Using yGEP as a product!

1. Using YGEP
as a product

2. YGEP is the new product which AIESEC India
oGCDP has packaged to be sold in the external
network. YGEP stands for Youth Global
Entrepreneurial Programme
Y It is by the youth and for the youth.
G We give a Global experience
E This experience hones Entrepreneurial Skills.
P It is a structured and certified program.
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What is YGEP?

3. • Entrepreneurship is the need of the country (AIESEC
can play a direct role in offering programmes which have
inherent value propositions based on these lines).
• oGCDP in our reality do not have a brand. It was difficult
to explain our product for external partnerships
• Product centric and customer centric approach.
• The program needed a lot of customizability which
random selling did not allow.
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Why a new product?

4. • Product is designed purely on issues.
• Every issue has its own target market in
such a way that every sector of the youth
can be attracted by the product.
• Marketing strategy can be specifically
formulated for every issue depending on
the target market.
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Features of YGEP

5. `
The new product model

6. •
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Global Leadership
Entrepreneurial skill development
International Work Experience
Interpersonal Skills Development
Cross Cultural Understanding and culture
shock
Add on to CV
Global networking
Traveling
Association with AIESEC and its partners.
Chance to take future opportunities.
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Value proposition of the product

7. `
Our Logos : What they look
like

8. The YGEP logo three basic elements, each
reflecting the essence of our product :
• The Globe : Asserting our USP
• The arrow : Pointing upward, it symbolizes the
personal and professional growth from the
program.
• Text : The Text “YGEP” helps us ensure that the
name of the product is there on all promotional
material.
It helps build brand recall.
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Logo explanation

9. Why Circle?
Apart from being a playful and versatile shape, the circle also
signifies our value propositions. We chose the circle because it
reflects :
Education comes full-circle with our program. We provide
Experiential Learning which complements college
education.
The Global Learning Environment.
Effervescence of the youth.
The wheels of progress – the program helps the
student progress faster towards their
chosen professional goal.
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AIESEC shape that we want to
associate with the brand: Circles

10. 1.
2.
3.
4.
5.
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8.
Logo Softcopies
Brand Elements
AIESEC India brand guidelines
Punch lines for promotional
material
Promotional Videos
Sample Case-study design
Sample Poster design
Fonts/Icons that can be used with
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Resources in the brand
package

11. SAMPLE DESIGNS

12. `

13. `

14. • Understand issue segmentation
completely and sell issues.
• Take a Client generation approach
(Clients: Universities, institutes and
NGOs).
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Tips:

15. • Better expectational alignment; hence
higher quality and NPS
• Freedom to take a client generation
approach to tap wider audience. Hence
easier to sell to external organizations
and universities.
• Defined sub products enlarges the
target audience.
• IR can be more planned.
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How can the new product help you
to improve process?