This document summarizes digital trends from 2016, including the rise of China tech symbolized by the ubiquitous WeChat loading screen. It discusses emerging technologies like VR and AR, new tech companies like DJI and Starship Technologies, and how established companies are transforming industries through digital innovation. Major trends include the growth of China's tech sector, new digital players entering industries, concepts like mobile payment in China, and how a messaging app like WeChat has expanded into many areas of digital life.

1. “The growth of China tech and of
a mighty start-up ecosystem”

2. Space and Lemon Innovation Lab’s yearly
digital trend studies sum up a view on digital
trends worldwide. Identifying trends and the
first manifestations of it.
2016
“Invisible Tsunami of Digital Transformation”

4. This image is seen billions of times a
day. What? Yes. It is the loading screen
of WeChat. A symbol of the rise of
China tech, few know about it.
Invisible and a tsunami.

6. Many new technologies and gadgets
Also a strong Apple

7. Apple at the pinnacle of power in 2016
With many product and service launches

8. VR, a fascinating new technology
Hololens vs. Oculus vs. Vive vs. Google Daydream

9. A new concept, AR
Hololens

10. Amazon into objects
“One room, one object”

11. Innovation in marketing
Absolut Vodka
Connected bottle

12. Humanoid
and
Pepper robot
| Humanoid test (in
Hotel near Nagano)
| Pepper robot at
Mizuho bank

14. Discovering new tech-driven actors

15. Drones are released by strong Chinese DJI for business
and Parrot for consumers

16. First robot on the street
Just Eat food delivery in UK / Starship tech

17. Data security secret giant becomes publicity
Palantir behind all secured transaction
| Palo Alto company
| 400m $ funded
| 10b $ valuation

19. Invisible in Europe and US,
but mighty

20. Alibaba in all internet categories
$255 billion valuation

21. Mobile payment rises in China
Pay with WeChat or AliPay

22. Transferwise unicorn transforms money transfer

23. BlaBlaCar unicorn transforms ride sharing

25. Digital store, pick-up, delivery
Starbucks

26. Virtual goods made physical
Amazon
| AWS pop-up store, here store at Purdue University, 400 stores (first in Seattle)

27. Japan e-commerce leader Rakuten opens cafés

28. Digital-only store
Argos in London

29. Zendesk #1 in a niche
Call-centre cloud software

30. Tableau #1 in dashboards

32. WeChat into everything
- Community: chat, audio, video, groups
- Commerce: food delivery, taxi, ticketing
- WeChat Enterprise (like Slack)
- Payment (WeChat Pay) and credit
- Mobile Gaming (Supercell acquisition)
- WeChat Out – mobile service

33. 1 Invisible technology wave
2 New tech players
3 Actors shaking up industries
4 Ground-breaking concepts

34. “The growth of China tech and
of the start-up ecosystem”

35. Yearly digital trend studies
- keynotes, workshops, monthly video subscription
Space and Lemon GmbH, 10 scouters, 12 months ahead, AI focus
spaceandlemon.com
Weekly digital news: search spaceandlemon bot on Messenger