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Public Relations and the Media  News Release Exercise April  23, 2007
Exercise: The news release <ul><li>Divide into three groups. You are receiving a news release and one of the resultant sto...
New release and resultant media <ul><li>PATCH Program Receives Innovations in Health Care Award </li></ul><ul><li>http://w...
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News Release Exercise Public Relations And The Media

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News Release Exercise Public Relations And The Media

  1. 1. Public Relations and the Media News Release Exercise April 23, 2007
  2. 2. Exercise: The news release <ul><li>Divide into three groups. You are receiving a news release and one of the resultant stories. Compare and contrast the two. Be prepared to discuss your analysis with the class. </li></ul><ul><li>What was the goal of the news release? Did it accomplish that goal? </li></ul>
  3. 3. New release and resultant media <ul><li>PATCH Program Receives Innovations in Health Care Award </li></ul><ul><li>http://www.hsc.unt.edu/news/newsrelease.cfm?ID=323 </li></ul><ul><li>News articles </li></ul><ul><ul><li>Fort Worth Business Press </li></ul></ul><ul><li>http://www.fwbusinesspress.com/display.php?id=3264&search=patti%20pagels </li></ul><ul><ul><li>North Texas Daily </li></ul></ul><ul><ul><li>http://media.www.ntdaily.com/media/storage/paper877/news/2005/04/05/UndefinedSection/Health.Center.Program.Created.To.Help.Smokers-1893414.shtml </li></ul></ul>

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