Creativity & Innovation

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A brief presentation on how creativity drives innovation and how you can harness it in a high-growth company.

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Creativity & Innovation

  1. 1. THE FIRST1,500,000,000*IS THE EASIEST. FOSTERING CREATIVITY IN A MATURING, HIGH GROWTH COMPANY
  2. 2. Kristian AndersenDesigner + Founder + InvestorMy name is Kristian. I’m adesigner, angel investor andfounder.I love #startups & the people thatstart them. Gravity Labs www.kristian.vc / @KristianIndy
  3. 3. Crafting brand experiences people love.KA+A is a strategic design consultancy. We work with organizations to designworld-class brands, products, services and experiences. From fresh-facedstartups to dominant market leaders, KA+A works with some of the mostambitious and innovative companies in the world.
  4. 4. WHY YOU SHOULD GIVE AS**T ABOUT CREATIVITY.
  5. 5. CREATIVITY IS THE RAWINPUT OF INNOVATION.
  6. 6. INNOVATION IS THECOMMERCIALIZATION OF CREATIVITY.
  7. 7. THE MOST EFFECTIVE SYSTEM OF SPURRINGCREATIVITY IS CAPITALISM.
  8. 8. THE BEST IDEAS OFTEN START OUT AS SOMETHING ELSE
  9. 9. MOST PEOPLE DONTRECOGNIZE GOOD IDEAS. GOOD IDEAS THE ALTER THE POWER BALANCE.
  10. 10. THE BEST WAY TO HAVE AGOOD IDEA IS TO HAVE LOTS OF IDEAS.
  11. 11. 3 THINGSYOU CAN START DOING TODAY.
  12. 12. 1 MASTER THE ART OF(VISUAL) STORYTELLINGTHINKING IS VISUAL, NOT VERBAL. WE DON’T THINK IN WORDS.
  13. 13. 2 PICK FIGHTS WITHEXISTING ORTHODOXIES. WHY? WHY? WHY? WHY?
  14. 14. DON’T LET SYSTEMSDEFINE YOUR STRATEGY...YOUR STRATEGY SHOULD DEFINE YOUR SYSTEMS.
  15. 15. DEDUCTIVE VS. ADDUCTIVE DEDUCTIVEUSING PAST KNOWLEDGE TO SOLVE CURRENT PROBLEMS. ADDUCTIVEIMAGINING AND VISUALIZING A FUTURE THAT SHOULD YET EXIST.
  16. 16. IS THIS APRODUCTOR ASERVICE?
  17. 17. 3GO MAKE SOMETHING BECOME A MAKER REGARDLESS OF YOUR ROLE.
  18. 18. REQUIRES PERMISSION + ENCOURAGEMENT RELIES ON TRUST + REWARDS BRAVERY
  19. 19. Gravity Labs
  20. 20. Q&A

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