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Google ad words campaign For new Business
- 1. Google AdWords Campaign BeingHungry.co.in Group 02: Deepshikha Kaushal Neha Chaudhary Raviraj Khatu Rugved Gramopadhye Shashank Gupta Vikrant Vaidya
- 2. Business Overview Being Hungry is an Indian restaurant located at 3 locations in Hyderabad Offers variety of vegetarian and non-vegetarian dishes Expanding from casual dining to full fledged dining Tasty food is the unique selling point of this restaurant
- 3. Account Structure Account Campaigns AdGroup Google AdWords Account (2017GOMC-1961) Biryani Veg Biryani Non Veg Biryani Vegetarian Indian Gravy Rice Online Delivery Non-Vegetarian Sea Food Chicken Mains Starters Chinese Chinese_Veg Chinese_Non Veg Offers Online Offer Student Offer Dinning Offer
- 4. Campaign Highlights The campaign was active for 16 days, from April 8 – April 23 The account has 5 campaigns, 13 Ad Groups, 411 Keywords and 7 negative keywords Used location targeting as the restaurant is located in Hyderabad, India Used keyword planner to extract relevant keywords Used broad match, negative keywords and long tail keywords as exact match did not work well for our campaign Site link extension and call extension were added to redirect customers directly to the landing page. We observed a CTR of 1.76% and 4 direct conversions as well
- 5. Overall Campaign Performance Campaign Total Cost Clicks Impressions CTR Biryani 38.03 337 34,161 0.99% Vegetarian 72.22 329 8,511 3.87% Non- Vegetarian 60.96 292 17,505 1.67% Chinese 55.47 232 5,388 4.31% Offers 23.40 88 7,058 1.25% TOTAL 250.08 1,278 72,623 1.76%
- 6. Phases of Campaign Performance Phase 01 Setup of AdWords account Prepared a rough draft We created a trial AdWords account Created 4 campaigns and 8 Ad Groups to begin with Used keyword planner to extract relevant keywords Phase 02 Increased budget for better performing Ad Groups Changed keywords based on first week performance Added call extension and sitelink extension Increased ads for better performing campaigns Phase 03 Increased and utilized the remaining budget for best performing campaigns Inserted negative keywords to narrow down the results Paused the worst performing campaigns and aimed to increase the conversion rate