 2008 in the U.S.
There are 3.9M unique mobile internet users in
Canada
Mobile internet penetration increased from 16 percent in
Q4 2008 to 21.3 percent in Q1 2009

41. Mobilization: Problem or
Solution?

42. Choosing most useful “on-th-go” content

43. 2-D Barcodes: Any surface a multimedia info source

44. Places to Learn More
Tech Soup: www.techsoup.org
Beth Kanter- Beth's Blog: http://beth.typepad.com/
Plain English videos @ Common Craft:
www.commoncraft.com/
Thanks for being here!
Laurie Cirivello
laurie@grcmc.org
http://lcirivello.wordpress.com/