A brief case study for the successful social media campaign conducted for Videocon Mobile Phones around Independence Day 2014. Our objective was to create awareness for the newly launched Infinium Series smartphone - X30Pro & increase interactions. See what we did.

1. Independence Day Quiz Contest
Case Study

2. Introduction
Videocon Mobile Phones is making a big
push for the growing Smartphone &
Tablet market in India. Since its launch,
they have introduced new models in the
market offering consumers a great value
proposition combined with the latest in
style & technology.

3. Campaign Objective
To increase Awareness for their new
budget smartphone from Infinium
Series – X30Pro

4. Campaign Idea
To leverage the sentiment around
Independence Day for the
promotion of the Videocon
X30Pro Smartphone.

5. Execution
 Flow: A Facebook Album was created with 7 Question around India’s struggle
for Independence & Freedom Fighters. The Questions were kept very easy to
drive maximum participation.
 A basic set of rules were put in to make the selection of winners & to
maximize reach via every like, share & comment.
 Use of trending #IndependenceDay
 Duration: 12th August 2014 to 17th August.

6. Creative Set

7. Creative Set

8. Creative Set

9. Promotions

10. Results: Page Likes - Organic
There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the
campaign duration.

11. Results: Average Daily Page Reach - Organic
Avg. Daily Page Reach – Organic increased by nearly 3 folds during the campaign duration.

12. Results: Average Daily Post Reach - Organic
Avg. Daily Post Reach – Organic increased by more than 3 times during the campaign duration.

13. Results: Average Daily Post Likes
Avg. Daily Post Likes increased by nearly 4 times during the campaign duration.

14. Average Daily Post Shares
Avg. Daily Post Likes increased by more than 26 times during the campaign duration.

15. Results: Average Daily Post Comments
Avg. Daily Post Comments increased more than 100 times during the campaign duration.

16. Results: Conclusion
 Apart from a very good response on the contest, the virality of the contest
extended to other posts done during the duration.
 Total Organic Reach – 89180 | Daily Average – 12740.
 Total Organic Impressions – 365179 | Daily Average – 52168.
 Total Organic Reach of Page Posts – 80645 | Daily Average – 11521
 Total Organic impressions of Page Posts – 320729 | Daily Average - 45818

17. Results: Conclusion
 Avg. No. of Daily Organic Likes increased by 2 times.
 Avg. Daily Page Reach – Organic increased by nearly 3 times.
 Avg. Daily Post Reach – Organic increased by more than 3 times.

18. Thank You
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