Social Computing Hvamim 2008

Social Networking theorie & praktijk My ASICS.nl case Lode Broekman HVA MIM Amsterdam, 12 september 2008

Indeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitie Social Networking ,[object Object]

Soorten sociale netwerken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Frank Janssen, Frankwatching

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trends en ontwikkelingen Nu: ‘Iedereen’ is ‘ Connected’

Facebook, MySpace & Flickr: Facts & figures ,[object Object],[object Object],Bron: ComScore, www.kullin.net ,[object Object]

Azië! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: i-Research

Marktleiders in Nederland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bron: Marc de Vries, COO Hyves ¹, o.a. FD mei,‘08 2

W3 model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Wie? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Online Identiteit - gebruikers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W1: Rollen Bron: René Jansen, Winkwaves

W1.2: Beheerder ,[object Object],[object Object],[object Object]

W1.3: Adverteerder: olifant of kameleon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

W2: Waarom? ,[object Object],[object Object],[object Object],[object Object],[object Object]

W2: Onderscheidend vermogen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],bron: Tom Coates, Erwin Blom ¹

W3: Wat wordt er gedeeld, met Wie en Hoe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Toekomst social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online communities: MyASICS.nl ,[object Object],[object Object],[object Object]

Yesterday: who is our customer? ,[object Object],[object Object],[object Object],[object Object],[object Object],Retailer Customer ASICS print Sales

Today: active approach to both retail and customers ,[object Object],[object Object],[object Object],[object Object],[object Object],Retailer Customer ASICS print Sales (e-)mail web

On site: Home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On site: Training schedules-1 ,[object Object],[object Object],[object Object],[object Object]

On site: Training schedules-2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

On site: Tools-1 ,[object Object],[object Object],[object Object]

On site: Tools-2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On site: Tools-3 ,[object Object],[object Object],[object Object],[object Object],[object Object]

On Site: Community-1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On Site: Community-2 ,[object Object],[object Object]

On site: Monetizing ,[object Object]

Off site activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off site activities: Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off site activities: Banners/Links ,[object Object],[object Object],[object Object],[object Object],[object Object]

Off site activities: Search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off site activities: Adverts ,[object Object],[object Object],[object Object],[object Object]

Off site activities: Articles ,[object Object]

NU ,[object Object],[object Object]

W3 model ,[object Object],[object Object],[object Object],Verdieping, discussie, links: Propaganda , www.propaganda-online.nl

Lode Broekman Graaf Florislaan 9 1399 VL Muiderberg M +31 (0)6 811 32 975 [email_address] www.broekmanmarketingadvies.nl Broekman Marketing Advies

Social Computing Hvamim 2008

Recommended

Recommended

More Related Content

Similar to Social Computing Hvamim 2008

Similar to Social Computing Hvamim 2008 (20)

More from Lode Broekman

More from Lode Broekman (16)

Social Computing Hvamim 2008