The document discusses the importance of aligning student media goals and strategies with the university's overall mission and strategic plan. It provides tips for creating alignment such as developing a mission statement, strategic plan, and assessment measures that explicitly link to and support the university's goals. Student media organizations are encouraged to have copies of the university's mission and strategic plan in order to integrate their work and assess how it contributes to the institution.

1. Are You in Alignment? Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University

11. The mission of The Rambler is to provide interested students with a hands-on learning experience by simulating a real-world newspaper environment. Offering writers, editors and other staff members the opportunity to learn and hone skills pertaining to a wide variety of journalistic experiences (including writing, photography, editing, design, advertising, editorial judgment and newsroom management). The Rambler also strives to provide a quality public forum for the dissemination of news and opinion of interest and relevance to the Wesleyan community.