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Selling the value
Why are youPassionate Connectionshere?
Passionate ConnectionsWhat is Marketing
PassionateConnections
Insert header              Live in their shoes• Co-ordinated /integrated markting
Insight is key...It’s all about“discovery”
Where can youfind insight?
What you do best  Value proposition
What you do best                         “Explore our dependence on the                         natural world, rebuilding ...
A “Brand” lives only in our minds                An            advertising             message                           R...
Communicate what yourcustomer gets not what you do
“Reason leads toconclusions, emotionleads to action.”            Neurologist Donald Calne
Insert header • Create an emotional connectionGet yourself noticed
Where to place your message?
Insert header• Create an emotional connection
AmnestyInternational
When is enough, enough...?
Don’t forget
Group Workshop- Getting to Customer Insight    Insert examples of right- Getting your message    emotional campaigns    •K...
Summary           Know your         Define your          stakeholders          value   Monitor                            ...
Selling The Value: Social Enterprise
Selling The Value: Social Enterprise
Selling The Value: Social Enterprise
Selling The Value: Social Enterprise
Selling The Value: Social Enterprise
Selling The Value: Social Enterprise
Selling The Value: Social Enterprise
Selling The Value: Social Enterprise
Selling The Value: Social Enterprise
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Selling The Value: Social Enterprise

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How to get the right message, to the right customer in the right way.

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Selling The Value: Social Enterprise

  1. 1. Selling the value
  2. 2. Why are youPassionate Connectionshere?
  3. 3. Passionate ConnectionsWhat is Marketing
  4. 4. PassionateConnections
  5. 5. Insert header Live in their shoes• Co-ordinated /integrated markting
  6. 6. Insight is key...It’s all about“discovery”
  7. 7. Where can youfind insight?
  8. 8. What you do best Value proposition
  9. 9. What you do best “Explore our dependence on the natural world, rebuilding connections between people and nature.” “Its cool if I want to lick it” Steve Jobs
  10. 10. A “Brand” lives only in our minds An advertising message Relationships
  11. 11. Communicate what yourcustomer gets not what you do
  12. 12. “Reason leads toconclusions, emotionleads to action.” Neurologist Donald Calne
  13. 13. Insert header • Create an emotional connectionGet yourself noticed
  14. 14. Where to place your message?
  15. 15. Insert header• Create an emotional connection
  16. 16. AmnestyInternational
  17. 17. When is enough, enough...?
  18. 18. Don’t forget
  19. 19. Group Workshop- Getting to Customer Insight Insert examples of right- Getting your message emotional campaigns •Key customer pain •The benefit you deliver •Why you do it the best
  20. 20. Summary Know your Define your stakeholders value Monitor Communicate and review what your customer gets Plan, Plan, Engage plan emotionally

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