A Strategic Approach To Blogs, Wikis, and All The Rest

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A presentation for ASAE's 2009 Annual Meeting.

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A Strategic Approach To Blogs, Wikis, and All The Rest

  1. 1. www.asaecenter.org A Strategic Approach to Blogs, Wiki’s and All the Rest August 18, 2009 9:00 a.m. Connecting Great Ideas and Great People
  2. 2. Today s Today’s Presenters Colleen Nolan, Senior Consultant, ComBlu, LLC Damon Dozier, Director of Public Affairs, American Anthropological Association p g Jennifer Ragan-Fore, Director of New Media & Member Communities, Communities International Society for Technology in Education www.asaecenter.org
  3. 3. Social Media Readiness Content Leader: Colleen Nolan, Senior Consultant, ComBlu, LLC www.asaecenter.org Connecting Great Ideas and Great People
  4. 4. Being Ready for Social Media h difference between interested and ready The d ff b d The risks of taking action before you are ready
  5. 5. Why Readiness is Critical It’s something new It moves quickly It uses different language It is about conversation, not control
  6. 6. Readiness Element #1: Understand th S i l Media Universe U d t d the Social M di U i More th one or two options M than ti Tools interplay with each other for maximum impact Need to know all the bells and whistles
  7. 7. Readiness Element #2 Secure Ongoing Management Support and Comfort Comfort with the organic and uncontrolled nature of social h h d ll d f l media Support processes that enable quick responses and conversations Provide resources that support success: time, people and content
  8. 8. Readiness Element #3 Ensure You H E Y Have a Well Defined Brand W ll D fi d B d A deep dive Creates dialog NOT definition Fill in the blanks
  9. 9. Readiness Element #4 Know th R l and the Myths K the Rules d th M th WOMMA Code of Ethics Regulations specific to your industry Don’t build programs and strategies around myths or fears p g g y
  10. 10. Readiness Element #5 Commit t a S t i d Eff t C it to Sustained Effort Need a strategy Speed of information and need for fresh content Dedicate staff and time
  11. 11. Readiness Element #6 Have Policies Al H P li i Already i Pl d in Place Link between what they view as their personal “cyber life” and cyber life their job Help employees make good choices vs. seek to control
  12. 12. Eight Questions to Ask Before You Take the Social Media Plunge th S i l M di Pl What is Wh i your association’s management style? i i ’ l ? How responsive and knowledgeable about social media is your IT team? t ? Are you a highly collaborative organization? How close i your association t it members? H l is i ti to its b ?
  13. 13. Eight Questions to Ask Before You Take the Social Media Plunge (continued) th S i l M di Pl Is your association receptive to innovation and experimentation? Is your online presence well known and is your Web site easy to use? How engaged and interested are your Board and SMT? Do you have employees already using and interested in social media?
  14. 14. Contact Information Colleen Nolan, MA Senior Consultant ComBlu,LLC cnolan@comblu.com l @ bl 312-649-1687 SEE YOU NEXT YEAR! Annual Meeting & Expo g p August 21 - 24, 2010 Los Angeles, CA
  15. 15. www.asaecenter.org A Strategic Approach to Blogs, Wiki s Wiki’s and All the Rest August 18, 2009 g , 9:00 a.m. – 10:15 a.m. Damon A. Dozier Director of Public Affairs American Anthropological Association Connecting Great Ideas and Great People
  16. 16. About the Ab t th AAA Association was founded in 1902. Combined membership of scholars who work in both academia and professional settings (10,000 members). Members are experts i wide range of di i li M b in id f disciplines i l di including linguistics, archeology, biology, and ethnography. Members grouped into a number of sections, committees, interest groups and commissions. Located in Arlington, VA. www.asaecenter.org
  17. 17. Why Social Networking Greater sense of interactivity and engagement with membership. b hi Other methods (email, listservs, traditional mail, etc.) limit direct or “real-time” interaction. real time Adds enhancements to the value of membership without large capital investments. Initial stages of social networking program are easily integrated into staff responsibilities. www.asaecenter.org
  18. 18. How Do I Get Started Outline clear goals and metrics for success. Commit t using social media f th l C it to i i l di for the long-term. t Outline to members exactly what you are doing and why. y Get commitment from senior staff and board members. Survey member preferences. www.asaecenter.org
  19. 19. Taking the Survey Initial survey of our entire membership. Spring 2007, over 500 responses for an almost 4.6% response rate. rate 13 short questions on: What members wanted from the association. What modes of communication were the most helpful. What the association could do to improve engagement. Invited members to provide both p p positive and negative g feedback. Open for three weeks and was created using Survey Monkey. Designed by staff, members of the Executive Board and other g y , key association leadership. www.asaecenter.org
  20. 20. Evaluating Results Members expressed AAA was only “moderately effective effective” in producing outcomes to membership membership. Members expressed the need for the association to be proactive. Members showed excitement about a podcast being an opportunity to increase visibility. Members expressed interest in advocacy training through webinars. www.asaecenter.org
  21. 21. Setting Up The Program Some Helpful Hints: Start small. Only introduce one technology to your membership at a time. Know your membership demographic. demographic Certain projects or constructs may work better than others. Don’t be afraid to experiment. p Ensure both members and staff approval. Continue to solicit and heed constructive feedback. www.asaecenter.org
  22. 22. Examples of AAA’s Social Media Efforts AAA s Member Advocacy Webinars http://63.134.218.155/clients/aaaweb41.wm http://63 134 218 155/clients/aaaweb41 wm Bi-weekly podcast http://www.aaanet.org/iPOD/Recordings/aaa_pod_34.1mp3 AAA Blog http://blog.aaanet.org/ AAA on Twitter http://twitter.com/AmericanAnthro Please Visit Us! www.asaecenter.org
  23. 23. Contact Information Damon Dozier Director of Public Policy American Anthropological Association ddozier@aaanet.org (703) 528-1902 ext. 1163 www.asaecenter.org
  24. 24. Who Owns Social Media? A St t i Approach Strategic A h August 18, 2009 18 Jennifer R J if Ragan-Fore F Director of New Media & Member Communities International Society for Technology in Education www.asaecenter.org Connecting Great Ideas and Great People
  25. 25. Orgs often struggle with one of three situations when establishing a social g media program…
  26. 26. Lack of interest across the org
  27. 27. Multiple uncoordinated efforts ff
  28. 28. Centralized, Centralized overly y controlled effort ff t
  29. 29. General Members Volunteer Membership Leaders PR/ Communications Meeting Marketing Planning Social Media– We all own it Gov’t G ’t IT Relations Executive Leadership Vendors Education & Prof Dev
  30. 30. ISTE’s Social Web
  31. 31. In hindsight… hindsight Things we wish we’d known…
  32. 32. Value of joint ownership
  33. 33. Importance of having the right people at the table
  34. 34. Value of over communicating
  35. 35. Importance of clarifying p y g goals and decision-making
  36. 36. Are you y ready to share? h ? Questions to consider… www.asaecenter.org
  37. 37. How much support do you have across the organization? www.asaecenter.org
  38. 38. How well does your y organization already collaborate? www.asaecenter.org
  39. 39. How inclusive is your current volunteer leadership? www.asaecenter.org
  40. 40. How well branded is your association? www.asaecenter.org
  41. 41. How sensitive is the information your members tend to share? www.asaecenter.org
  42. 42. Does your association i ti have a culture of accountability? www.asaecenter.org
  43. 43. Contact Information Jennifer Ragan-Fore Ragan Fore Director of New Media & Member Communities International Society for Technology in Education jraganfore@iste.org j f @i t 541.434.8938 SEE YOU NEXT YEAR! Annual Meeting & Expo g p August 21 - 24, 2010 Los Angeles, CA www.asaecenter.org
  44. 44. Contact Information Damon Dozier Colleen Nolan MA Nolan, ddozier@aaanet.org cnolan@comblu.com 703-528-1902 ext. 1163 312-649-1687 Jennifer Ragan-Fore Leonard Greenberger jraganfore@iste.org j f i lgreenberger@pcgpr.com l b 541-434-8938 202-297-1499 SEE YOU NEXT YEAR! Annual Meeting & Expo g p August 21 - 24, 2010 Los Angeles, CA www.asaecenter.org

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