Product Design<br />Presented By:<br />Richard McCann<br />Portfolio Product Management<br />
Bio: Richard McCann<br />8+ yrs in Product Management<br />15+ yrs in managing web solutions <br />Primarily focused on B2...
Today’s Format<br />I  do a quick recap of Product Design, and get everyone jazzed up<br />You provide hilarious, insightf...
Product Design<br />Defined:<br />Taking a concept from initial idea to actualization<br />Techniques and Tools that help ...
Design and Modelling<br />Use the tools that works for you and the idea<br />Storyboard vs. Mockup vs. Physical Model<br /...
Get Feedback<br />Be able to talk every element of your design. <br />Show everyoneUse multiple techniques to validate the...
Your turn<br />Question 1:<br />You’ve are about to extent your product for the Ipad.<br />What techniques & tools would y...
You again<br />Question 2:<br />You just finished your first prototype of the Ipad Product Configurator. <br />How and whe...
Last time, I promise<br />Question 3:<br />If you were talking to a junior Product Manager, what tools/techniques would yo...
Upcoming SlideShare
Loading in …5
×

Product design - ProductCamp Toronto 2010

775 views

Published on

Product Design Presentation Deck presented at ProductCamp 2010 Toronto. Presented by Richard McCann

Published in: Business, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
775
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Product design - ProductCamp Toronto 2010

  1. 1. Product Design<br />Presented By:<br />Richard McCann<br />Portfolio Product Management<br />
  2. 2. Bio: Richard McCann<br />8+ yrs in Product Management<br />15+ yrs in managing web solutions <br />Primarily focused on B2B SaaS applications<br />
  3. 3. Today’s Format<br />I do a quick recap of Product Design, and get everyone jazzed up<br />You provide hilarious, insightful, memorable stories for all of us to learn from (no pressure)<br />We all avoid the #fail tag from lucky folks twittering with their new Ipads<br />
  4. 4. Product Design<br />Defined:<br />Taking a concept from initial idea to actualization<br />Techniques and Tools that help paint the picture <br />Mockups, Prototypes, Storyboards<br />Making the idea tangible<br />Iterative Process<br />Tools:<br />Wireframe of a new web application<br />Cardboard in the shape of an Ipad<br />3D Rendering of a engine part<br />Plastic model of a new vacuum<br />Use Cases<br />
  5. 5. Design and Modelling<br />Use the tools that works for you and the idea<br />Storyboard vs. Mockup vs. Physical Model<br />Stay Focused, Solve the original challenge<br /> Who? What is their Goal? What is stopping them?<br />No construction signs! No fillers! No Weather!<br />Don’t recreate the wheel on the basics.<br />Usability is paramount. Don’t over-engineer.<br />Google Search, Iphone, Craigslist, Salesforce, Xbox<br />
  6. 6. Get Feedback<br />Be able to talk every element of your design. <br />Show everyoneUse multiple techniques to validate the design<br />Surveys (pictures/demos)<br />Beta groups<br />Customer Focus Groups, 1:1 Sessions (Clients, Experts) <br />Run Scenarios at it. Carry it around with you <br />Capture the new ideas the design generates.<br />Be willing to throw it all away and start again<br />
  7. 7. Your turn<br />Question 1:<br />You’ve are about to extent your product for the Ipad.<br />What techniques & tools would you use to design the product?<br />
  8. 8. You again<br />Question 2:<br />You just finished your first prototype of the Ipad Product Configurator. <br />How and where do you get your feedback?<br />
  9. 9. Last time, I promise<br />Question 3:<br />If you were talking to a junior Product Manager, what tools/techniques would you recommend in Product Design ?<br />What would you recommend they steer away from?<br />

×