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User testing on a shoestring (FOWA Dublin)

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Slides from FOWA Dublin, Uni session

Slides from FOWA Dublin, Uni session

Published in: Design, Technology

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  • Transcript

    • 1. User testing Tips ‘n techniques for user testing on a shoestring
    • 2.
        • “ Nobody ever sets out to deliver a poor quality service. However, services have not always been designed with the customer at the centre .
        • Bertie Ahern
    • 3. No battle plan survives contact with the enemy Helmuth von Moltke (the Elder)
    • 4. Why
    • 5. Would this design have survived?
    • 6.  
    • 7. User testing should not be a luxury
    • 8. Getting real (iQ Style) Web applications and websites are designed for real people. The best way to measure their success or failure is by testing with real people .
    • 9. However, you don’t have the money or resources to hire usability consultants or conduct full-blown usability tests
    • 10. Benefits of user testing If you are building an app for a client, i.e. not yourself, then it's something that you can charge for. I f you're building it for your company, it can remove the HiPPO effect . If you're a start-up, it can inform important design decisions
    • 11. How
    • 12. Does it work?
    • 13. The who Friends and family Co-workers Students Recruit through an agency
    • 14. The what: paper prototyping
    • 15. The what: paper prototyping
    • 16. The what: HTML prototypes
    • 17. User test lab
    • 18. User test lab
    • 19. User test lab
    • 20. User test output
    • 21. Key tips
      • Observe
      • Get user to think aloud
      • Careful what you ask - what people do and what they say are often directly contradictory
      • Don’t design too soon, you're not really listening while you're thinking of the solution
    • 22. Kaizen (continuous improvement)
    • 23.