Quick case study of the Karma Cola Social Strategy

1. Karma Cola
Case Study 2015

2. We worked with
ethical craft soda
brand Karma Cola for
3 months during 2015

3. © Red Bee Media Ltd. 2014
Challenge

4. •Create social media
strategy
•Raise brand
awareness
•Boost sales

5. © Red Bee Media Ltd. 2014
Solution (Organic)

6. •Define objectives for
each platform based on
audience research
•Use this information to
create content strategy

7. Content Pillars

8. We hired a community
manager with expertise in
the area and focused on
creating a smaller more
engaged community
before focusing on growth.

9. We selected 3
platforms and created
a bespoke content
strategy for each,
based on social
audience data
collected during our
audit.

10. We monitored everything
and used this data to
improve on our content to
make it as engaging as
possible for our
community.

14. © Red Bee Media Ltd. 2014
Results

15. This combination of
community management
and bespoke content
creation led to…

16. •An 46% increase in
average impressions
per tweet
•A 76% increase in
overall Twitter
followers

17. •An Instagram
engagement increase
of 1900%
•Achieving engagement
rates of over 33% on
Facebook

18. © Red Bee Media Ltd. 2014
Solution (Paid)

19. Honest Burgers created a
Karma Cola special over
summer. We chose to
spend a very small amount
on Twitter ads to raise
awareness of the special

21. We created a series of
short attention grabbing
gifs for use on Twitter, and
A/B tested them on
different audience
segments

22. We tested our creative
within our own
community before soft
launching our Twitter
campaign

24. © Red Bee Media Ltd. 2014
Results

25. This tweet engagement
campaign gave us an
incredible engagement
rate of over 25%

26. For spend of under £200
we generated over 7k
engagements.

27. It went on to become the
most popular Honest
Burgers special to date.