The document summarizes options for international marketing communications, including translation, transcreation, and cultural adaptation. It discusses developing an international campaign by including global input in creative development and conducting an international review of concepts, branding, and graphics. The document also covers challenges to consider when going global, such as assessing content fit and technical infrastructure, and deciding objectives like establishing a presence, growing brands, or keeping up with competition.

1. Webinar: Marketing Translation Presented by Dina Paglia, Acclaro Inc.