This presentation provides a summary of ArtSpark's Resource Thursdays. For the full posts, please visit http://art-spark.org. Thank you!

1. Resource Thursdays
Social Media Tips for Artists
Presented by:
For more information and to follow our blog, visit: http://art-spark.org/

2. Pinterest 7/13/2013
1. Post images, videos, and
snapshots/stills of your work.
2. All images and videos should
link back to your website.
3. Be personable – show your
customers what inspires you.
4. Use captions (with keywords).
5. Organize your images/pins into
boards.
For the video, visit: http://bit.ly/JsLh8x
6. Link your Pinterest account back to your other social media platforms.
7. Consider what your target audience will find interesting.
8. Find content from other websites and blogs to pin.
9. Pin a couple times a day.
10. Comment on other pins.
11. Follow other pinners.
12. Accept invitations to pin on group boards or start your own one.
13. Use the widget-builder to add a Pinterest button to your website.
14. Visit MarketingProfs for interesting statistics that you can use to your
advantage when pinning.

3. For the full image: http://bit.ly/12ebizC
LinkedIn Tips 6/27/2013
1. Complete your profile.
2. Make connections.
3. Create a customized URL.
4. Tell your story.
5. Request recommendations.
6. Join groups.
7. Use key words.
8. Use LinkedIn’s “Answers”
section to ask a question.
9. Look at “Who’s Viewed your
Profile” under your home page.
10. Post an update every few days.
11. Increase your work's exposure
via: the “projects” option, a website
and/or social media platform URL,
& “publications” option.
12. Make your profile public.

4. Google+ Tips 6/20/2013
View Google+ videos: http://www.youtube.com/user/googleplusupdates
1. Have your profile
picture reflect what you
do as an artist.
2. The background
graphic is much larger
than that of Twitter or
Facebook, so use the
space wisely, such as a
collage of your work.
3. Have your profile
name be your name then
your occupation, and
always make sure that your profile name is consistent across all your platforms.
4. Use “hangouts” to talk about topics with other professionals in your field.
5. Create a circle for individuals that you trust to provide you with quick
feedback on a work in progress.
6. Archive images (and videos) of your work in a photo album.
7. Have your tagline describe what you do, but keep it short.
8. Consider making a Google+ page for your work.
9. Look at other artists’ profiles on Google+ to get ideas.

5. Social Media in 2013 6/13/2013
For the full image: http://bit.ly/UUWUbz
1. A quarter of users check their
Facebook pages more than 5x a day.
2. Consumers are marketing on
behalf of businesses via Twitter,
Facebook, and Google+.
3. Facebook and Twitter are still the
two leaders of social media.
4. Google+ is continuing to rise in
popularity.
5. Another growing platform is
Instagram.
6. Providing a price with your pin on
Pinterest is appreciated as it will
likely result in more re-pins.

6. Swarmtag 5/16/2013
For more info, visit: http://swarmtag.com/
As a designer, you can submit your
designs. As a person or company
looking for quality design elements
(e.g., a logo, graphics for a
website), you can purchase
winning designs. Plus a cut of
every sale goes to the artist (as it
should…).
There’s also an online community
for designers to connect with each
other (including a “swarmwall” of
members), plus ongoing design
challenges.

7. Nonprofit Study 3/27/2013
For the full image: http://bit.ly/10L6z65
1. Online revenue for nonprofits is
growing.
2. Monthly giving is WAY UP (+43%).
3. Social media presence for
organizations has increased
dramatically
4. Facebook continues to be the
larger social media presence.
5. Email response rates and click
through rates were down, and even
more so for fundraising.

8. Crowdfunding for Nonprofits 3/21/2013
For the full image: http://bit.ly/UGAPge
1. A crowdfunding campaign is like a political
campaign,
2. Crowdfunding is NOT a sustainable way
to keep $$ flowing to you/your organization.
3. Crowdfunding campaigns need others’
help, and A LOT of it.
4. Crowdfunding demands that you ask
everyone and anyone for $$.
5. Remember that crowdfunding is only one
part of keeping you/your organization afloat.
Think broadly and strategically about
fundraising, including both online and in-
person strategies.
6. READ about crowdfunding – there are
lots of resources online, including many
testaments from people who have tried it,
both succeeding and failing. Learn from
their successes and failures.

9. Content Marketing 3/14/2013
For the full image: http://bit.ly/13xLoNo &
http://www.gailperry.com/
What makes this infographic a
favorite?
-Visual clarity
-Nice clean design
-The right amount of data (not too
much, not too little)
-Icons (recognizable)
-Color
-Minimal scrolling
I actually really LOVE this infographic
because it succinctly describes the
social media process from beginning
to end (including that it’s a repeating
cycle), AND also simplifies what
many people believe is a very
onerous process.

10. Free Visual Images 3/7/2013
For the more images, visit:
http://www.vectors1.com/freebies/
Two of ArtSpark’s favorite treasure
troves for free visual images:
1. Flick.com images with a Creative
Common license. Do an “advanced
search” and scroll down to the Creative
Commons area.
2. Vector Graphics: There are lots of
“vector graphic sets” out there that can
be used in myriad ways, including
making digital art. Some vector sets
cost $$ to use, while others are FREE.
For info copyrights, visit:
http://creativecommons.org/licenses/

11. Social Media & Raising Funds 2/28/2013
For more info, visit:
http://charityhowto.com/blog/?p=3852 &
http://bit.ly/1bjOCon
1. Beth Kanter’s slides from a webinar by
charityhowto.com this morning on “Simple
Steps for Measuring Social Media Results” –
Beth’s take on measuring the impact of
social media for nonprofits is unparalleled,
IMO, and the suggestions are equally sound
for artists. Really liked her “crawl, walk, run,
fly” approach.
2. Post by Stephanie Bleyer on Creative
Capital‘s blog: “How to Raise Funds for
Your Socially Engaged Project, Part 3:
Funding from Other Sources.” Stephanie
also gets it from an artist perspective since
she’s a filmmaker. Especially enjoyed her
take on crowdfunding (she doesn’t like it
because it takes so much time) and her
suggestion to check out grantmaker affinity
groups.