Lauren Morgan made several changes to the design and layout of a double page spread (DPS) for a magazine based on feedback from a focus group. This included deleting some graphic features and secondary articles to reduce clutter, adding consistent page numbers and logos at the bottom of each page, and using the same font styles across pages to create a uniform brand identity and style. Images were arranged evenly on the pages and the font was changed to improve readability and complement the design changes.

1. Final DPS Changes
Lauren Morgan

2. I carried out what my focus group told me to do and deleted
a couple of the graphic features and secondary articles so it is
not too overcrowded.

3. I have created slugs at
the bottom of my two
pages including the date
and the Pop Today logo
‘PT’ alongside the page
number, creating a
consistent style and
representing their brand
image.

4. I made the font of my header the same as my masthead and title of the
contents page as this carries out a consistent style throughout the
magazine, supporting the brand pop identity.

5. I changed the font of the article
summary text to a bigger, bolder font
making it stand out more and
compliments the header. It is also the
same font style from my contents and
front cover pages which helps link the
pages together and creates a
consistent style.

6. I placed in my images and
arranged them so that they are
evenly spread around the page
and that there are a variety of
different colours on each page.

7. I changed the font text
to Agency FB as it
carries on the
consistent style
throughout the
magazine, creating a
house style.

8. I decided to delete the
graphic feature in the
top right hand corner
as there isn’t enough
room for another
image to fit on the
page.

9. I gave my DPS a pale pink
background as it represents the
girly pop genre and I also moved
the slugs down to the corner of the
pages.

10. I edited my header so that the white
background disappears as it makes the
text stand out on it’s own and is the first
thing that catches your eye. I also
changed the colour of the word ‘hottest’
to red as it increases the impact and
makes it stand out.

11. I inserted my pull quotes and got rid of
all the boxes around the text, making it
look more like a finished product.

12. I added a drop shadow behind my images as
it makes them look more professional and
makes them stand out.