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WELCOME TO OUR CULTURE.
WE’RE GOKART LABS.

2
WE GROW BUSINESSES.
(AS A TEAM)

3
WE COULD NOT DO THIS
WITHOUT AMAZING,
TRULY INNOVATIVE PEOPLE.

4
OUR TEAM

CLIENTS

OUR
TEAM

PARTNERS

5

EMPLOYEES
WE ARE CONNECTED.
(THROUGH SHARED VALUES)

6
OUR TEAM

CLIENTS

CORE
VALUES

OUR
TEAM

PARTNERS

7

EMPLOYEES
SOME COMPANIES HAND
DOWN VALUES AND FORCE
EMPLOYEES TO ADOPT.

8
WE DON’T BELIEVE
IN CREATING CULTURE
IN A VACUUM.

9
SO WE ASKED EVERYONE.

10
11
...EVERYONE.

12
WHAT DID THEY VALUE
IN COLLEAGUES, CLIENTS
AND PARTNERS?

13
BECAUSE BUILDING
GREAT TEAMS
REQUIRES FINDING
GREAT TEAMMATES.

14
HERE’S WHAT WE LEARNED.

15
AT GOKART LABS, WE BELIEVE
THE BEST TEAMMATES EMBODY
SIX CORE VALUES.

16
1.

BALANCE
WE BELIEVE THE BEST PEOPLE
HOLD A DIVERSITY OF INTERESTS,
A BROAD PERSPECTIVE INFORMED
BY EXPERIENCE AND TRAVEL.

17
1.

WE VALUE AN EVEN MOOD,
A HEALTHY LIFESTYLE,
AND A SCHEDULE THAT ALLOWS
FOR ALL OF THE ABOVE.

18
BALANCE

19
2.

HIGH STANDARDS & TASTE
WE BELIEVE IT’S IMPORTANT TO KNOW
WHAT IS GOOD AND WHY IT IS GOOD.

20
2.

WE VALUE INFORMED OPINIONS,
DISCERNING TASTE, AND OPEN MINDS
(BECAUSE THINGS CHANGE).

21
HIGH STANDARDS
& TASTE

22
3.

FEARLESS EXPLORATION
WE BELIEVE OUR ROLE IN THE WORLD IS TO
UNDERSTAND WHAT’S POSSIBLE, WHAT’S
HAPPENING, AND WHAT MATTERS.

23
3.

WE VALUE CURIOUS MINDS AND EXPLORATION.
AND BECAUSE EXPLORATION MEANS RISK
OF FAILURE, WE LOOK FOR PEOPLE WITH THE
COURAGE AND HUMILITY TO KNOW THAT
FAILURE IS AN ESSENTIAL INGREDIENT
OF LONG-TERM SUCCESS.

24
FEARLESS EXPLORATION

25
4.

PURPOSEFUL INNOVATION
WE BELIEVE GREAT IDEAS ARE COMMONPLACE.

26
4.

FAR MORE RARE ARE IDEAS THAT
SOLVE PROBLEMS, ARE WELL EXECUTED, AND
COME FROM LOOKING AT A PROBLEM OR
OPPORTUNITY FROM ALL SIDES.

27
PURPOSEFUL INNOVATION

28
5.

PURSUIT OF CLARITY
WE BELIEVE IN MAKING THE COMPLEX SIMPLE.

29
PURSUIT OF CLARITY

30
6.

OWNERSHIP
WE BELIEVE TRUST IS EARNED.
TO EARN IT FROM OUR CLIENTS AND PARTNERS
REQUIRES THAT WE FIRST
EARN IT FROM ONE ANOTHER.

31
6.

WE DO WHAT WE SAY AND
DON’T REQUIRE OTHERS TO REMIND US
OF OUR COMMITMENTS.

32
6.

WE ARE ACCOUNTABLE TO
ONE ANOTHER AND OUR CLIENTS.
BY OWNING OUR ISSUES,
WE OWN OUR FUTURE.

33
OWNERSHIP

34
1.
2.
3.
4.
5.
6.

BALANCE
HIGH STANDARDS & TASTE
FEARLESS EXPLORATION
PURPOSEFUL INNOVATION
PURSUIT OF CLARITY
OWNERSHIP

IF THESE VALUES RESONATE WITH YOU,
WE SHOULD TALK. WE WANT YOU TO BE PART
OF OUR TEAM - AS A CLIENT, A PARTNER,
A VENDOR, A CONSULTANT, AN EMPLOYEE…

35
TOGETHER, LET’S MAKE SOMETHING GREAT.
AJ@GOKARTLABS.COM | 612.454.4012

36
THANK YOU.

37
WE GROW BUSINESSES
Dream big. Implement Small. Invent now.
Bet the garden, not the farm.

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GoKart Labs Core Values - Our Culture Code