Tweeting with the telly on!

323 views

Published on

Despite the ever expanding forms of digital
entertainment, there are still Television (TV, telly) shows and
events that create an audience desire to be part of a mass shared
experience. In the past direct inter-audience interaction of such
events has been restricted to either a shared location at the time
of broadcast or later discussions amongst friends and colleagues
often described as ‘water cooler moments’. With the advent of
online social networks that facilitate status updates these
moments can be instantly shared in real-time, creating a second
screen for direct interaction with TV. In this paper we investigate
the role of social media as the facilitator of second screen for TV,
through the analysis of tweets for weekend primetime UK TV
show the X-Factor. The results highlight the rich source of
information that can be extracted in real-time and its enormous
potential for broadcasters and producers both in terms of
reinvigorating live TV viewing and creating new forms of
audience interaction.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
323
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tweeting with the telly on!

  1. 1. Mark Lochrie@marklochrieTWEETING WITHTHETELLY ONMobile Phones as Second Screens forTVSunday, 9 June 13
  2. 2. DVR’S VS LIVETVSunday, 9 June 13
  3. 3. WATERCOOLERMOMENTSSunday, 9 June 13
  4. 4. RETURNTO CHANNELSunday, 9 June 13
  5. 5. TV AND MULTITASKINGSunday, 9 June 13
  6. 6. OF ALL TWEETSCOME FROM MOBILE40%Sunday, 9 June 13
  7. 7. SOCIAL MEDIATO DRIVE TVVIEWERSHIPHASHTAGSLIVE TWEETINGCLOSED CAPTIONSVOTE-BY-TWEETSHOW TWEETSFOLLOW MESHOW APPSSunday, 9 June 13
  8. 8. VIEWER ENGAGEMENTACTIVITY INCREASEWHILST THE SHOW AIRS2-10XSunday, 9 June 13
  9. 9. TWITTER STREAMING APISunday, 9 June 13
  10. 10. THE X FACTOR 2010Sunday, 9 June 13
  11. 11. TWEET DATAPREDICTIONS, NARRATIVES & SOURCES0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:10#19:20#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#21:40#21:50#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#9# 10# 11# 12#8#7#1# 2# 3# 4# 5# 6#Sunday, 9 June 13
  12. 12. TWEET DATAPREDICTIONS, NARRATIVES & SOURCES0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:10#19:20#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#21:40#21:50#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#9# 10# 11# 12#8#7#1# 2# 3# 4# 5# 6#“Some weirdsong choices for tonights#XFactor but Im liking them!Cher - LTWYL, 1D - OnlyGirl”Sunday, 9 June 13
  13. 13. TWEET DATAPREDICTIONS, NARRATIVES & SOURCES0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:10#19:20#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#21:40#21:50#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#9# 10# 11# 12#8#7#1# 2# 3# 4# 5# 6#“Some weirdsong choices for tonights#XFactor but Im liking them!Cher - LTWYL, 1D - OnlyGirl”“Rebecca is dancingthru lightsabers... clearly ablatant attempt to capture thesci-fi vote. #xfactor”Sunday, 9 June 13
  14. 14. THE X FACTOR 2010TPSSEMI FINAL & FINAL WEEK0"500"1000"1500"2000"2500"3000"3500"4000"1:00"AM"1:00"PM"1:00"AM"1:00"PM"1:00"AM"1:00"PM"1:00"AM"1:00"PM"1:00"AM"1:00"PM"1:00"AM"1:00"PM"1:00"AM"1:00"PM"NumberofTweetsperhrSemi0final"Week" Final"Week"Sunday, 9 June 13
  15. 15. SEMI FINAL WEEKTWEETVOLUMESFOR EACH CONTESTANT0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#29/11/2010# 30/11/2010# 01/12/2010# 02/12/2010# 03/12/2010# 04/12/2010# 05/12/2010#Percentage)of)Tweets)per)hr)Cher# Mary# One#Direc:on# Ma<# Rebecca#Sunday, 9 June 13
  16. 16. SEMI FINAL RESULTS SHOW0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#Show#Starts# Show#Ends#Bo<om#Two#Announced#Mary#Eliminated#Mary#Sings#Cher#Sings#Sunday, 9 June 13
  17. 17. SEMI FINAL RESULTS SHOW0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#Show#Starts# Show#Ends#Bo<om#Two#Announced#Mary#Eliminated#Mary#Sings#Cher#Sings#“BlackEyed Peas are laaame on#xfactor”Sunday, 9 June 13
  18. 18. SEMI FINAL RESULTS SHOW0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#Show#Starts# Show#Ends#Bo<om#Two#Announced#Mary#Eliminated#Mary#Sings#Cher#Sings#“BlackEyed Peas are laaame on#xfactor”“dannipick marypleeeeeasssssseeeeeeeee!!!!!!!#xfactor””Sunday, 9 June 13
  19. 19. SEMI FINAL RESULTS SHOW0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#Show#Starts# Show#Ends#Bo<om#Two#Announced#Mary#Eliminated#Mary#Sings#Cher#Sings#“BlackEyed Peas are laaame on#xfactor”“dannipick marypleeeeeasssssseeeeeeeee!!!!!!!#xfactor””“Louis sends through Mary, Danniisends through Cher, Cheryl goes withCher...its down to Simon.Sunday, 9 June 13
  20. 20. SEMI FINAL RESULTS SHOW0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#Show#Starts# Show#Ends#Bo<om#Two#Announced#Mary#Eliminated#Mary#Sings#Cher#Sings#“BlackEyed Peas are laaame on#xfactor”“dannipick marypleeeeeasssssseeeeeeeee!!!!!!!#xfactor””“Louis sends through Mary, Danniisends through Cher, Cheryl goes withCher...its down to Simon.“Grow a pairSimon. Let the public decide!#xfactor”Sunday, 9 June 13
  21. 21. SEMI FINAL RESULTS SHOW0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#19:30#19:40#19:50#20:00#20:10#20:20#20:30#20:40#20:50#21:00#21:10#21:20#21:30#Percentage)of)Tweets)per)minute)Cher# Mary# One#Direc:on# Ma<# Rebecca#Show#Starts# Show#Ends#Bo<om#Two#Announced#Mary#Eliminated#Mary#Sings#Cher#Sings#“BlackEyed Peas are laaame on#xfactor”“dannipick marypleeeeeasssssseeeeeeeee!!!!!!!#xfactor””“Louis sends through Mary, Danniisends through Cher, Cheryl goes withCher...its down to Simon.“Grow a pairSimon. Let the public decide!#xfactor”“Simon ya ejit! :/f**k sake! What a joke!#xfactor”Sunday, 9 June 13
  22. 22. THE X FACTOR 2010TWEET NARRATIVE:THE FINALSunday, 9 June 13
  23. 23. THE X FACTOR 2010PHONEVOTES0%#10%#20%#30%#40%#50%#60%#70%#80%#90%#100%#1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11#Percentage)of)Phone)Votes)Week)Ma/# Rebecca# One#Direc9on# Cher# Mary# Wagner#Ka9e# Paije# Aiden# Treyc# Belle#Amie# John#Diva#Fever# Storm# FYD# Nicolo#Festa#Sunday, 9 June 13
  24. 24. TWEETING PLATFORMSMOBILE, NON-MOBILE & MIXEDSunday, 9 June 13
  25. 25. FUTHER STUDIESSunday, 9 June 13
  26. 26. SECOND SCREENTHE FUTURESunday, 9 June 13
  27. 27. Mark Lochrie@marklochrieMark Lochrie@marklochrie QUESTIONS?Sunday, 9 June 13

×