Kevin Wheeler's view of the future of social media and where it will be in 2016.

1. The Future of Social Media Where is it Taking Us? Kevin WheelerDecember 2010

2. Here we are c. 2016 Jobs/role defined automatically by tools that aggregate/analyze resumes, emails, messages, friends, networks and accomplishments of high performers.

3. Personal data on candidates scraped from websites/public information/social networks and from products bought, services used, interests scraped from comments, Tweets, locations, etc. 3

4. . . .2016 4 Career information/interests aggregated from various sources including alumni groups, schools, associations activities, comments, Tweets. Personalized engagement & marketing via messages/suggestions in video/audio/text. Corporate information/job information scraped and amalgamated automatically.

5. . . .2016 Composite views of organizations, jobs/hiring managers using blogs, online reviews, referrals from friends, public data. 5

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7. 2010 Social Media Hype Curve

8. 6 Things to Watch Grow Crowdsourcing assessment Automatic Social Screening Sentiment Analysis Reputation/Brand management Location-Based Services Personal Online Security 8

9. Crowdsourcing 9 Crowdsourcing is the act of taking a job traditionally performed by a single person and outsourcing it to an undefined, generally large group of people.

10. Recruiting Applications Group assessment/evaluation of a candidate. Group assessment of an organization. 10

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13. Automatic Social Screening © 2010, Future of Talent Institute 13

14. Sentiment Analysis 14 Determines the attitude of a user with respect to some topic.

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17. How do we use it for Recruiting? Culture Fit Hiring manager fit Role fit Attitude to issues 17

18. Reputation/Brand Management 18 Opinion, influence, anonymity, persistent data, ad-based search engines, and enemies interests coexist and intersect. "If you don’t show up in a Google search for your name or product, you do not exist" - William Arruda, Branding Expert

19. Social Network “Buzz” Matters News and reputation increasingly shaped by social networks – particularly Facebook. Acts as the noise “filter” and distiller. Recruiting/personal brand, company/personal reputation will be shaped in these networks. 19

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21. Recruiting Applications Attraction Selling/influencing Closing 21

22. Location-Based Sourcing and Attraction 22 Use of GPS and other location identifying applications to send specific messages to or target individuals.

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24. Targeted Messaging 24

25. Sourcing Awareness Engagement Targeted marketing 25 How do we use it for Recruiting?

26. Personal Online Security 26 Widgets focused on protection of user privacy and security.

27. Degree of Disclosure 27 Privacy management is “is the continual management of boundaries between different spheres of action and degrees of disclosure within those spheres”(Palen, Dourish 2003).

29. Thanks! Boomers can Write to me at : kwheeler@glresources.com Gen X can Read my blog at: http://byteeoh.com Gen Y Follow me on Twitter at: www.twitter.com/kwheeler Anyone can Read my columns on ERE: www.ere.net