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Branding Your Library
This document outlines the agenda and content for a presentation on branding libraries. The presentation covers defining what a brand is, why branding is important for libraries, the 5 disciplines of brand-building, determining a library's brand and target audience, identifying competition, developing branding signals, getting staff onboard, and reviewing a case study. Key aspects of branding discussed include differentiating the library's niche, collaborating, innovating, validating the brand message, and cultivating the brand over time. The presentation provides examples and questions to help libraries develop a brand statement, driver, and strategy.
