Crowdfunding for Smart Communities

1. Crowdfunding - More than money
@kleverlaan | Crowdfunding strategy | Speaker, author, strategic consultant

2. Crowdfunding knowledge institute
Ronald Kleverlaan
Founder
@kleverlaan
@crowdfundinghub

3. Ronald Kleverlaan
!
Crowdfunding consultant, author and trainer
!
Vice Chairman European Crowdfunding Network & Founder
Crowdfunding Hub
!
Senior advisor “Crowd Investing” European Commission
@kleverlaan
ronald@kleverlaan.com

4. Crowdfunding
@kleverlaan | Crowdfunding strategy
Crowdfunding
2 misconceptions

5. @kleverlaan | Crowdfunding strategy
Crowdfunding
Community Funding
Misconception 1: „Crowd”
Not an anonymous crowd, but an involved community

6. @kleverlaan | Crowdfunding strategy
Brand loyalty and local commitment
Polare - Management buy-out after bankruptcy

7. Customers invest in company
560K by 481 investors
@kleverlaan | Crowdfunding strategy

8. @kleverlaan | Crowdfunding strategy
Renewable energy community
Windcentrale - 15.000 investors - 15M euro - 9 wind turbines

9. @kleverlaan | Crowdfunding strategy
Crowdfunding
more than money
marketing
broad support
market research
customer loyalty
access to additional finance
Misconception 2: „Funding”
Funding is only one of the reasons to use crowdfunding

10. Marketing
@kleverlaan | Crowdfunding strategy
1300 funders - Stadsinitiatief - 4 million euro

11. Broad support
@kleverlaan | Crtoewdkfunsdting strategy
Political support and support from citizens & nature organization

12. Market research
@kleverlaan | Crowdfunding strategy
>1 million euro - 18.000 clients

13. Customer loyalty
@kleverlaan | Crowdfunding strategy
>100 investors - Customers and ambassadors

14. @kleverlaan | Crowdfunding strategy
Additional finance
Let citizens choose what projects to receive additional grants

15. Let’s talk crowdfunding!
Ronald Kleverlaan
Crowdfunding strategy
!
+31 628 254 452
ronald@kleverlaan.com
@kleverlaan
http://bit.ly/dehypevoorbij
slideshare.net/kleverlaan