Retail marketing research

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Retail marketing research

  1. 1. CHITKARA UNIVERSITY
  2. 2.  Inception dated back to times where stores were found in village fares, melas etc. Emergence of Kirana stores and mom & pop stores. The first few companies to come up with retail chains were in textile sector, for example, Bombay Dyeing, S Kumars, Raymonds, etc. Titan, Foodworld in FMCG, Planet M & Music World in music, Crossword in books.
  3. 3. 3 SUCCESSIVE WAVES: First wave in the early to mid 1990s( South America) Second wave –mid to late 1990s( Mexico, Central America, South-East Asia, South Central Europe). Third wave- late 1990s & early 2000( China, India, Russia, some parts of Africa and continues.
  4. 4.  Family-owned Mom & Pop stores. Traditional retail chains like Nilgiri & Akbarallys . Public Distribution System(PDS). High streets like Linking Road & Fashion Street in Mumbai. Bombay Dyeing, Shopper’s shop, Pantaloon Retail India Ltd(PRIL). FDI in single brand retailers( Tommy Hilfiger, Louis Vuitton) and cash & carry formats( Tesco, Wal-Mart, Metro).
  5. 5.  Department stores Discount stores Supermarket Warehouse stores Specialty stores Malls Retailers Dollar stores
  6. 6. No specific rules& regulations but certain lawsare their: Shop and Establishment Act Standards of Weights and Measures Act Provisions of the Contract Labour (Regulations and Abolition) Act The Income Tax Act Customs Act The Companies Act
  7. 7.  The present value of the Indian retail market is estimated to be around Rs. 12,00,000 crore. The annual growth rate is 5.7 percent. Retail market for food and grocery with a worth of Rs. 7,43,900 crore is the largest of the different types of retail industries present in India. Around 15 million retail outlets help India win the crown of having the highest retail outlet density in the world.
  8. 8. Country Retail Sectors share in GDP (in %) India 10 % USA 10% China 8% Brazil 6%
  9. 9.  Shoppers’ Stop Westside Pantaloon Lifestyle RPG Retail Crossword Wills Lifestyle Globus
  10. 10.  Global economic slowdown Competition from the unorganised sector Retail sector has no recognition as an industry High real-estate costs Lack of basic infrastructure Supply-chain inefficiencies Challenges with respect to human resources Margin Pressure Fraud in retail Challenges with Infrastructure and Logistics
  11. 11. S.NO. COUNTRY REVENUE(IN COMPANY NAME BILLIONS)1. Walmart U.S. $4042. Carrefour FRANCE $1223. Metro AG GERMANY $914. Tesco U..K $90.435. Schwarz Unternehmens Treuhank GERMANY $77.22 KG6. The Kroger co. U.S. $76.737. Costco Wholesale Corp. U.S. $71.428. Aldi Einkrup Gmbh& Co. GERMANY $67.709. The Home Depot U.S. $66.1710. Target U.S. $65.35
  12. 12.  Consumer debt levels are declining, but still remain high compared to historic norms. Surveys show that consumers are focused on paying down debts. High health care costs in America continue to be a major challenge to consumers, thus reducing discretionary spending. A continuation of depressed conditions in the housing market means low home equities and limits the ability of consumers to sell or borrow against their houses.
  13. 13.  A high level of home mortgage foreclosures continues in the U.S., with more than 8% of all residential mortgages in delinquency or foreclosure as of mid 2011. Persistently high unemployment levels and difficult environment for job seekers reduces retail spending. Low consumer confidence reduces spending.
  14. 14.  Consumers will continue to be more conservative. Decline in sales growth is increasingly apparent. Led to tightening of credit markets.
  15. 15.  The Infrastructure of retail sector will evolve radically. The shopping malls are increasing at fast pace in metros. The growth of organized retail sector is anticipated to be heavier than the growth of GDP. People’s lifestyle, rising income level and encouraging conventions of demography are proving favorable. More access to credit facilities.
  16. 16.  With Arrival of transnational companies, indian retail industry will undergo a transformation. No one single format can be assumed as there is a huge difference in cultures regionally. The most encouraging format now would be the hypermarts. The hypermart format would be further encouraged with the entry of the TNCs
  17. 17.  SHOPPERS’ STOP :Chandru Lachmandas Raheja PANTALOON: Kishore Biyani RPG GROUP: Rama Prasad Goenka CROSSWORD :R. Sriram and Ms K. Anita GLOBUS: Vinay Nadkarni LIFESTYLE: Y.C. Deveshwar
  18. 18. THANK YOU…..

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