2. Are you ready to seek new opportunities
in international markets?
Past Present Future
Exporters sold on their The world’s major Exporters need to navigate
price advantage. Any and economies are slowly these challenges and
all buyers might make recovering from the maintain sustainable
suppliers profitable. economic crisis and development. A necessary
uncertainty remains in step is to target the right
the trade environment. buyers and shift from price
selling to value selling.
To execute this transformation and develop overseas markets,
suppliers need to focus on three keys:
1. Identify target buyers
2. Effectively promote your value to target buyers
3. Achieve marketing objectives by matching your advantages with buyers’ needs
2
3. Step : Identify target buyers
Find quality fashion accessor y buyers
Over 42 years, Global Sources has been dedicated to building a quality fashion accessory buyer community. From the first Fashion
Accessories magazine published in 1984 to our specialized online marketplace, from trade shows to one-on-one meetings with
top buyers, from e-Magazines to Online Sourcing Fairs, for 28 years, we constantly develop, accumulate and foster a professional
fashion accessory buyer community suitable for your business.
The first issue of Asian The first global trade marketplace, Private Sourcing Events Online Sourcing Fairs
Sources is published Asian Sources, goes online are initiated of ficially launch
1971 1984 1995 2003 2004 2009 2011
The first Fashion Accessories The first China Sourcing Digital versions of the specialized
magazine launches Fair is held trade magazines launch
Import buying power is highly
concentrated — buyer quality
counts, not quantity
According to the US Census Bureau,
20%
of importers 80%
26% of US importers (approximately of imports
24,000 companies) who imported from
China account for 80% of all imports
from China. It is clear that B2B sourcing Other
is a 20:80 type of industry: about 20% of
buyers hold 80% of the buying power. 80%
of importers 20%
of imports
As a result, the key to your export
business lies in quality, not quantity. The
huge online traffic driven by individual
consumers and non-importers do not
Total importers Total imports
represent quality opportunities. The
primary step of your marketing campaign
is to identify the right target buyers.
3
4. Step : Identify target buyers
Attract and screen target buyers of
fashion accessories
Global Sources offers effective marketing services to help exporters reach active
buyers of fashion accessories. These unique marketing strategies and unparalleled
abilities attract many of the world’s top buyers.
Buyer community development strategy
Over 42 years, Global Sources has built a quality community of fashion accessory
buyers by
• Filtering out individual consumers and non-importers
• Excluding online traffic or visits in buyer community statistics
• Verifying active buyers based on buying activities
• Verifying buyers face-to-face at trade shows
• Focusing on fostering, satisfying and engaging with active and verified buyers
both in traditional and emerging markets
We acquire and filter buyers through common and exclusive channels
• Common channels include SEO, eDM and social media, PPC, third-party trade
shows, purchase of third-party trade show buyer list, and third-party magazine
advertisements
• Exclusive channels allow us to reach buyers who pre-register or attend Global
Sources trade shows as well as print and e-Magazine subscribers
Global Sources fashion accessory buyer community — the right choice
for finding your target buyers
• Trade show attendees are quality buyers who invest time and money to source
from Asia
• Global Sources’ specialized fashion accessory show runs in several sourcing hubs
around the world and in mainland China
Shanghai
Shenzhen Miami
Hong Kong
Dubai
Global Sources has been a strategic
partner of the China (Shenzhen)
International Brand Clothing &
Accessories Fair (SZIC) since
March 2012.
Sao Paulo
Johannesburg
4
5. Step : Identify target buyers
Active and verified buyers of
fashion accessories
Buyers by purchasing volume — comprehensive
r c o m m u ni
b u ye t y: (US$)
t ive 39
ac 8, Above $10 million 11%
al 1
$5 to $10 million 7%
t
11
To
$1 to $5 million 23%
68,118
8,118
$500,000 to $1 million 15%
$100,000 to $500,000 23%
Verified
fied
Up to $100,000 21%
Buyers Buyers by business type — professional
Distributor/Wholesaler/
31%
Retailer
Importer 22%
Trading company/Agent 21%
Manufacturer 10%
Buying office 6%
Find them and meet them —
Exporter 2%
active buyers and verified buyers
Others 8%
We offer a unique and highly influential
global community of 398,111* fashion
accessory buyers, including 68,118 Buyers by geography — extensive
“verified buyers”.
Western Europe Eastern Europe and CIS North America
Active Buyers are those who have 17% 3% 29%
registered to use one or more of our
Fashion Accessories sourcing services
within the last 12 months:
• Digital or print edition of the magazine
• E-mail alerts about advertisers’
products
Africa Middle East Asia Australasia and Central & South
• Online inquiries to advertisers 7% 6% 25% Oceania 4% America 9%
Verified Buyers are active buyers we have
Source: Global Sources database extraction analysis, 2011
verified face-to-face at China Sourcing
Fairs in the last nine years.
Global Sources offers an unparalleled Top retailers and brands rely on Global Sources to source fashion
community of quality fashion accessory accessories
buyers.
• AUSSCO • Avec Amour • Balaji Clothiers • Bentex International • Burberry
* Source: Global Sources database extraction analysis, • Coles Group Asia • Design Mecca • El Corte Inglés • Fendi Asia Pacific
June, 2012
• Fera • Folli Follie • Forever21 • G2000 • Galaxy Sun Textiles
• I.T. Apparels • Jill Scott International • JUICY GIRL • Kanchan Couture
Please refer to Ernst & Young’s report describing that
they have audited the assertions of the management of
Global Sources regarding the computation of the total
number of active community membership encompassing
• Laura Ashley • LI & FUNG • MOISELLE • Ququa Kids • Royal Spirit
all Global Sources’ vertical markets. This can be found at • Target • Tesco • Texwood Apple
www.corporate.globalsources.com/METRICS/METRICS.HTM.
5
6. Step : Effectively promote your value
Engage with target buyers and promote your
value through a multi-channel, multi-format and
multi-location marketing platform
Global Sources offers the industry’s
highest quality fashion accessory
buyer community
• Totally focused on small, medium and
large professional buyers
• The only service with overseas trade
shows to engage buyers in developed
and key emerging markets
• The only service built on the foundation
of “verified buyers” – all qualified
face-to-face
• Superior reach to the world’s biggest
buyers and brands
• Uniquely capable of attracting buyers
according to their preferred media
Global Sources Fashion Accessories
marketing platform
You need to aggressively market your
products to the professional, active and
verified buyers of the fashion accessory
industry.
Engage with target buyers and promote
your unique strength and value through
media channels commonly used by buyers,
including online, print, e-Magazine, trade
shows, Online Sourcing Fairs and Private
Sourcing Events.
6
7. Step : Effectively promote your value
Online: year-round exposure featuring star-
ranking and “one row per supplier” interface —
fast, accurate, comprehensive and economical
Attract target buyers, deliver value
The Internet is full of overwhelming
information and potential for fraud. How
can you win buyers’ trust?
Global Sources is committed to integrity.
We have built our distinctive online
marketplace to help suppliers effectively
communicate their value, and increase
buyer attention and preference.
Industry-unique star-ranking
system
Global Sources’ exclusive star-ranking
system helps suppliers reach your target
buyers fast. Suppliers are ranked from one
star to six stars depending on the level
Up to 45,000 automatic watches made monthly of exposure you need. Your marketing
websites contains up to 18 pages to
Highlight your unique selling points describe your company and products.
and competitive advantages And your website integrates with your
trade show attendance and magazine ads
to provide a convenient overview of
your company.
The first “one row per supplier”
ranking system
“Show More” page for Our breakthrough “one row” search results
Demonstrate your comprehensive strength 6-star advertiser
A higher star ranking substantially boost advertisers’ exposure
ensures more exposures and make finding products:
• Fast – Attract buyers’ attention quickly
“Show More”
page for 5-star
advertiser
“Show More” • Accurate – Match your offer to buyers’
with relevant needs
page for 4-star
advertiser
“Show More”
page for 3-star • Comprehensive – Demonstrate your
advertiser
“Show More”
page for 2-star strength with complete information
“Show More” advertiser
page for 1-star • Economical – Appear in the top position
advertiser without any additional cost
Verified Supplier system
Global Sources partners with Dun &
Bradstreet and Bureau Veritas to ensure
our supplier community is trustworthy.
This gives our advertisers a leg up in
demonstrating a professional, reliable
image.
7
8. Step : Effectively promote your value
Magazines: specialized trade magazines and
creative services — highlight unique selling
points and build your professional image
The unique impact of Fashion
Accessories magazine ads fully
demonstrates your strength, effectively
differentiates you from your competitors,
and increase buyers’ engagement and
preference.
e-Magazines
Global Sources launched the digital
format of our trade magazines in 2009
to give suppliers exposure anytime,
anywhere.
In 2012, we unveiled iPad magazines,
through which buyers can send inquiries
with just a few clicks.
Show Issues
Show Issues are distributed to verified
buyers during Global Sources’ trade
shows in both print and electronic
formats to help you reach serious trade
show visitors.
Advertiser Gallery
Print ads from our advertisers are
displayed in dedicated areas at China
Sourcing Fairs. These ads feature a QR
code that enables buyers to read supplier
profiles with a quick scan.
Professional creative services
The Global Sources Client Service
Center produces customized B2B ads for
each advertiser. Our team will:
• Highlight your unique selling points
• Create persuasive copy in English
• Design an eye-catching layout
8
9. Step : Effectively promote your value
Trade Shows: promotions before, during and
after the show to maximize your marketing
results
With a combination of face-to-face and
the innovative online trade shows, China
Sourcing Fairs expand your trade show
exposure and effectively maximize buyer
engagement and preference.
Face-to-face shows
• Located in sourcing hubs around the
world including Hong Kong, Mumbai,
Dubai, Miami, Johannesburg, Sao
Paulo, Shenzhen and Shanghai with
new Fairs to open in more locations
soon
• Held nearly 60 times a year covering
14 hot industries
• Provide access to buyers in both
traditional and emerging markets
Online Sourcing Fairs
As the online version of physical trade
shows, the industry’s first Online
Sourcing Fairs are a truly unique
marketing channel that offers additional
supplier and product information that
buyers can rely on. It not only extends
face-to-face China Sourcing Fairs
beyond the exhibition hall, but also
Before show During show After show
complements Global Sources multi-
4 months 4 days 2 months channel integrated marketing solution.
Be spotted by target Secure orders through Extend exhibiting results
buyers face-to-face negotiation with on-going exposure
✓ Online Sourcing Fairs ✓ Physical trade show ✓ Online Sourcing Fairs
✓ Specialized trade ✓ Private Sourcing Events ✓ Specialized trade
magazines ✓ Show Issue magazines
✓ Online ✓ Online ✓ Online
Hong Kong Dubai Miami Sao Paulo Mumbai Johannesburg
9
10. Step : Effectively promote your value
Private Sourcing Events: meet top buyers
one-on-one to understand buyers’ needs and
win orders ef ficiently
With 42 years of experience facilitating
international trade and building strong
relationships with top buyers, Global
Sources created Private Sourcing Events
in 2004. Today, 32 of the world’s top 100
retailers use Private Sourcing Events to
find quality suppliers.
Private Sourcing Events provide an
ideal platform for pre-selected suppliers
and the world’s top buyers to meet in a
private environment. The face-to-face
events help suppliers better understand
buyers’ sourcing needs and win
profitable orders.
Private meetings to enhance buyer
15,180
74 Private Sourcing
Events 118 top brands
and retailers
billion in sourcing
volume
engagement and preference
High level
Meet with key decision makers at global
2,347 one-on-one selling
opportunities 1,894 Verified Suppliers
companies
Highly targeted
2011 Private Sourcing Events summary Each event focuses on one product
category or one buyer; buyers pre-select
suppliers
Cencosud Kesa Electricals Redcats Highly efficient
Meetings take place in a private
IKEA Coppel Woolworths Limited environment with ample time to
communicate your unique selling points
Falabella Groupe Zannier Kmart Australia Highly productive
Suppliers can gain a deeper understanding
Halfords Kingfisher Carrefour of buyers’ specific sourcing needs
C & A Office Depot Staples Sears
Intelbras Auchan Oxylane Fujitsu
Kaufland METRO GROUP Zara
10
11. Target buyers — find them and meet them
The keys to develop Global Sources offers:
overseas markets:
Target buyers of specific industries
Quality and powerful buyers
Active and verified buyers
Identify target buyers
Marketing solution featuring multiple
channels, formats and locations
Enhanced exposure to increase buyer
Effectively promote your engagement and preference
value to target buyers
Professional corporate image
Increased trade opportunities
Achieve marketing objectives
1207@SSP brochure FA Online_EN_120828
To learn how we can help you improve your corporate image
and increase trade opportunities, contact a Global Sources
salesperson or e-mail us at exports@globalsources.com.
