User testing Tips ‘n techniques for user testing on a shoestring
<ul><ul><li>“ Nobody ever sets out to deliver a poor quality service. However, services have not always been designed with the customer at the centre . </li></ul></ul><ul><ul><li>Bertie Ahern </li></ul></ul>
No battle plan survives contact with the enemy Helmuth von Moltke (the Elder)
Getting real (iQ Style) Web applications and websites are designed for real people. The best way to measure their success or failure is by testing with real people .
However, you don’t have the money or resources to hire usability consultants or conduct full-blown usability tests
Benefits of user testing If you are building an app for a client, i.e. not yourself, then it's something that you can charge for. I f you're building it for your company, it can remove the HiPPO effect . If you're a start-up, it can inform important design decisions
Key tips <ul><li>Observe </li></ul><ul><li>Get user to think aloud </li></ul><ul><li>Careful what you ask - what people do and what they say are often directly contradictory </li></ul><ul><li>Don’t design too soon, you're not really listening while you're thinking of the solution </li></ul>