User testing on a shoestring (FOWA Dublin)

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Slides from FOWA Dublin, Uni session

Published in: Design, Technology

User testing on a shoestring (FOWA Dublin)

  1. 1. User testing Tips ‘n techniques for user testing on a shoestring
  2. 2. <ul><ul><li>“ Nobody ever sets out to deliver a poor quality service. However, services have not always been designed with the customer at the centre . </li></ul></ul><ul><ul><li>Bertie Ahern </li></ul></ul>
  3. 3. No battle plan survives contact with the enemy Helmuth von Moltke (the Elder)
  4. 4. Why
  5. 5. Would this design have survived?
  6. 7. User testing should not be a luxury
  7. 8. Getting real (iQ Style) Web applications and websites are designed for real people. The best way to measure their success or failure is by testing with real people .
  8. 9. However, you don’t have the money or resources to hire usability consultants or conduct full-blown usability tests
  9. 10. Benefits of user testing If you are building an app for a client, i.e. not yourself, then it's something that you can charge for. I f you're building it for your company, it can remove the HiPPO effect . If you're a start-up, it can inform important design decisions
  10. 11. How
  11. 12. Does it work?
  12. 13. The who Friends and family Co-workers Students Recruit through an agency
  13. 14. The what: paper prototyping
  14. 15. The what: paper prototyping
  15. 16. The what: HTML prototypes
  16. 17. User test lab
  17. 18. User test lab
  18. 19. User test lab
  19. 20. User test output
  20. 21. Key tips <ul><li>Observe </li></ul><ul><li>Get user to think aloud </li></ul><ul><li>Careful what you ask - what people do and what they say are often directly contradictory </li></ul><ul><li>Don’t design too soon, you're not really listening while you're thinking of the solution </li></ul>
  21. 22. Kaizen (continuous improvement)

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