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20101021 ppt flanders dc creativity forum

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How to dive in the mobile internet ocean :
- what does 'mobile' mean right now
- what makes mobile internet different
- what does that mean for your organization
- how to be part of it

Presentation @ Flanders DC Creativity Forum 2010

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20101021 ppt flanders dc creativity forum

  1. 1. how to dive in the mobile internet ocean<br />some questions to consider<br />Dorien Aerts | Flanders DC Creativity Forum | 21st of October 2010<br />
  2. 2. 2006<br /><ul><li>HasseltLokaal accessible via mobile phone
  3. 3. participating in i-City</li></ul>2008 <br /><ul><li>City Live / Mobile Vikings
  4. 4. organizing first mobile webcamp Belgium</li></ul>2010 <br /><ul><li>moderating battle of the mobiles</li></ul> @ mobile camp Brussels<br /><ul><li>mobile applications for cities and companies @ anaXis</li></ul>www.twitter.com/theonehitwonder<br />
  5. 5. reflection<br />what makes mobile internet so different?<br />the very-nearby-future<br />what should I take into account?<br />so what about Android and iPad?<br />now<br />mobile internet for my organization?<br />what do people do on their mobiles?<br />
  6. 6. 1<br />mobile internet for my organization? <br />76% of all mobile phone users do not use their mobile to access the internet<br /><ul><li>too expensive
  7. 7. not capable
  8. 8. why
  9. 9. don’t get it</li></ul>Source : Essential Research | Tijs Vrolix<br />
  10. 10. mobile internet for my organization?<br />more people <br />will access the mobile web <br />than the desktop web<br />in 2013<br />Source : Gartner |Tijs Vrolix<br />
  11. 11. reflection<br />what makes mobile internet so different?<br />the very-nearby-future<br />what should I take into account?<br />so what about Android and iPad?<br />now<br />mobile internet for my organization?<br />what do people do on their mobiles?<br />
  12. 12. what do people do on their mobiles?<br />what will ‘mobile’ mean by 2013?<br />Source : comscore<br />
  13. 13. reflection<br />what makes mobile internet so different?<br />the very-nearby-future<br />what should I take into account?<br />so what about Android and iPad?<br />now<br />mobile internet for my organization?<br />what do people do on their mobiles?<br />
  14. 14. what makes mobile internet so different?<br />
  15. 15. what makes mobile internet so different?<br />it is useful in a particular context<br />at a particular location<br />at a specific time<br />during a specific activity<br />with a specific profile<br />
  16. 16.
  17. 17. what makes mobile internet so different? <br />Urban life is about to be transformed.<br />Real-time data is teaching our towns<br />HOW TO THINK - and that’s reinventing <br />Everyting from traffic to friendship.<br />Source : Wired new UK edition, nov 09 | Helge Tenno<br />
  18. 18. reflection<br />what makes mobile internet so different?<br />the very-nearby-future<br />what should I take into account?<br />so what about Android and iPad?<br />now<br />mobile internet for my organization?<br />what do people do on their mobiles?<br />
  19. 19.
  20. 20.
  21. 21. Source: Helge Tenno<br />
  22. 22. what shoud I take into account?<br />make your mobile internet presence<br /><ul><li>fun
  23. 23. beautiful
  24. 24. interesting
  25. 25. ...</li></li></ul><li>what shoud I take into account?<br />make it part of a bigger plan<br />
  26. 26. what shoud I take into account?<br />make use of existing applications and services<br />
  27. 27. what shoud I take into account?<br />“B2B mobile marketing will grow from $26 million in 2009 to $106 million in 2014.”<br />Source : Forrester | Marketing with new technology<br />
  28. 28. what should I take into account?<br />deliver an impeccable service and / or product<br />
  29. 29. reflection<br />what makes mobile internet so different?<br />the very-nearby-future<br />what should I take into account?<br />so what about Android and iPad?<br />now<br />mobile internet for my organization?<br />what do people do on their mobiles?<br />
  30. 30. so what about Android, iPhones, iPads,...?<br />

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