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E-Publishing
 

E-Publishing

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Scope for E-Publishing

Scope for E-Publishing

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    E-Publishing E-Publishing Presentation Transcript

    • An overview of Printing Why and What of e-PUBLISHING Adopted by Prof.K.Prabhakar [email_address]
    • Agenda Aims to create “awareness about e-publishing” to the students It focuses on: Introduction of publishing Process and workflow of e-publishing Future of e-publishing in India Introduction of BPO Career opportunities in e-publishing Way forward……….
    • Publishing
      • Publishing
      • Publishing is the activity of putting information in the public arena, which includes document management. It is the process of accepting the authors work, refining the content, and making the document available to the readers.
      • e-Publishing
      • The digital creation and distribution of electronic content, including printed materials, music, video and software.
    • PROCESS OF PUBLISHING
      • Pre-Press
      • 1. Creation: Word and TeX
        • Word: This is the most popular text processing software used by the authors to prepare their documents
        • Advantages : Spell check, Grammar check, Highlighting options,
        • Track changes, Inserting comments
        • TeX (tau epsilon chi): A computer language designed for typesetting math and other technical text
        • Advantages :
          • It was intended to be used by authors directly
          • Available free of cost
          • Portable
          • WYSIWYG advantage
    • PROCESS OF PUBLISHING – Pre-press (Contd)
      • 2. EDITING
      • Role of Copyeditor
      • To check written material
      • To correct errors in grammar, spelling, usage and style
      • To rewrite some of the writers’ sentences if required. As Bill Walsh put it,
        • “ Copyeditors are often the last line of defense against bad writing.”
      • Language editing – checking for :
      • Sense – Grammar – Punctuation – Hyphenation – Spelling: UK/US
      • Technical Editing – checking for :
        • Publisher’s style – Authors’ information – Continuity of text – Headings – Tables and Figures– Units – Quotations – Mathematics: Equation / Enunciations – Genus and species, Authorities – Consistency – Non-English phrases – References: Citation, List– Acknowledgements – Appendix
    • Different roles you can play in e-publishing Language Editor Technical Editor Copy Editor
    • PROCESS OF PUBLISHING – Pre-press (Contd)
      • Role of Production Editor
      • Production editors have a more general role which involves managing the entire production process from manuscript to finished product.
      • They are in charge of hiring all the needed staff, including the writers, designers, copy editors, etc.
      • Production editors also ensure the quality of the final document.
      • Proofreading and QC
      • Proofreading ensures the one-to-one matching of the proof with the Mss
      • QC ensures the accuracy of the final layout with the publisher’s requirements
    • PROCESS OF PUBLISHING – Pre-press (Contd)
      • 3. WHAT IS MARKUP LANGUAGE
      • A language that has codes for indicating layout and styling (such as boldface, italics, paragraphs, placement of graphics, etc.) within a text file.
      • Widely used markup languages include SGML (Standard General Markup Language), HTML (Hypertext Markup Language) and XML (eXtended Markup Language) which is the latest markup language used extensively in the industry.
    • PROCESS OF PUBLISHING – Pre-press (Contd)
      • 4. SCANNING
      • The process of translating artwork into a digital form that can be recognized by a computer and the instrument used for such conversion is called is scanner.
      • Most of the artworks are received in different electronic formats which are converted into preferred formats using the software like Photoshop, Illustrator, Coral Draw, etc.
      • 5. PAGINATION
      • Pagination is the process of assembling text and graphics into pleasing page layouts for print production
      • Pagination is done using industry-specific software like 3B2, LaTex and FrameMaker
      • Final output is generated in the form of PDF
      PROCESS OF PUBLISHING – Pre-press (Contd)
    • PROCESS OF PUBLISHING – Pre-press (Contd)
      • PDF
      • An abbreviation for Portable Document Format.
      • PDF captures files from many desktop publishing applications, such as Word, PageMaker, Quark and making it possible to view them as created.
      • To view a file in PDF format, you need the Adobe Acrobat Reader available free on the Internet
      • Advantages of PDF
      • Can be created in desired file size
      • Device-independent
      • OS-independent
    • PROCESS OF PUBLISHING – Press Press Printing PDF file sent by the typesetters are printed using offset printing technology. Majority of the jobs typeset in India are printed in Europe and USA
    • PROCESS OF PUBLISHING – Post-Press Post-Press Marketing and Distribution
    • Scientific Technical Medical (STM) Publishing: It is different from non-STM publishing which takes care of the publishing needs of the scientific community. The workflow of STM is different and it needs skilled manpower to handle it. The STM sector is vital in communicating the ongoing Scientific & Medical research and also the latest updates in that field. STM Publishing
    • Growth of Typesetting in India Indian typesetting industry is only a few decades old and it started its activity as data-conversion service provider to publishers. Today the Industry is matured to offer complete pre-press services to leading global publishers including Elsevier, Springer Science+Business Media, Blackwell, John Wiley, Kluwer, Taylor & Francis etc. India’s high quality, cost-effective services and vast resource of skilled human power have made it an attractive destination for global publishers. Since the industry is growing over 25% every year only countries like India, having more than 250 universities (over 900 colleges) providing education at the degree level, can meet the manpower requirement of the industry. Faster turnaround times and the ability to offer 24x7 services based on the country's unique geographic location also makes India as the most preferred destination for typesetting.
    • Introduction to BPO/ITES Business Process Outsourcing is the long-term contracting out of non-core business processes Today, Indian companies are offering a variety of outsourced services ranging from customer care, medical transcription, billing services, health services and accounting In typesetting, except marketing other activities are outsourced Outsourcing is the wave of the future
    • Advantages of e-publishing E-publishing is another mode of publication having many advantages. E-publishing is a very broad term that includes a variety of different publishing models namely electronic books (ebooks), print-on-demand (POD), email publishing and web publishing services. Cost of production is lower than print publishing Smaller investment in inventory Storage is much less expensive than physical book storage Updating is easier and economical
    • Avenues in e-publishing e-book An e-book is an electronic (or digital) version of a book. The term is used ambiguously to refer to either an individual work in a digital format, or a hardware device used to read books in digital format. Some users deprecate the second meaning in favor of the more precise "e-book device". e-paper The e-papers are a facsimile of the printed newspaper which is laid out just as in the actual paper. Print-on-Demand (POD) Print-on-Demand is a new method for printing books which allows books to be printed one at a time, or on demand. This method helps publishers from the process of doing a traditional print run of several thousand books at a time.
    • Career E-publishing needs graduates, post-graduates, doctorates with science, math and language background (English/German/French etc) to work at various positions as Editors , Proof readers, Programmers, imaging experts, copy-editors, conversion specialists, quality Controllers etc. As the industry is growing at faster pace it offers better prospects
    • Employability Skills The skills you need to enter, stay in, and progress in the world of work. Fundamental Skills: Communicate • read and understand information • write and speak so others pay attention and understand • listen and ask questions to understand • share information using information and communications technologies (e.g., voice, e-mail, computers) Manage Information • locate, and organize information using appropriate technology Think & Solve Problems • assess situations and identify problems • seek different points of view and evaluate them based on facts • recognize the human, interpersonal, scientific dimensions of a problem • identify the root cause of a problem
    • Employability Skills Personal Management Skills Demonstrate Positive Attitudes & Behaviours • feel good about yourself and be confident • deal with people, problems with honesty, integrity and personal ethics Be Adaptable • work independently or as a part of a team • be open and respond constructively to change • learn from your mistakes and accept feedback Learn Continuously • be willing to continuously learn and grow • plan for and achieve your learning goals
    • Employability Skills Teamwork Skills Work with Others • understand and work within the dynamics of a group • be flexible: respect, be open to opinions and contributions of others • recognize and respect people’s diversity and perspectives
    • Future of e-publishing depends upon: Sustaining the manpower edge Strengthen the base of India’s knowledgeable workforce Address the issues pertaining to skill gaps and quality Future of e-publishing
    • Global Market – India SWOT
      • Threats
      • Emerging players
      • Unable to resolve differences
      • Opportunities
      • Cost and Revenue
      • - Lower salaries
      • - New markets
      • Time & Distributing work 24x7
      • Resources & Pool of worldwide talent
      • Strengths
      • Early Mover Advantage
      • India Brand
      • Multinational alliances
      • Balanced risk
      • Weaknesses
      • Governance & Bureaucracy
      • Unpredictable infrastructure
      • Cultural/linguistic differences
    • The Indian typesetting industry is aggregating more revenues and employees over 10,000 professionals. With the maturity of the industry, service providers are increasingly looking at opportunities to move up the value chain. Knowledge Process Outsourcing is the new growth driver for the e-publishing industry. From BPO to KPO and beyond