The document discusses how to attract and address a target audience for a magazine. It focuses on a magazine aimed at 16-19 year olds interested in R&B and hip-hop music. The author decided to feature this genre of music because it is what she is familiar with. She worked to make the front cover eye-catching by using fresh models, better cameras, and specific design elements. She also plans to promote the magazine on music television channels and in music stores that her target audience frequents to keep up with music news and charts.
1. How do you attract/ address your audience? By Ria St Louis Kerr
2. How do you attract/ address your audience? From starting this project my first intentions were to construct a magazine that would relate to my life and what I knew most about . I decided that the best thing to do was to build a magazine for the people that surrounded me and also were in my age range as I know what they are in to. As I do buy a lot of R&B / Hip-Hop magazines and I listen to that sort of music I thought my best bet was to stick to what I know .
3. Target audience I attracted my audience mainly by the front cover , as this is the first thing you see whilst looking at a magazine rack . I had to make sure that my idea to build and create this front cover was up to scratch . I had firstly produced a front cover but I didn’t believe that it was eye-catching enough to grab a readers a eyes I then went out and took another set of images to add on to my front cover . I chose a fresh set of models and loaned out a better camera .By adding on a specific , strap line , masthead and lures on the front cover I was able to select a good formula to good the readers eyes . Especially for a 16-19 year old .
4. Promotion I would like to publicize my magazine on music channels that feature my genre of Hip-Hop , R&B , Such as : channel aka , MTV (all versions) , Flava , Kiss and 4music . As I believe those channels are what most teens that like the genre of music that I have chosen listen to watch to catch up with latest music gossip and top charts . I would also like my magazine to b advertised on music related adverts and in local music stores such as HMV and Superstores .
